NowPurchase Secures $8.5M, Bajaj Finserv Fuels AI Manufacturing Drive
April 1, 2026, 9:32 pm
NowPurchase secures Rs 80 crore ($8.5 million) in Series B funding. Bajaj Finserv led the pivotal round. This AI-powered B2B platform optimizes metal manufacturing. Capital injection fuels MetalCloud expansion. It boosts scrap recycling infrastructure. The company will grow its branded product portfolio. Market presence strengthens across India and globally. Total equity funding now exceeds Rs 120 crore. This investment accelerates innovation. It propels NowPurchase towards greater industrial impact.
NowPurchase leads the charge in industrial AI. The company recently closed a significant Series B funding round. It secured Rs 80 crore ($8.5 million). Bajaj Finserv spearheaded this crucial investment. Other prominent investors joined the round. InfoEdge Ventures and Orios Venture Partners participated. Individual investors contributed. Family offices showed strong confidence. This diverse backing highlights robust market belief.
NowPurchase transforms metal manufacturing operations. Its platform digitizes raw material procurement. This offers immense value. Manufacturers gain critical efficiency. They source vital materials. These include industrial scrap, specialized alloys, and essential additives. The entire process becomes transparent. Supply chains grow more reliable. NowPurchase addresses a critical, underserved industry need. It tackles traditional inefficiencies directly.
MetalCloud powers this digital transformation. It is NowPurchase's advanced AI-enabled platform. MetalCloud optimizes complex production processes. It integrates cutting-edge IoT capabilities. Computer vision enhances shop-floor operations. This fosters smarter manufacturing environments. It significantly reduces waste. Production bottlenecks diminish dramatically. Real-time insights drive better decision-making.
The newly raised capital targets key strategic initiatives. NowPurchase will aggressively scale MetalCloud's reach. Its advanced capabilities will expand. The company prioritizes enhancing scrap recycling infrastructure. This investment strongly supports circular economy principles. It also builds a resilient sourcing network. A growing portfolio of proprietary branded products is another major focus. These products add specific value to manufacturers.
Market expansion is paramount for sustained growth. NowPurchase aims to deepen its existing presence. India remains a core and expanding market. International markets are also aggressively targeted. A global footprint is rapidly taking shape. This substantial funding accelerates ambitious global expansion plans. It sets a clear path for market dominance.
Naman Shah and Aakash Shah founded NowPurchase in 2017. Their vision was clear: modernize archaic metal industries. They built a powerful digital solution. Early backing proved crucial for initial traction. Seed funding brought Rs 17 crore. InfoEdge Ventures and Orios Venture Partners were early, consistent supporters. A subsequent round in September 2024 added Rs 50 crore. This included both equity and debt components. NowPurchase demonstrates a history of consistent funding success and investor trust.
Total equity funding now reaches approximately Rs 120 crore. This substantial capital injection emphatically validates NowPurchase's business model. It reflects strong investor conviction in their vision. Bajaj Finserv, a diversified financial giant, recognizes immense potential. Their strategic involvement signifies deep belief in the platform's future trajectory.
This investment aligns with broader industry trends. Technology increasingly drives industrial evolution. AI solutions streamline previously complex operations. Procurement, finance, and supply chain all benefit profoundly. NowPurchase positions itself at the vanguard of this sweeping digital shift. It leads by example.
Scrap recycling infrastructure receives focused, critical attention. This directly addresses global sustainability goals. It simultaneously builds a more localized, resilient sourcing network. Branded products diversify offering further. They deliver enhanced value and specialized solutions to manufacturers. This comprehensive approach differentiates NowPurchase.
MetalCloud undergoes continuous, rapid evolution. Its AI capabilities will deepen further. It promises to fundamentally revolutionize shop-floor management. Real-time data provides immediate, actionable insights. Predictive analytics actively prevent costly operational issues. Quality control improves dramatically. This ensures unparalleled operational excellence across the board.
This funding marks a pivotal moment for the company. NowPurchase intensifies its research and development efforts. It invests heavily in innovation pipelines. The company aims to create significant, measurable value. Customers will benefit from unparalleled efficiency. They will also realize substantial reductions in operational costs. This value proposition is compelling.
The B2B procurement sector transforms at an accelerated pace. Digital platforms offer unmatched transparency. They simplify incredibly complex transactions. NowPurchase delivers a distinct competitive advantage. It empowers metal manufacturers to thrive in volatile global markets. This resilience is vital.
Bajaj Finserv's participation is highly strategic. It underscores confidence in the platform's long-term future. The financial services leader diversifies its investment profile. It backs cutting-edge industrial technology solutions. This powerful collaboration strengthens both entities significantly. It signals a strong partnership.
NowPurchase maintains a robust pan-India presence. Its expanding global ambitions are exceptionally clear. The company positions itself as an undisputed market leader. It plans to double down on core operations aggressively. Strong unit economics underpin this impressive growth trajectory. This ensures sustainable expansion.
The metal manufacturing ecosystem experiences profound disruption. Artificial intelligence acts as a powerful, undeniable catalyst. NowPurchase pioneers this transformative change. Its innovative solutions offer a clear blueprint for modernization. The entire industry observes its rapid trajectory closely. This strategic funding ensures sustained forward momentum. The future of manufacturing is undeniably digital. NowPurchase confidently leads this charge into a new era.
NowPurchase leads the charge in industrial AI. The company recently closed a significant Series B funding round. It secured Rs 80 crore ($8.5 million). Bajaj Finserv spearheaded this crucial investment. Other prominent investors joined the round. InfoEdge Ventures and Orios Venture Partners participated. Individual investors contributed. Family offices showed strong confidence. This diverse backing highlights robust market belief.
NowPurchase transforms metal manufacturing operations. Its platform digitizes raw material procurement. This offers immense value. Manufacturers gain critical efficiency. They source vital materials. These include industrial scrap, specialized alloys, and essential additives. The entire process becomes transparent. Supply chains grow more reliable. NowPurchase addresses a critical, underserved industry need. It tackles traditional inefficiencies directly.
MetalCloud powers this digital transformation. It is NowPurchase's advanced AI-enabled platform. MetalCloud optimizes complex production processes. It integrates cutting-edge IoT capabilities. Computer vision enhances shop-floor operations. This fosters smarter manufacturing environments. It significantly reduces waste. Production bottlenecks diminish dramatically. Real-time insights drive better decision-making.
The newly raised capital targets key strategic initiatives. NowPurchase will aggressively scale MetalCloud's reach. Its advanced capabilities will expand. The company prioritizes enhancing scrap recycling infrastructure. This investment strongly supports circular economy principles. It also builds a resilient sourcing network. A growing portfolio of proprietary branded products is another major focus. These products add specific value to manufacturers.
Market expansion is paramount for sustained growth. NowPurchase aims to deepen its existing presence. India remains a core and expanding market. International markets are also aggressively targeted. A global footprint is rapidly taking shape. This substantial funding accelerates ambitious global expansion plans. It sets a clear path for market dominance.
Naman Shah and Aakash Shah founded NowPurchase in 2017. Their vision was clear: modernize archaic metal industries. They built a powerful digital solution. Early backing proved crucial for initial traction. Seed funding brought Rs 17 crore. InfoEdge Ventures and Orios Venture Partners were early, consistent supporters. A subsequent round in September 2024 added Rs 50 crore. This included both equity and debt components. NowPurchase demonstrates a history of consistent funding success and investor trust.
Total equity funding now reaches approximately Rs 120 crore. This substantial capital injection emphatically validates NowPurchase's business model. It reflects strong investor conviction in their vision. Bajaj Finserv, a diversified financial giant, recognizes immense potential. Their strategic involvement signifies deep belief in the platform's future trajectory.
This investment aligns with broader industry trends. Technology increasingly drives industrial evolution. AI solutions streamline previously complex operations. Procurement, finance, and supply chain all benefit profoundly. NowPurchase positions itself at the vanguard of this sweeping digital shift. It leads by example.
Scrap recycling infrastructure receives focused, critical attention. This directly addresses global sustainability goals. It simultaneously builds a more localized, resilient sourcing network. Branded products diversify offering further. They deliver enhanced value and specialized solutions to manufacturers. This comprehensive approach differentiates NowPurchase.
MetalCloud undergoes continuous, rapid evolution. Its AI capabilities will deepen further. It promises to fundamentally revolutionize shop-floor management. Real-time data provides immediate, actionable insights. Predictive analytics actively prevent costly operational issues. Quality control improves dramatically. This ensures unparalleled operational excellence across the board.
This funding marks a pivotal moment for the company. NowPurchase intensifies its research and development efforts. It invests heavily in innovation pipelines. The company aims to create significant, measurable value. Customers will benefit from unparalleled efficiency. They will also realize substantial reductions in operational costs. This value proposition is compelling.
The B2B procurement sector transforms at an accelerated pace. Digital platforms offer unmatched transparency. They simplify incredibly complex transactions. NowPurchase delivers a distinct competitive advantage. It empowers metal manufacturers to thrive in volatile global markets. This resilience is vital.
Bajaj Finserv's participation is highly strategic. It underscores confidence in the platform's long-term future. The financial services leader diversifies its investment profile. It backs cutting-edge industrial technology solutions. This powerful collaboration strengthens both entities significantly. It signals a strong partnership.
NowPurchase maintains a robust pan-India presence. Its expanding global ambitions are exceptionally clear. The company positions itself as an undisputed market leader. It plans to double down on core operations aggressively. Strong unit economics underpin this impressive growth trajectory. This ensures sustainable expansion.
The metal manufacturing ecosystem experiences profound disruption. Artificial intelligence acts as a powerful, undeniable catalyst. NowPurchase pioneers this transformative change. Its innovative solutions offer a clear blueprint for modernization. The entire industry observes its rapid trajectory closely. This strategic funding ensures sustained forward momentum. The future of manufacturing is undeniably digital. NowPurchase confidently leads this charge into a new era.