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140 Proof
http://www.140proof.com/Last activity: 13.08.2016
Active - Reference to AcuityAds Inc.
140 Proof is the first ad platform to leverage social data and its patented Blended Interest Graph technology to understand individuals and market to them
Overview
Location
United States, California, San Francisco
Employees
11-50
Phone
+1 415-913-7161
Total raised
$2.5M
Founded date
2010
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 18
| Date | Title | Description |
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| Aug 11, 2016 | AcuityAds acquires social ad targeter 140 Proof for up to $20M | 140 Proof, a company that helps advertisers target their campaigns based on social data, has been acquired by AcuityAds for up to $20 million in cash. 140 Proof co-founder and CEO Jon Elvekrog said the deal will combine his company’s streng... |
| Sep 12, 2013 | With the MoPub acquisition, Twitter embraces the ecosystem | Jon Elvekrog is founder and CEO of leading social ad platform 140 Proof. Twitter’s acquisition of MoPub, like Facebook’s acquisition of Instagram, makes complete sense in light of its impending IPO. Valuation depends on revenue — and potent... |
| Sep 12, 2013 | With the MoPub acquisition, Twitter embraces the ecosystem | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Jon Elvekrog is founder and CEO of leading social... |
| Jan 24, 2013 | 140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms | 140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr. The company start... |
| Dec 20, 2012 | Why Twitter Buzz ≠ Movie Ticket Sales | Most film studios operate under the assumption that the more buzz and positive sentiment a movie has on Twitter, the better the movie will perform at the box office. It ain’t necessarily so… Instead, it’s quality over quantity. Or maybe, in... |
| May 24, 2012 | Social Ad Network 140 Proof Launches Partner Platform, Signs Up Jumptap | Ad startup 140 Proof is opening up a partner platform for companies that want to take advantage of its social ad targeting. The company currently delivers ads to 50 social apps, including Echofon, TweetCaster, and Plume. Underlying the netw... |
| Mar 15, 2012 | 140 Proof debuts social ad service for politicians | The service turns politicians' latest tweets into top-of-the-feed ads It's no secret that if you have something to sell, social media is your ticket. That goes for everything, whether it's a hand-crafted dining room set, a new app, or a pol... |
| Feb 22, 2012 | 140 Proof Introduces Video To Its Social Ad Network | 140 Proof, a startup that says it delivers targeted ads to more than 50 social apps, is adding a video ad unit to its lineup. Like the company’s existing 140-character text units, the videos can show up in the social stream of any app runni... |
| Apr 28, 2011 | 140 Proof Closes $2.5M Series B Funding | 140 Proof, a San Francisco, CA-based social stream ad platform for Twitter and Facebook, completed a $2.5m Series B funding round. The round was led by BlueRun Ventures, with participation from angel investors including Mark Kingdon, former... |
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FAQ about 140 Proof
When was 140 Proof founded?
140 Proof was founded in 2010.
How much funding has 140 Proof raised?
140 Proof has raised $2.5M in total across 1 funding round.
What has the press written about 140 Proof?
Parsers VC has collected 18 articles mentioning 140 Proof, among them “AcuityAds acquires social ad targeter 140 Proof for up to $20M” (Aug 11, 2016) and “With the MoPub acquisition, Twitter embraces the ecosystem” (Sep 12, 2013).
Is 140 Proof still active?
Yes, 140 Proof is active; its latest activity on Parsers VC dates from Aug 13, 2016.