Clean-Label Fry Brand Jesse & Ben's Secures $10 Million for National Expansion
May 13, 2026, 9:37 pm
Location: United States, Illinois, Downers Grove
Employees: 1001-5000
Founded date: 2012
Jesse & Ben’s, the innovative clean-label frozen french fry brand, closed a $10 million Series A funding round. Greycroft led this crucial investment, propelling national retail expansion. The company, co-founded by Jesse Konig and Ben Johnson, revolutionizes the frozen aisle with seed-oil-free fries, made with grass-fed beef tallow or avocado oil. Their products reach over 3,500 stores nationwide, including major retailers like Whole Foods and Target. The capital fuels supply chain enhancements, leadership hiring, and new product launches such as Sweet Potato Tallow Fries. Jesse & Ben’s leverages rapid growth to meet surging consumer demand for cleaner, better ingredients in an established food category, signaling a significant shift in healthy eating trends.
Jesse & Ben’s revolutionizes the frozen food sector. The brand secured $10 million in Series A funding. Greycroft led this critical investment. The capital fuels aggressive national expansion. This move signals a significant shift in consumer preferences for healthier food options.
Founders Jesse Konig and Ben Johnson launched the company. Their vision was clear: reinvent a legacy category. They tackled frozen french fries. The market demanded a cleaner alternative. Jesse & Ben’s delivered. They offer seed-oil-free fries. Ingredients include russet potatoes, grass-fed beef tallow or avocado oil, and simple seasonings. This clean-label approach resonates with modern consumers.
The funding round saw strong participation. Rich Products Ventures joined Greycroft. Existing investors also contributed. These included Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures. Notable consumer founders and operators invested. Figures from Orgain, Freshly, Poppi, Sweetgreen, and Hu Chocolate backed the brand. This diverse investor base validates Jesse & Ben’s market potential.
Eric Ryan, Greycroft Partner, joins the company’s board. He co-founded Method and Olly. His expertise strengthens Jesse & Ben’s leadership. His strategic guidance will be invaluable. The company seeks to scale operations rapidly.
Funds target key growth areas. Supply chain expansion is paramount. National retail growth remains a core objective. Leadership team build-out ensures robust management. Jesse & Ben’s scales for widespread reach.
The brand's growth trajectory is impressive. It reported over 1,100% growth in 2025. Projections for 2026 forecast another 300% to 400% increase. These figures underscore strong market acceptance. Consumers actively choose these healthier frozen fries.
Jesse & Ben’s products are widely available. Over 3,500 stores nationwide carry their items. Key retailers include Whole Foods Market, Sprouts Farmers Market, and Target. Thrive Market, Fresh Thyme, and MOM’s Organic Market also stock the brand. Regional Costco rotations further expand their footprint. This broad distribution strategy ensures accessibility.
Recent milestones highlight market penetration. The brand recently launched nationally at Target. Distribution expanded significantly at Whole Foods Market. Jesse & Ben’s has become a top-selling frozen potato brand. This success occurred across multiple retailers. It challenges traditional market leaders.
New product launches are imminent. These expand the brand’s innovative lineup. Sweet Potato Tallow Fries are coming. Crinkle Cut Beef Tallow Fries will also join the core offerings. These introduce new varieties for discerning consumers. The Sweet Potato Tallow Fries previously saw exclusive test launches. Now they expand to national retailers.
Talent acquisition strengthens the team. Audrey Burger joined as Founding President. She brings extensive experience. Her background includes roles at Primal Kitchen and Kraft Heinz. Her leadership bolsters operational capabilities. She drives strategic execution.
Consumer demand fuels this surge. Shoppers increasingly seek transparent labels. They prioritize natural ingredients. They avoid seed oils. Jesse & Ben’s directly addresses these concerns. Their commitment to clean ingredients differentiates them. They transform conventional junk food. They offer a "joy food" alternative.
This investment impacts the entire "better-for-you" food landscape. It demonstrates investor confidence. Clean-label innovation attracts significant capital. Frozen foods, once overlooked, are evolving. Health-conscious brands lead this transformation. Jesse & Ben’s exemplifies this shift.
The company's rapid market capture is notable. Less than two years into retail, they outsell established brands. This disrupts a massive, legacy category. Their brand-led approach resonates strongly. It taps into a cultural moment. People want better ingredients. They want healthier snacks.
Jesse & Ben’s is more than just a french fry company. It represents a movement. A movement towards healthier eating. A movement towards ingredient transparency. A movement that challenges the status quo. This Series A funding empowers that movement. It ensures continued innovation. It guarantees broader consumer access. The future of frozen food looks cleaner. It looks better for you.
Jesse & Ben’s revolutionizes the frozen food sector. The brand secured $10 million in Series A funding. Greycroft led this critical investment. The capital fuels aggressive national expansion. This move signals a significant shift in consumer preferences for healthier food options.
Founders Jesse Konig and Ben Johnson launched the company. Their vision was clear: reinvent a legacy category. They tackled frozen french fries. The market demanded a cleaner alternative. Jesse & Ben’s delivered. They offer seed-oil-free fries. Ingredients include russet potatoes, grass-fed beef tallow or avocado oil, and simple seasonings. This clean-label approach resonates with modern consumers.
The funding round saw strong participation. Rich Products Ventures joined Greycroft. Existing investors also contributed. These included Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures. Notable consumer founders and operators invested. Figures from Orgain, Freshly, Poppi, Sweetgreen, and Hu Chocolate backed the brand. This diverse investor base validates Jesse & Ben’s market potential.
Eric Ryan, Greycroft Partner, joins the company’s board. He co-founded Method and Olly. His expertise strengthens Jesse & Ben’s leadership. His strategic guidance will be invaluable. The company seeks to scale operations rapidly.
Funds target key growth areas. Supply chain expansion is paramount. National retail growth remains a core objective. Leadership team build-out ensures robust management. Jesse & Ben’s scales for widespread reach.
The brand's growth trajectory is impressive. It reported over 1,100% growth in 2025. Projections for 2026 forecast another 300% to 400% increase. These figures underscore strong market acceptance. Consumers actively choose these healthier frozen fries.
Jesse & Ben’s products are widely available. Over 3,500 stores nationwide carry their items. Key retailers include Whole Foods Market, Sprouts Farmers Market, and Target. Thrive Market, Fresh Thyme, and MOM’s Organic Market also stock the brand. Regional Costco rotations further expand their footprint. This broad distribution strategy ensures accessibility.
Recent milestones highlight market penetration. The brand recently launched nationally at Target. Distribution expanded significantly at Whole Foods Market. Jesse & Ben’s has become a top-selling frozen potato brand. This success occurred across multiple retailers. It challenges traditional market leaders.
New product launches are imminent. These expand the brand’s innovative lineup. Sweet Potato Tallow Fries are coming. Crinkle Cut Beef Tallow Fries will also join the core offerings. These introduce new varieties for discerning consumers. The Sweet Potato Tallow Fries previously saw exclusive test launches. Now they expand to national retailers.
Talent acquisition strengthens the team. Audrey Burger joined as Founding President. She brings extensive experience. Her background includes roles at Primal Kitchen and Kraft Heinz. Her leadership bolsters operational capabilities. She drives strategic execution.
Consumer demand fuels this surge. Shoppers increasingly seek transparent labels. They prioritize natural ingredients. They avoid seed oils. Jesse & Ben’s directly addresses these concerns. Their commitment to clean ingredients differentiates them. They transform conventional junk food. They offer a "joy food" alternative.
This investment impacts the entire "better-for-you" food landscape. It demonstrates investor confidence. Clean-label innovation attracts significant capital. Frozen foods, once overlooked, are evolving. Health-conscious brands lead this transformation. Jesse & Ben’s exemplifies this shift.
The company's rapid market capture is notable. Less than two years into retail, they outsell established brands. This disrupts a massive, legacy category. Their brand-led approach resonates strongly. It taps into a cultural moment. People want better ingredients. They want healthier snacks.
Jesse & Ben’s is more than just a french fry company. It represents a movement. A movement towards healthier eating. A movement towards ingredient transparency. A movement that challenges the status quo. This Series A funding empowers that movement. It ensures continued innovation. It guarantees broader consumer access. The future of frozen food looks cleaner. It looks better for you.