Media Giant RBC Moves to Secure Full Control of AdTech Powerhouse
September 19, 2026, 3:37 am
RBC pushes for total ownership of Hyper AdTech. The media group plans to buy the remaining 40% from its founder. This deal solidifies RBC's command over advanced programmatic video advertising. It removes potential rival investors. The full acquisition integrates Hyper AdTech deeper into RBC’s digital portfolio. Hyper AdTech dominates mobile video ad delivery. Its strong financial growth enhances RBC’s market standing. This strategic consolidation highlights a rapidly evolving digital ad market. The transaction underscores RBC's drive for innovation. It promises unified strategic direction and operational efficiency.
RBC, a prominent media holding, is expanding its digital footprint. The company targets full acquisition of Hyper AdTech. It currently owns 60% of the advanced ad platform. Now, discussions focus on the remaining 40%. The founder, Armen Gulinyan, holds this stake. A recent board meeting agenda revealed these critical deliberations. This transaction marks a pivotal moment for the media giant.
The initial 60% stake was secured in December 2024. The financial terms of that initial deal remained confidential. Hyper AdTech was then tasked with developing video advertising projects alongside RBC. This joint venture established a strong foundation. It allowed for collaborative growth in a key market segment. The partnership proved fruitful. Now, RBC seeks complete command. This strategic shift reflects a desire for tighter operational synergy.
Hyper AdTech stands as a recognized leader. It specializes in programmatic video advertising solutions. The platform primarily targets mobile applications. It operates on a sophisticated real-time auction basis. Its underlying technology is highly advanced. Daily, it processes an astounding 4.5 billion requests. It connects with over 90 million unique devices. Hyper AdTech offers bespoke data processing capabilities. It excels in precise user segmentation. Its system ensures highly effective ad purchasing. These features position Hyper AdTech at the forefront of ad tech innovation.
Analysts have provided valuations for the remaining 40% stake. Estimates range from 300 million to 650 million rubles. For the entire Hyper AdTech platform, the value could hover between 800 million and 1.5 billion rubles. These figures highlight Hyper AdTech’s robust financial performance. They also signal strong investor confidence in its future potential. Such an acquisition represents a significant investment in digital growth for RBC.
Full ownership brings clear, undeniable strategic advantages for RBC. It effectively eliminates the risk of another strategic investor. A potential competitor could otherwise acquire a stake in Hyper AdTech. This move ensures complete exclusivity. It safeguards against future conflicts of interest. Full consolidation also fosters a truly unified corporate vision. It streamlines decision-making processes. This provides RBC with unparalleled control over its digital advertising assets.
Hyper AdTech demonstrates impressive financial health and consistent growth. Its revenue for the past year reached 1.5 billion rubles. Net profit for the same period was 577 million rubles. The preceding year also showed strong performance. Revenue stood at 1.3 billion rubles. Net profit was 474.8 million rubles. These figures underscore the platform's sustained profitability. They validate its market leadership and operational efficiency.
The broader digital advertising market is experiencing explosive growth. Russia's interactive ad market expanded significantly. It grew 11% year-over-year. The total market value reached an impressive 301 billion rubles. Video advertising stands out as a key driver of this expansion. That specific segment surged by 29%. Its market value now stands at 24.8 billion rubles. This rapid growth validates RBC's focus on video ad technology.
Industry experts widely attribute this video ad growth to several key factors. Increased consumption of video content across all platforms is a primary driver. The widespread adoption of internet-connected televisions also plays a crucial role. Approximately one-third of the video ad market now originates from these connected devices. This trend further emphasizes Hyper AdTech's strategic importance within RBC's ecosystem. Its technology directly addresses these burgeoning market demands.
Programmatic advertising products also experienced substantial growth. Their total revenue in 2025 rose by 11.7%. The entire programmatic segment generated 56.3 billion rubles. Such projects typically boast healthy profitability margins. Average net profit margins across the industry stand at about 8.5%. Hyper AdTech's individual financial performance often surpasses this industry average. Its strong profitability makes it an exceptionally attractive and valuable asset for RBC.
Initially, RBC deliberately maintained Gulinyan's minority stake. This approach was strategic. It aimed to preserve the existing operational team. It ensured retention of key personnel. This strategy guaranteed business continuity. It allowed RBC to gain initial control without disrupting Hyper AdTech's core operations. The partnership model functioned effectively for two years. During this period, RBC seamlessly integrated Hyper AdTech into its broader operations. It thoroughly evaluated the quality and efficiency of its internal business processes.
Now, the timing is optimal for full consolidation. The media group seeks complete integration into its sprawling ecosystem. It aims to move beyond a partnership structure entirely. Full ownership simplifies future decision-making. It aligns all strategic goals more closely. This facilitates the creation of a truly cohesive and powerful digital advertising ecosystem.
RBC itself maintains a significant presence. It ranks among Russia's largest multimedia holdings. Its diverse activities encompass several critical sectors. These include robust advertising services, extensive publishing operations, and crucial information services. RBC also operates a dedicated business television channel. This broad portfolio positions it as a market leader.
RBC's own financial results show a mixed picture. For the first half of 2026, the company reported revenues of 4.5 billion rubles. However, it also recorded a net loss of 406 million rubles during this period. In contrast, the first half of 2025 showed a healthier financial state. Revenues reached 4.2 billion rubles. That period yielded a net profit of 289 million rubles. The company's controlling shareholder is Sotol Project. Olga Berezkina is its ultimate beneficial owner.
Achieving full control over Hyper AdTech offers immense stability. It significantly reduces potential conflicts of interest. The founder's continued minority involvement might have presented future challenges. Complete acquisition entirely eliminates this possibility. It centralizes strategic direction under RBC's undisputed leadership.
This decisive move solidifies RBC's market position. It significantly strengthens its competitive edge in the digital arena. The media giant aims for comprehensive ad tech dominance. It seeks the full integration of advanced digital advertising solutions. This acquisition represents a powerful statement of intent. RBC is committed to robust future growth. It targets undisputed market leadership in the dynamic digital advertising sector. The deal ensures a unified, aggressive approach to a rapidly evolving industry landscape.
RBC, a prominent media holding, is expanding its digital footprint. The company targets full acquisition of Hyper AdTech. It currently owns 60% of the advanced ad platform. Now, discussions focus on the remaining 40%. The founder, Armen Gulinyan, holds this stake. A recent board meeting agenda revealed these critical deliberations. This transaction marks a pivotal moment for the media giant.
The initial 60% stake was secured in December 2024. The financial terms of that initial deal remained confidential. Hyper AdTech was then tasked with developing video advertising projects alongside RBC. This joint venture established a strong foundation. It allowed for collaborative growth in a key market segment. The partnership proved fruitful. Now, RBC seeks complete command. This strategic shift reflects a desire for tighter operational synergy.
Hyper AdTech stands as a recognized leader. It specializes in programmatic video advertising solutions. The platform primarily targets mobile applications. It operates on a sophisticated real-time auction basis. Its underlying technology is highly advanced. Daily, it processes an astounding 4.5 billion requests. It connects with over 90 million unique devices. Hyper AdTech offers bespoke data processing capabilities. It excels in precise user segmentation. Its system ensures highly effective ad purchasing. These features position Hyper AdTech at the forefront of ad tech innovation.
Analysts have provided valuations for the remaining 40% stake. Estimates range from 300 million to 650 million rubles. For the entire Hyper AdTech platform, the value could hover between 800 million and 1.5 billion rubles. These figures highlight Hyper AdTech’s robust financial performance. They also signal strong investor confidence in its future potential. Such an acquisition represents a significant investment in digital growth for RBC.
Full ownership brings clear, undeniable strategic advantages for RBC. It effectively eliminates the risk of another strategic investor. A potential competitor could otherwise acquire a stake in Hyper AdTech. This move ensures complete exclusivity. It safeguards against future conflicts of interest. Full consolidation also fosters a truly unified corporate vision. It streamlines decision-making processes. This provides RBC with unparalleled control over its digital advertising assets.
Hyper AdTech demonstrates impressive financial health and consistent growth. Its revenue for the past year reached 1.5 billion rubles. Net profit for the same period was 577 million rubles. The preceding year also showed strong performance. Revenue stood at 1.3 billion rubles. Net profit was 474.8 million rubles. These figures underscore the platform's sustained profitability. They validate its market leadership and operational efficiency.
The broader digital advertising market is experiencing explosive growth. Russia's interactive ad market expanded significantly. It grew 11% year-over-year. The total market value reached an impressive 301 billion rubles. Video advertising stands out as a key driver of this expansion. That specific segment surged by 29%. Its market value now stands at 24.8 billion rubles. This rapid growth validates RBC's focus on video ad technology.
Industry experts widely attribute this video ad growth to several key factors. Increased consumption of video content across all platforms is a primary driver. The widespread adoption of internet-connected televisions also plays a crucial role. Approximately one-third of the video ad market now originates from these connected devices. This trend further emphasizes Hyper AdTech's strategic importance within RBC's ecosystem. Its technology directly addresses these burgeoning market demands.
Programmatic advertising products also experienced substantial growth. Their total revenue in 2025 rose by 11.7%. The entire programmatic segment generated 56.3 billion rubles. Such projects typically boast healthy profitability margins. Average net profit margins across the industry stand at about 8.5%. Hyper AdTech's individual financial performance often surpasses this industry average. Its strong profitability makes it an exceptionally attractive and valuable asset for RBC.
Initially, RBC deliberately maintained Gulinyan's minority stake. This approach was strategic. It aimed to preserve the existing operational team. It ensured retention of key personnel. This strategy guaranteed business continuity. It allowed RBC to gain initial control without disrupting Hyper AdTech's core operations. The partnership model functioned effectively for two years. During this period, RBC seamlessly integrated Hyper AdTech into its broader operations. It thoroughly evaluated the quality and efficiency of its internal business processes.
Now, the timing is optimal for full consolidation. The media group seeks complete integration into its sprawling ecosystem. It aims to move beyond a partnership structure entirely. Full ownership simplifies future decision-making. It aligns all strategic goals more closely. This facilitates the creation of a truly cohesive and powerful digital advertising ecosystem.
RBC itself maintains a significant presence. It ranks among Russia's largest multimedia holdings. Its diverse activities encompass several critical sectors. These include robust advertising services, extensive publishing operations, and crucial information services. RBC also operates a dedicated business television channel. This broad portfolio positions it as a market leader.
RBC's own financial results show a mixed picture. For the first half of 2026, the company reported revenues of 4.5 billion rubles. However, it also recorded a net loss of 406 million rubles during this period. In contrast, the first half of 2025 showed a healthier financial state. Revenues reached 4.2 billion rubles. That period yielded a net profit of 289 million rubles. The company's controlling shareholder is Sotol Project. Olga Berezkina is its ultimate beneficial owner.
Achieving full control over Hyper AdTech offers immense stability. It significantly reduces potential conflicts of interest. The founder's continued minority involvement might have presented future challenges. Complete acquisition entirely eliminates this possibility. It centralizes strategic direction under RBC's undisputed leadership.
This decisive move solidifies RBC's market position. It significantly strengthens its competitive edge in the digital arena. The media giant aims for comprehensive ad tech dominance. It seeks the full integration of advanced digital advertising solutions. This acquisition represents a powerful statement of intent. RBC is committed to robust future growth. It targets undisputed market leadership in the dynamic digital advertising sector. The deal ensures a unified, aggressive approach to a rapidly evolving industry landscape.