TV Companion and analytics Using Sidekick, TV viewer can view the listings, customise the channels lists and also use it as a remote to switch channels on the television. Sidekick also delivers regular recommendations of programs according to the user's taste and allows real time interaction among TV viewers. Using sidekick as a platform, TV show producers can reach out to the users and deliver more targeted engagement. Usage data collected by the app serves as a metric for audience measurement.
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