15PercentPledge

https://www.15percentpledge.org/

Last activity: 14.08.2023

Active

Categories: BusinessE-commerceEdTechFinTechMarketNonprofitSpace

We are a 501(c)(3) non-profit organization calling on multi-brand retailers and corporations to dedicate 15% of their total purchasing power to supporting Black-owned businesses. Our mission is to encourage the private sector—from Fortune 500 companies to individual consumers—to use their financial power to create more equitable market share for Black-owned businesses. If you are interested in taking the pledge, get in touch with us.

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Likes

464

Followers

1.34K

Followers

762

Mentions

Overview

Location

United States, New York

Employees

1-10

Founded date

2020

Mentions in press and media 27

Date	Title	Description
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Jul 27, 2023	How Your Brand Can Close The Pay Gap For Black Women-Owned Businesses	NEW YORK, NEW YORK - FEBRUARY 17: (L-R) Dominic-Madori Davis, Pinky Cole, Monique Rodriguez, ... [+] Beatrice Dixon and Devo Harris speak onstage during the NASDAQ Opening Bell Ringing Ceremony - Our Wealth: Moving Black Business Forward at...
Jun 20, 2023	Three Years Later, Fifteen Percent Pledge Aims To Shift $14 Billion To Black Founders	Aurora James, Photo Credit: Christopher ShermanPhoto Credit: Christopher Sherman
Jun 12, 2023	5 ways to celebrate Juneteenth in 2023, including Black-owned brands to support, causes to donate to, and destinations to visit	Reviews Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. Home Reviews 5 ways to celebrate Juneteenth in 2023, including Black-owned brands to support, causes to donate to, and destina...
Mar 7, 2023	A Wild Ride: 6 Takeaways From The Ever-Changing World Of Commerce	The sticker on the back window of an Uber I spotted in Miami advised riders to: “SIT DOWN! SHUT UP! HOLD ON!” Aside from the directness, the sign could have been referencing the wild ride that marketers are on as the world of commerce (from...
Feb 15, 2023	Daily Crunch: Generative AI search engine startup You.com adds multimodal chat	To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here. Hello, and welcome to Hump Day! We’ve got a ton of amazing stories for you. Some are even about You. Have y...
Feb 10, 2023	Who’s afraid of diversity quotas?	Fashion: a sector known for influencing trends, creatives and perhaps the future of equity for Black entrepreneurs. Last week was the second Fifteen Percent Pledge gala, hosted by the nonprofit of the same name, to honor Black entrepreneurs...
Jun 3, 2022	Black Founders Matter presses VCs to pledge commitment to diversity	As a child, Marceau Michel always asked for a quarter. He knew if he kept asking for a quarter, he’d have a dollar one day. Then he’d be well on his way to having two — a slow but purposeful build toward amassing his own little fortune. Tod...
Feb 25, 2022	Brands step up efforts to reflect diversity in their products and spending	The trend: Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done. Diversity and inclusion can positively influence consumer...
Nov 5, 2021	An inclusive new DTC beauty platform secures $3 million in funding — and a supercharged offline strategy	Earlier this week, Thirteen Lune, a direct-to-consumer beauty platform that was launched last year in LA with $1 million in seed funding from Diddy, Gwyneth Paltrow and Beautycounter founder Gregg Renfrew, announced $3 million in additional...
Sep 22, 2021	Gap : Celebrating our Power of the Collective	Gap Inc. September 21, 2021 LinkedIn: link opens in a new windowFacebook: link opens in a new windowTwitter: link opens in a new window Last week marked two big milestone moments for Gap Inc. The first moment was when Refinitiv announced us...
May 24, 2021	20 Brands That Are Actually Making Progress on their Commitments to Serving the Black Community	May 24, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. As we approach one year since the death of George Floyd, consumers will be watching and waiting to see what progress brands have made on their racial equ...
Feb 17, 2021	Black And Female Winemakers You Can Support Today: An Interview With Ruben Morancy Of Adams Wine Shop	Ruben Morancy, Wine Director Adams wine shop & Alta W. AdamsKort Havens
Feb 10, 2021	Sephora Shows How Inclusivity Is Good For Business	Two in five retail shoppers have personally experienced unfair treatment on the basis of their race or skin color, according to a new study released by Sephora, and racial bias is something the retail industry cannot afford to ignore. Plent...
Dec 21, 2020	Aurora James Is Helping Companies Invest In Accountability With The ‘15 Percent Pledge’	Aurora James, founder of 15 Percent Pledge.Christian Cody
Nov 13, 2020	New DTC Sustainable Furniture Rental Service ZZ Driggs Launches In New York City	Contemporary, sustainable furniture designed to last more than 50 yearsSource: ZZ Driggs
Jul 30, 2020	What does accountability look like in 2020?	Rae Witte Contributor Share on Twitter Rae Witte is a New York-based freelance journalist covering music, style, sneakers, art and dating, and how they intersect with tech. You can find her writing on i-D, The Wall Street Journal, Esquire a...
Jun 15, 2020	Explainer: How the 15% Pledge is picking up steam in retail	“It would be really interesting for a company like Sephora, to look at the composition even of the merchandising and buying team,” said Richie Siegel, founder and lead analyst at retail consultancy Loose Threads. He noted that one of the fi...
Jun 12, 2020	Optical Allyship Is Fake Support: 3 Ways Leaders Can Act With Real Impact	Young African American businessman pointing at whiteboard and explaining new project to his ... [+] colleagues.Getty
Jun 2, 2020	‘15 Percent Pledge’ Calls On Major Retailers To Support Black-Owned Businesses	Getty Images
	After George Floyd was killed, retailers pledged to put Black-owned brands on shelves. Here’s how it’s going	Following the murder of George Floyd, many businesses pledged to bring more minority-owned products into stores and online. Twenty-five companies including Macy’s and Gap signed the 15 Percent Pledge, one effort to make companies dedicate m...
	Brands step up efforts to reflect diversity in their products and spending	The trend: Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done. Diversity and inclusion can positively influence consumer...
	Ulta Beauty to double Black-owned brands in its stores, feature more Black women in ads	Ulta Beauty will double Black-owned brands on store shelves by the end of 2021, invest in media campaigns that feature Black women and expand employee training to fight unconscious bias. It will spend $25 million on the initiative, includin...
	Target says it will spend more than $2 billion with Black-owned businesses by 2025	Target said it will spend more than $2 billion with Black-owned businesses by 2025 by adding new brands to its shelves, hiring Black-owned construction or advertising firms and launching a new program fort start-ups. Over the past year, maj...
	Major retailers bring $14 billion in revenue to Black-owned brands	$14 billion in revenue has gone to over 625 Black-owned businesses and brands since May 2020 through an initiative to support Black entrepreneurs. Nordstrom, Macy’s, Sephora, Gap & Ulta Beauty are among the 29 retailers and companies pa...
	15 Percent Pledge	“15 Percent Pledge”
	Ulta Beauty CEO says it’s not enough to put Black-owned brands on shelves	Ulta Beauty said it will spend $50 million this year on diversity initiatives, including starting an accelerator program to support Black founders and putting money toward marketing their brands. Last year, the retailer more than doubled th...

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FAQ about 15PercentPledge

When was 15PercentPledge founded?

15PercentPledge was founded in 2020.

What has the press written about 15PercentPledge?

Parsers VC has collected 27 articles mentioning 15PercentPledge, among them “How Your Brand Can Close The Pay Gap For Black Women-Owned Businesses” (Jul 27, 2023) and “Three Years Later, Fifteen Percent Pledge Aims To Shift $14 Billion To Black Founders” (Jun 20, 2023).

Is 15PercentPledge still active?

Yes, 15PercentPledge is active; its latest activity on Parsers VC dates from Aug 14, 2023.