Targeted Ads using demographics
Our company would create advertising technology that is similar to what you might have seen in the movie The Minority Report, where John Anderton is Targeted with Ads when he walks into a shopping store. The difference is that this is real, robust and easily scalable.
We will make existing Digital Signages smarter by making them deliver targeted content by using demographics (age, gender, race/ethnicity, emotions) of the audience around it and location of the Signage.
We have also identified several other spaces such as a Cab/Taxi, Trains and Airlines to make use of the same concept but a different set up such as a Tablet device to deliver advertising/marketing content in them. These will be much more effective as people spend a lot of time travelling and would be a great place to sell/market products here.