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K-Beauty Revolution: KorinMi Secures Rs 10 Crore for India Expansion

June 9, 2026, 9:33 pm
KorinMi
KorinMi
BeautyD2CHealthcareSkincareWellness
Location: India
Total raised: $1.05M
Lotus Herbals
Lotus Herbals
BeautyCareCosmeticE-commerceOnlinePersonalProductSkinSkincareTechnology
Location: India, Delhi, New Delhi
Employees: 1001-5000
Founded date: 1993
KorinMi, a Gurugram-based skin clinic, secured Rs 10 crore from Lotus Herbals' Innovation Fund. The startup expertly merges authentic Korean skin science with customized clinical treatments, specifically for diverse Indian skin types. This significant capital infusion will propel KorinMi's aggressive expansion plans nationwide. New clinics are slated for key metros: Mumbai, Bengaluru, and Hyderabad. KorinMi offers advanced physical clinics and a direct-to-consumer (D2C) K-beauty product line. Its Korean-made products target unique climatic conditions. This strategic investment highlights the escalating demand for specialized K-beauty solutions in India's booming wellness sector. Lotus Herbals diversifies its growing portfolio, recognizing KorinMi's innovative approach. The move solidifies KorinMi's market presence and leadership in advanced, tailored skincare.

Gurugram-based KorinMi recently secured significant funding. The skin clinic raised Rs 10 crore. Lotus Herbals’ Innovation Fund led the investment. This move injects crucial capital into the burgeoning K-beauty sector. It marks a pivotal moment for advanced skincare in India.

The Lotus Herbals’ Innovation Fund holds a $50 million corpus. Its mission targets early-stage beauty and wellness startups in India. This investment is the third for the fund. It launched in June 2024. Lotus Herbals previously acquired a 32% stake in Fixderma in October 2021. The fund actively shapes the Indian beauty landscape.

KorinMi plans aggressive expansion. The new funds will open clinics in key Indian cities. Mumbai, Bengaluru, and Hyderabad are top priorities. This strategic growth aims to capture a wider market. It brings specialized Korean skincare closer to more consumers.

KorinMi co-founders are Reshbha Munjal and Jenovia Daun Jung. They established the startup in 2024. Jung, a South Korean national, brings deep Korean beauty industry expertise. Munjal provides strategic leadership as CEO. Their combined vision drives KorinMi's unique offerings.

The company blends authentic Korean skin science. It combines this with clinical, customized treatments. These treatments are specifically tailored for Indian skin types. The focus remains on long-term skin health. It avoids short-term fixes, a K-beauty hallmark. KorinMi offers both facial and hair treatments.

KorinMi operates advanced physical clinics. It also sells direct-to-consumer (D2C) skincare products. The D2C line features products made in Korea. These are formulated for Indian skin and climate. The clinic also imports specialized equipment and goods from South Korea. This ensures authentic K-beauty experiences.

KorinMi launched its first clinic in Gurugram in October 2024. The brand quickly gained traction. It has serviced over 3,000 clients since opening. Currently, KorinMi boasts three clinics in Gurugram. Each clinic employs at least two doctors. A network of dermatologists supports them. Six to seven therapists complete each team. This structure ensures comprehensive care.

Client journeys typically span 30 to 45 days. The process begins with a 3D skin analysis. A doctor consultation follows. Jenovia Daun Jung, KorinMi’s COO, oversees treatment protocols. She ensures adherence to Korean beauty standards. The brand offers a product range to support clients' skincare routines at home.

The Indian beauty and wellness market is exploding. K-beauty trends significantly influence this growth. Consumers increasingly seek advanced, personalized skincare solutions. KorinMi positions itself perfectly within this demand. It offers a niche blend of science and tradition. This appeals to a discerning clientele.

This is not KorinMi's first funding round. In May last year, the startup raised Rs 3 crore. Vikas Agarwal, former CEO of Kaya Skin Clinic (UAE), led that angel investment. Other angel investors also participated. Early backing validated KorinMi's business model and potential.

Lotus Herbals sees strategic value in KorinMi. The investment diversifies its beauty and skincare portfolio. Lotus Herbals aims to enter segments where it currently lacks presence. The fund also works to organize India's fast-growing beauty sector. This contributes to market stability and innovation.

The Indian beauty sector attracts significant investment. In 2022, Estee Lauder-backed New Incubation Ventures launched a fund. This strategic investment fund partnered with Nykaa. It targets early-stage beauty startups. The competitive landscape shows strong investor confidence.

KorinMi stands at the forefront of the K-beauty revolution in India. Its unique blend of Korean science and customized treatments sets it apart. The new funding fuels ambitious expansion. It strengthens its D2C product line. KorinMi is poised for sustained growth. It will continue to transform Indian skincare. The future looks bright for specialized beauty solutions.