Tech Titan's Next Act: Aman Gupta's OFF/BEAT Secures $12 Million for AI-Content Venture
April 9, 2026, 9:59 pm
Location: India, Delhi, New Delhi
Employees: 501-1000
Founded date: 2016
Total raised: $170.99M
Aman Gupta, boAt co-founder, launched OFF/BEAT, securing Rs 100 crore in seed funding led by Bessemer Venture Partners. This new venture focuses on AI and content, targeting India's digital-native generation. Gupta, now a non-executive director at boAt amid its IPO delays, leverages his market acumen for this tech-forward initiative. OFF/BEAT aims to redefine how businesses connect with consumers, propelled by AI. The investment underscores significant confidence in Gupta's vision and the burgeoning AI-driven market in India.
A new force emerges in India's vibrant tech landscape. Aman Gupta, renowned for co-founding boAt, unveils his latest venture: OFF/BEAT. This new entity recently secured Rs 100 crore in seed funding. Bessemer Venture Partners spearheaded the significant investment round. The precise nature of OFF/BEAT remains largely under wraps. However, it targets a crucial intersection: Artificial Intelligence and content. This strategic move signals a clear pivot for Gupta. He seeks to capitalize on next-generation technological shifts and evolving consumer behaviors.
OFF/BEAT envisions a future where technology fundamentally reshapes commerce. It aims to build businesses that resonate with India's digitally native, aspirational youth. This generation possesses unique expectations. They demand authenticity, cutting-edge communication, and strong brand representation. OFF/BEAT intends to meet these demands. It plans to leverage advanced AI tools. This approach will redefine how companies are built, discovered, and scaled. The venture's success hinges on understanding both cultural evolution and technological enablement.
Bessemer Venture Partners recognized this potential. Their investment signifies strong belief in Gupta's vision. Bessemer holds a global perspective. The firm boasts a robust track record with tech giants like Anthropic, Shopify, Canva, and LinkedIn. This partnership offers more than just capital. It provides strategic support, a vast network, and critical credibility. Bessemer specializes in backing visionary founders. They seek individuals who anticipate market shifts. Gupta built boAt by understanding India's aspirations. Now, he applies that foresight to AI and new generational demands. This alignment makes OFF/BEAT a compelling prospect.
Aman Gupta's entrepreneurial journey is notable. He scaled boAt to a staggering Rs 3,000 crore in revenue. This experience provides invaluable operational rigor. His deep understanding of the Indian consumer market is a significant asset. Gupta also serves as a prominent judge on the popular show Shark Tank India. There, he actively invests in numerous startups. This dual role keeps him connected to the pulse of innovation. It highlights his sharp eye for promising ventures. His transition to a non-executive director role at boAt in September marked a deliberate shift. It allowed him to pursue new challenges and explore frontier technologies.
This latest venture emerges amidst evolving circumstances for boAt. The company has navigated its own set of challenges. BoAt's ambitions for an Initial Public Offering (IPO) have faced significant delays. Statutory auditors previously flagged discrepancies. These concerned quarterly filings submitted to lenders versus the company's internal books. While boAt did post a net profit of over Rs 60 crore in fiscal year 2024-25, reversing a previous Rs 80 crore loss, its revenues saw a slight dip. Revenues moved from Rs 3,122 crore to Rs 3,098 crore. Gupta's move with OFF/BEAT provides a fresh focus. It demonstrates an entrepreneur's agility. He continues to seek out new growth frontiers, even as his established venture matures.
The venture studio model, potentially adopted by OFF/BEAT, offers a dynamic approach. It supports early-stage ideas and founders. This model provides resources, mentorship, and strategic guidance. It cultivates new businesses from inception. For India's booming startup ecosystem, this approach is transformative. It accelerates innovation. It fosters a new generation of entrepreneurs. OFF/BEAT, under Gupta's leadership, could become a significant catalyst. It might shape future trends in AI-driven content and consumer engagement.
India's market presents fertile ground for this innovation. A massive youth population is digitally savvy. They are eager for new experiences and products. AI's capabilities are expanding rapidly. This combination creates unprecedented opportunities. OFF/BEAT stands poised to capture this momentum. It aims to bridge the gap between emerging technology and cultural relevance. Its focus on content suggests a broad canvas. This could include personalized media, interactive experiences, or innovative digital platforms. The precise offerings will undoubtedly unfold over time.
This development resonates across the Indian startup community. A successful founder like Gupta launching a new, tech-centric venture generates excitement. It attracts further talent and capital. It validates the potential of AI in consumer-facing applications. The collaboration with a global VC firm like Bessemer adds international prestige. It brings best practices and wider market access. OFF/BEAT represents more than just a new company. It embodies a forward-looking strategy. It symbolizes a new chapter for one of India's most recognizable entrepreneurs.
OFF/BEAT's journey has just begun. Its seed funding round underscores a robust foundation. The strategic backing from Bessemer ensures substantial support. Aman Gupta's leadership provides invaluable experience and market insight. This venture is set to explore the frontiers of AI and content. It aims to empower a new generation of businesses. It promises to redefine consumer interaction in a digital-first world. India watches closely as OFF/BEAT charts its innovative course.
A new force emerges in India's vibrant tech landscape. Aman Gupta, renowned for co-founding boAt, unveils his latest venture: OFF/BEAT. This new entity recently secured Rs 100 crore in seed funding. Bessemer Venture Partners spearheaded the significant investment round. The precise nature of OFF/BEAT remains largely under wraps. However, it targets a crucial intersection: Artificial Intelligence and content. This strategic move signals a clear pivot for Gupta. He seeks to capitalize on next-generation technological shifts and evolving consumer behaviors.
OFF/BEAT envisions a future where technology fundamentally reshapes commerce. It aims to build businesses that resonate with India's digitally native, aspirational youth. This generation possesses unique expectations. They demand authenticity, cutting-edge communication, and strong brand representation. OFF/BEAT intends to meet these demands. It plans to leverage advanced AI tools. This approach will redefine how companies are built, discovered, and scaled. The venture's success hinges on understanding both cultural evolution and technological enablement.
Bessemer Venture Partners recognized this potential. Their investment signifies strong belief in Gupta's vision. Bessemer holds a global perspective. The firm boasts a robust track record with tech giants like Anthropic, Shopify, Canva, and LinkedIn. This partnership offers more than just capital. It provides strategic support, a vast network, and critical credibility. Bessemer specializes in backing visionary founders. They seek individuals who anticipate market shifts. Gupta built boAt by understanding India's aspirations. Now, he applies that foresight to AI and new generational demands. This alignment makes OFF/BEAT a compelling prospect.
Aman Gupta's entrepreneurial journey is notable. He scaled boAt to a staggering Rs 3,000 crore in revenue. This experience provides invaluable operational rigor. His deep understanding of the Indian consumer market is a significant asset. Gupta also serves as a prominent judge on the popular show Shark Tank India. There, he actively invests in numerous startups. This dual role keeps him connected to the pulse of innovation. It highlights his sharp eye for promising ventures. His transition to a non-executive director role at boAt in September marked a deliberate shift. It allowed him to pursue new challenges and explore frontier technologies.
This latest venture emerges amidst evolving circumstances for boAt. The company has navigated its own set of challenges. BoAt's ambitions for an Initial Public Offering (IPO) have faced significant delays. Statutory auditors previously flagged discrepancies. These concerned quarterly filings submitted to lenders versus the company's internal books. While boAt did post a net profit of over Rs 60 crore in fiscal year 2024-25, reversing a previous Rs 80 crore loss, its revenues saw a slight dip. Revenues moved from Rs 3,122 crore to Rs 3,098 crore. Gupta's move with OFF/BEAT provides a fresh focus. It demonstrates an entrepreneur's agility. He continues to seek out new growth frontiers, even as his established venture matures.
The venture studio model, potentially adopted by OFF/BEAT, offers a dynamic approach. It supports early-stage ideas and founders. This model provides resources, mentorship, and strategic guidance. It cultivates new businesses from inception. For India's booming startup ecosystem, this approach is transformative. It accelerates innovation. It fosters a new generation of entrepreneurs. OFF/BEAT, under Gupta's leadership, could become a significant catalyst. It might shape future trends in AI-driven content and consumer engagement.
India's market presents fertile ground for this innovation. A massive youth population is digitally savvy. They are eager for new experiences and products. AI's capabilities are expanding rapidly. This combination creates unprecedented opportunities. OFF/BEAT stands poised to capture this momentum. It aims to bridge the gap between emerging technology and cultural relevance. Its focus on content suggests a broad canvas. This could include personalized media, interactive experiences, or innovative digital platforms. The precise offerings will undoubtedly unfold over time.
This development resonates across the Indian startup community. A successful founder like Gupta launching a new, tech-centric venture generates excitement. It attracts further talent and capital. It validates the potential of AI in consumer-facing applications. The collaboration with a global VC firm like Bessemer adds international prestige. It brings best practices and wider market access. OFF/BEAT represents more than just a new company. It embodies a forward-looking strategy. It symbolizes a new chapter for one of India's most recognizable entrepreneurs.
OFF/BEAT's journey has just begun. Its seed funding round underscores a robust foundation. The strategic backing from Bessemer ensures substantial support. Aman Gupta's leadership provides invaluable experience and market insight. This venture is set to explore the frontiers of AI and content. It aims to empower a new generation of businesses. It promises to redefine consumer interaction in a digital-first world. India watches closely as OFF/BEAT charts its innovative course.