Ours Privacy Secures $15M Series A for HIPAA-Compliant Health Marketing Platform
August 25, 2026, 9:38 am
Ours Privacy secured $15 million in Series A funding. The HIPAA-compliant Customer Data Platform (CDP) empowers healthcare marketers. It navigates strict privacy regulations. The platform enables growth while safeguarding patient data. Lightbank and Health Velocity Capital led the oversubscribed round. Other investors participated. Funds will accelerate platform development and market expansion. Ours Privacy’s solution collects and filters sensitive health information. This ensures compliance with HIPAA and evolving state laws. It serves over 200 healthcare organizations. The platform modernizes marketing efforts. It balances performance with patient trust. This investment solidifies a privacy-first approach for healthcare marketing. It redefines industry standards. Marketers gain critical insights while upholding data protection. The innovative technology addresses crucial industry pain points. This positions Ours Privacy for significant future growth.
Ours Privacy, a Houston-based health technology innovator, has closed a $15 million Series A funding round. This substantial investment marks a pivotal moment. It propels the company's mission. Ours Privacy offers a HIPAA-compliant Customer Data Platform (CDP). This platform empowers healthcare marketers. It allows them to drive growth. Simultaneously, it protects sensitive patient information.
The funding round was notably oversubscribed. Lightbank and Health Velocity Capital co-led the investment. Prominent investors also joined. These included Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, and GreyMatter. The capital injection will fuel aggressive expansion. It will also accelerate platform development efforts. Ours Privacy aims to broaden its reach. It targets enterprise healthcare organizations.
Healthcare marketing faces unique challenges. Strict regulations govern patient data. Federal laws like HIPAA set critical standards. Emerging state privacy laws add further complexity. Marketers must balance campaign performance. They also prioritize patient trust and data security. This creates a difficult environment. Traditional marketing technology stacks often fall short. They struggle with these specialized compliance demands.
Many healthcare organizations responded to this by disabling tracking. They feared non-compliance. This action, however, hampered their marketing effectiveness. It obscured crucial campaign performance data. It made understanding patient journeys nearly impossible. A clear need emerged for purpose-built solutions. Ours Privacy addresses this precise gap.
The company's founders experienced this dilemma firsthand. They operated a telehealth company, Ours Wellness. They sought compliant marketing infrastructure. It was not available. This led them to build their own solution. That initial effort evolved. It became the robust platform offered today. Ours Privacy was founded in 2024.
Ours Privacy’s platform is engineered for compliance. It employs server-side tracking. This method collects and connects data from multiple sources. A key feature is its filtering capability. The platform can filter out sensitive personal health information (PHI). This occurs before data transmits to ad platforms or analytics tools. This protects patient privacy. It maintains compliance. Marketers retain valuable insights.
The platform integrates widely. It connects with major advertising channels. These include Google Ads and Meta Ads. It also links with demand-side platforms (DSPs). Critical healthcare systems are also integrated. Electronic Health Records (EHRs) and scheduling platforms connect seamlessly. Data warehouses also integrate. This holistic approach ensures comprehensive data management.
Beyond core data collection, Ours Privacy offers a full suite of tools. These capabilities are often found across disparate marketing systems. The platform includes robust consent management features. It provides web scanning. A/B testing functionalities are built-in. Advanced analytics offer deep insights. This integrated strategy simplifies marketing operations. It reduces reliance on fragmented technology.
The company serves a diverse client base. Over 200 healthcare organizations trust Ours Privacy. These include large health systems. Digital health companies also utilize the platform. National medical brands leverage its capabilities. This broad adoption underscores its market value. It confirms the platform's effectiveness.
This latest financing round will accelerate product innovation. Ours Privacy plans to enhance its existing features. It will also introduce new functionalities. The goal is to provide an even more powerful solution. Investment in platform development is a top priority. This ensures the technology stays ahead of evolving regulatory landscapes.
Ours Privacy positions patient privacy as foundational. It is not merely a compliance layer. It is integral to the entire marketing infrastructure. This philosophical shift is critical. It ensures that privacy is embedded from the outset. It is not an afterthought. This approach minimizes risk. It also makes healthcare marketing more effective.
The healthcare industry continues its digital transformation. Data privacy concerns grow more intense. Regulatory enforcement tightens. Solutions like Ours Privacy become indispensable. They enable organizations to embrace digital marketing. They do so responsibly. They protect patients. They empower growth.
This investment solidifies Ours Privacy's leadership position. It is a defining moment for the company. It will shape the future of compliant healthcare marketing. The platform offers a clear path. Marketers can drive performance. They can also uphold the highest standards of patient data protection. It marks a new era. Privacy-first strategies lead the way.
Ours Privacy, a Houston-based health technology innovator, has closed a $15 million Series A funding round. This substantial investment marks a pivotal moment. It propels the company's mission. Ours Privacy offers a HIPAA-compliant Customer Data Platform (CDP). This platform empowers healthcare marketers. It allows them to drive growth. Simultaneously, it protects sensitive patient information.
The funding round was notably oversubscribed. Lightbank and Health Velocity Capital co-led the investment. Prominent investors also joined. These included Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, and GreyMatter. The capital injection will fuel aggressive expansion. It will also accelerate platform development efforts. Ours Privacy aims to broaden its reach. It targets enterprise healthcare organizations.
Healthcare marketing faces unique challenges. Strict regulations govern patient data. Federal laws like HIPAA set critical standards. Emerging state privacy laws add further complexity. Marketers must balance campaign performance. They also prioritize patient trust and data security. This creates a difficult environment. Traditional marketing technology stacks often fall short. They struggle with these specialized compliance demands.
Many healthcare organizations responded to this by disabling tracking. They feared non-compliance. This action, however, hampered their marketing effectiveness. It obscured crucial campaign performance data. It made understanding patient journeys nearly impossible. A clear need emerged for purpose-built solutions. Ours Privacy addresses this precise gap.
The company's founders experienced this dilemma firsthand. They operated a telehealth company, Ours Wellness. They sought compliant marketing infrastructure. It was not available. This led them to build their own solution. That initial effort evolved. It became the robust platform offered today. Ours Privacy was founded in 2024.
Ours Privacy’s platform is engineered for compliance. It employs server-side tracking. This method collects and connects data from multiple sources. A key feature is its filtering capability. The platform can filter out sensitive personal health information (PHI). This occurs before data transmits to ad platforms or analytics tools. This protects patient privacy. It maintains compliance. Marketers retain valuable insights.
The platform integrates widely. It connects with major advertising channels. These include Google Ads and Meta Ads. It also links with demand-side platforms (DSPs). Critical healthcare systems are also integrated. Electronic Health Records (EHRs) and scheduling platforms connect seamlessly. Data warehouses also integrate. This holistic approach ensures comprehensive data management.
Beyond core data collection, Ours Privacy offers a full suite of tools. These capabilities are often found across disparate marketing systems. The platform includes robust consent management features. It provides web scanning. A/B testing functionalities are built-in. Advanced analytics offer deep insights. This integrated strategy simplifies marketing operations. It reduces reliance on fragmented technology.
The company serves a diverse client base. Over 200 healthcare organizations trust Ours Privacy. These include large health systems. Digital health companies also utilize the platform. National medical brands leverage its capabilities. This broad adoption underscores its market value. It confirms the platform's effectiveness.
This latest financing round will accelerate product innovation. Ours Privacy plans to enhance its existing features. It will also introduce new functionalities. The goal is to provide an even more powerful solution. Investment in platform development is a top priority. This ensures the technology stays ahead of evolving regulatory landscapes.
Ours Privacy positions patient privacy as foundational. It is not merely a compliance layer. It is integral to the entire marketing infrastructure. This philosophical shift is critical. It ensures that privacy is embedded from the outset. It is not an afterthought. This approach minimizes risk. It also makes healthcare marketing more effective.
The healthcare industry continues its digital transformation. Data privacy concerns grow more intense. Regulatory enforcement tightens. Solutions like Ours Privacy become indispensable. They enable organizations to embrace digital marketing. They do so responsibly. They protect patients. They empower growth.
This investment solidifies Ours Privacy's leadership position. It is a defining moment for the company. It will shape the future of compliant healthcare marketing. The platform offers a clear path. Marketers can drive performance. They can also uphold the highest standards of patient data protection. It marks a new era. Privacy-first strategies lead the way.