Level99 Secures $100 Million for Aggressive National Expansion
July 24, 2026, 9:34 am
Level99 locked in an additional $50 million from Act III Holdings. This landmark investment boosts total growth equity to $100 million. The capital fuels Level99's aggressive national expansion strategy. Its innovative interactive entertainment venues blend physical and mental challenges. Each site features premium, chef-driven food and beverage. The recent Disney Springs launch shattered expectations, validating market demand. This proves Level99’s wide consumer appeal. Upcoming locations include West Hartford, Paramus, King of Prussia, and Raleigh. Level99 plans to launch four new venues annually. The company pioneers a distinct entertainment category. It offers immersive, endlessly replayable social experiences. This robust funding secures prime real estate in top markets. Level99 reshapes the experiential entertainment landscape.
Level99 has secured a significant capital injection. Act III Holdings provided an additional $50 million in growth equity. This latest commitment elevates Act III’s total investment in Level99 to $100 million. The initial $50 million was committed late in 2025. This funding solidifies Level99's financial foundation. It accelerates its ambitious national expansion.
Act III Holdings stands as Level99's exclusive equity partner. This relationship has existed since Level99's inception. Act III is an evergreen investment vehicle. It boasts $2 billion in capital. Ron Shaich, former Panera Bread CEO, founded the fund. Act III targets promising restaurant, entertainment, and technology companies. It offers strategic support for growth. Its backing speaks volumes for Level99’s business model.
Level99 operates large-scale interactive entertainment venues. These spaces redefine social recreation. Each location features over 50 proprietary challenges. These span both physical and mental tasks. The venues blend these life-sized games with sophisticated food and beverage options. This creates a compelling entertainment-hospitality hybrid.
The new investment follows a key operational milestone. Level99 successfully opened its Disney Springs location in June 2026. This Florida launch, situated in a high-traffic destination, exceeded all performance expectations. It showcased Level99’s broad appeal. It confirmed the model’s resonance with diverse consumer bases. The success validated Level99's vision for a new entertainment category.
The newly acquired capital will fuel rapid expansion. Level99 plans to secure prime real estate in high-visibility markets. It will support numerous venues already under development. A West Hartford, Connecticut, location is set for late 2026. This opening marks the next step in its strategic rollout.
Further expansion targets key regional markets. Level99 projects openings in Paramus, New Jersey; King of Prussia, Pennsylvania; and Raleigh, North Carolina, throughout 2027. These are strategic hubs for experiential retail. After these initial launches, Level99 intends an accelerated growth trajectory. The company plans to open four new venues annually. This aggressive schedule underscores its confidence.
Level99’s journey began in Natick, Massachusetts, in 2021. The concept quickly gained traction. Subsequent openings included Providence, Rhode Island, in 2024. A Tysons, Virginia, location followed in 2025. These early successes paved the way for the Disney Springs venture. They built a strong operational blueprint.
Each Level99 venue commands significant space. They range from 35,000 to 50,000 square feet. This ample footprint allows for expansive, diverse experiences. Over 30 hours of original interactive content fill these spaces. The design encourages exploration and repeat visits. Every detail aims for engagement.
The interactive experiences divide into three core categories. Challenge Rooms foster collaboration. Teams complete physical or mental tasks to earn digital Stars. Duels offer direct head-to-head competition. Players face off in open arenas. Hunt Art provides an engaging scavenger hunt. Visitors uncover hidden details within venue artwork. This varied content caters to all preferences.
A robust digital ecosystem supports the gameplay. Visitors receive personalized digital profiles. These profiles track progress and achievements. They record rewards and leaderboard positions. This system extends across multiple visits. It applies video game-like progression mechanics to physical entertainment. This fosters loyalty and replayability.
The hospitality component is central to Level99’s appeal. Venues feature full-service food and beverage offerings. Menus include gourmet options. Detroit-style pizza, wagyu burgers, craft cocktails, and local beers are staples. This premium dining experience elevates the overall visit. It encourages longer stays.
The integrated food and beverage service serves a strategic purpose. It positions Level99 as a social gathering destination. It moves beyond traditional arcades. It offers a complete night out for friends, families, and corporate groups. This hospitality focus enhances customer satisfaction. It drives repeat business. It also differentiates Level99 in a competitive market.
Act III Holdings’ continued investment reflects deep trust. The fund identifies transformative companies. Level99 perfectly fits this profile. Its unique blend of active entertainment and premium hospitality carves out a new market niche. Act III provides more than capital; it offers strategic guidance. This partnership strengthens Level99's market position.
Level99 is poised to redefine the entertainment landscape. Its innovative model resonates with modern consumers. They seek active, social, and immersive experiences. The $100 million commitment ensures Level99 can execute its vision aggressively. It will secure top-tier real estate. It will expand its footprint across the nation.
The experiential economy continues its growth trajectory. Level99 stands at its forefront. The company provides a high-quality, differentiated offering. This latest funding cements Level99’s status as an industry leader. It prepares Level99 for unprecedented expansion. The future of interactive entertainment looks bright.
Level99 has secured a significant capital injection. Act III Holdings provided an additional $50 million in growth equity. This latest commitment elevates Act III’s total investment in Level99 to $100 million. The initial $50 million was committed late in 2025. This funding solidifies Level99's financial foundation. It accelerates its ambitious national expansion.
Act III Holdings stands as Level99's exclusive equity partner. This relationship has existed since Level99's inception. Act III is an evergreen investment vehicle. It boasts $2 billion in capital. Ron Shaich, former Panera Bread CEO, founded the fund. Act III targets promising restaurant, entertainment, and technology companies. It offers strategic support for growth. Its backing speaks volumes for Level99’s business model.
Level99 operates large-scale interactive entertainment venues. These spaces redefine social recreation. Each location features over 50 proprietary challenges. These span both physical and mental tasks. The venues blend these life-sized games with sophisticated food and beverage options. This creates a compelling entertainment-hospitality hybrid.
The new investment follows a key operational milestone. Level99 successfully opened its Disney Springs location in June 2026. This Florida launch, situated in a high-traffic destination, exceeded all performance expectations. It showcased Level99’s broad appeal. It confirmed the model’s resonance with diverse consumer bases. The success validated Level99's vision for a new entertainment category.
The newly acquired capital will fuel rapid expansion. Level99 plans to secure prime real estate in high-visibility markets. It will support numerous venues already under development. A West Hartford, Connecticut, location is set for late 2026. This opening marks the next step in its strategic rollout.
Further expansion targets key regional markets. Level99 projects openings in Paramus, New Jersey; King of Prussia, Pennsylvania; and Raleigh, North Carolina, throughout 2027. These are strategic hubs for experiential retail. After these initial launches, Level99 intends an accelerated growth trajectory. The company plans to open four new venues annually. This aggressive schedule underscores its confidence.
Level99’s journey began in Natick, Massachusetts, in 2021. The concept quickly gained traction. Subsequent openings included Providence, Rhode Island, in 2024. A Tysons, Virginia, location followed in 2025. These early successes paved the way for the Disney Springs venture. They built a strong operational blueprint.
Each Level99 venue commands significant space. They range from 35,000 to 50,000 square feet. This ample footprint allows for expansive, diverse experiences. Over 30 hours of original interactive content fill these spaces. The design encourages exploration and repeat visits. Every detail aims for engagement.
The interactive experiences divide into three core categories. Challenge Rooms foster collaboration. Teams complete physical or mental tasks to earn digital Stars. Duels offer direct head-to-head competition. Players face off in open arenas. Hunt Art provides an engaging scavenger hunt. Visitors uncover hidden details within venue artwork. This varied content caters to all preferences.
A robust digital ecosystem supports the gameplay. Visitors receive personalized digital profiles. These profiles track progress and achievements. They record rewards and leaderboard positions. This system extends across multiple visits. It applies video game-like progression mechanics to physical entertainment. This fosters loyalty and replayability.
The hospitality component is central to Level99’s appeal. Venues feature full-service food and beverage offerings. Menus include gourmet options. Detroit-style pizza, wagyu burgers, craft cocktails, and local beers are staples. This premium dining experience elevates the overall visit. It encourages longer stays.
The integrated food and beverage service serves a strategic purpose. It positions Level99 as a social gathering destination. It moves beyond traditional arcades. It offers a complete night out for friends, families, and corporate groups. This hospitality focus enhances customer satisfaction. It drives repeat business. It also differentiates Level99 in a competitive market.
Act III Holdings’ continued investment reflects deep trust. The fund identifies transformative companies. Level99 perfectly fits this profile. Its unique blend of active entertainment and premium hospitality carves out a new market niche. Act III provides more than capital; it offers strategic guidance. This partnership strengthens Level99's market position.
Level99 is poised to redefine the entertainment landscape. Its innovative model resonates with modern consumers. They seek active, social, and immersive experiences. The $100 million commitment ensures Level99 can execute its vision aggressively. It will secure top-tier real estate. It will expand its footprint across the nation.
The experiential economy continues its growth trajectory. Level99 stands at its forefront. The company provides a high-quality, differentiated offering. This latest funding cements Level99’s status as an industry leader. It prepares Level99 for unprecedented expansion. The future of interactive entertainment looks bright.