DaVinci Commerce Secures Strategic Funding, Drives Agentic AI Marketing Revolution
January 14, 2026, 4:38 pm
Location: Spain, Community of Madrid, Madrid
Employees: 10001+
Founded date: 1997
Total raised: $224.59M
DaVinci Commerce, formerly Jivox, secured strategic financing. This funding fuels its AI-native platform. The platform automates commerce marketing. It optimizes creative content and activates campaigns rapidly. It handles complex multi-retailer environments. Brands gain speed, scale, and compliance. The company targets the booming commerce media sector. New board members join, enhancing expertise. This move strengthens its market position. It aims to revolutionize digital advertising.
DaVinci Commerce announces strategic financing. The company, formerly Jivox, secured significant capital. This investment accelerates its AI-native platform growth. It focuses on "agentic commerce marketing." This new category blends automated optimization with rapid activation. The platform spans diverse retail and commerce media networks. The funding amount remains undisclosed. Capital will fuel product innovation. It will also expand go-to-market strategies. Large consumer brands seek advanced AI. They want to automate complex marketing workflows. DaVinci Commerce offers a solution.
The platform positions itself as essential. Brands need to reduce time and operational overhead. Launching campaigns across multiple retail media environments is challenging. Compliance adds another layer of complexity. DaVinci Commerce provides enterprise-grade guardrails. These guardrails ensure adherence to regulations. The company earned recognition. It was a Top 50 innovation at the 2026 NRF Innovators Showcase. This highlights its cutting-edge technology.
The commerce media sector is booming. A May 2025 eMarketer forecast projects significant growth. U.S. commerce media advertising spend will rise. A 15.3% compound annual rate is expected. This covers 2025 to 2029. The category's expansion links to key convergences. Commerce media, programmatic buying, and closed-loop measurement all merge. DaVinci Commerce sits at this intersection. Its platform directly addresses these market needs.
The DaVinci Commerce platform offers two core capabilities. First, commerce content optimization. AI generates and tailors ads. It also creates content for programmatic media. This occurs at scale. Second, commerce media activation. This launches AI-powered campaigns. It takes under five minutes. Brand, legal, and retailer requirements are always met. This ensures rapid, compliant deployment.
The company supports agentic shopping experiences. These experiences guide consumers. They move from ad exposure to guided conversations. The goal is clear: connect marketing interactions. These link to verified transaction data. They also measure incremental sales. Traditional product landing pages are bypassed. This direct approach offers powerful insights. It streamlines the customer journey.
Prominent investors backed the financing round. Saama Capital is a key participant. Individual technology and enterprise executives also invested. Amit Singhal, a former Google Fellow, contributed. He previously led Google’s core search team. Sohaib Abbasi, former Informatica CEO and chairman, also joined. Engineering leader Cosmos Nicolau, with senior roles at Google and Akamai, completed the group. Their involvement signals strong confidence.
The company also announced board additions. Ash Lilani, Saama Capital founder and managing partner, joins. Jerry Porter also joins. He recently served as chief research and innovation officer at Procter & Gamble Fabric & Homecare. The board already includes influential figures. Greg Archibald, PayPal’s vice president of global ad sales, serves. Robert Chatwani, DocuSign President, also sits on the board. Chatwani held CMO roles at Atlassian and eBay North America. This diverse board brings extensive expertise.
The company launched in August 2023. The rebrand to DaVinci Commerce is intentional. It reflects a clear focus. The approach is AI-agent-driven commerce marketing. Automation increases speed. It also boosts scale. Control remains paramount. DaVinci Commerce ensures brand integrity. Leading brands utilize its platform. Nestlé, Diageo, Giant Eagle, and Nordstrom are among its clients. These global players trust its capabilities.
Commerce media growth faces new limitations. It is no longer solely about media spend. Speedy launches are critical. Multi-retailer complexity adds friction. Compliance issues demand attention. The DaVinci Commerce platform addresses these directly. It was built AI-native from inception. This design lowers cost and complexity. Brands create and run commerce campaigns efficiently. Multiple retail media networks are supported. Performance improves through personalized commerce ads. Enterprise-grade guardrails secure operations. Demand for agentic commerce marketing escalates. The financing round supports further product innovation. It expands market reach.
AI profoundly transforms commerce marketing. DaVinci Commerce entered the market at a crucial time. Enterprises globally want to leverage AI. They seek to adapt to a changing consumer landscape. Large Language Model (LLM)-driven conversational commerce is emerging. This technology offers new engagement avenues. CPG brands see vast opportunities. They can leverage first-party consumer data. Conversational signals offer personalization. This engages and acquires customers effectively.
Before commerce media, brands operated with limited visibility. Engagement with actual purchases was often absent. LLM-powered Agentic Commerce changes this dynamic. DaVinci Commerce simplifies the process. Brands engage consumers directly. They connect the dots between exposure, discovery, and purchase. This delivers powerful insights to brands. It provides personalized experiences to consumers. The future of commerce marketing is here. It is intelligent, automated, and highly personalized. DaVinci Commerce leads this charge.
DaVinci Commerce announces strategic financing. The company, formerly Jivox, secured significant capital. This investment accelerates its AI-native platform growth. It focuses on "agentic commerce marketing." This new category blends automated optimization with rapid activation. The platform spans diverse retail and commerce media networks. The funding amount remains undisclosed. Capital will fuel product innovation. It will also expand go-to-market strategies. Large consumer brands seek advanced AI. They want to automate complex marketing workflows. DaVinci Commerce offers a solution.
The platform positions itself as essential. Brands need to reduce time and operational overhead. Launching campaigns across multiple retail media environments is challenging. Compliance adds another layer of complexity. DaVinci Commerce provides enterprise-grade guardrails. These guardrails ensure adherence to regulations. The company earned recognition. It was a Top 50 innovation at the 2026 NRF Innovators Showcase. This highlights its cutting-edge technology.
The commerce media sector is booming. A May 2025 eMarketer forecast projects significant growth. U.S. commerce media advertising spend will rise. A 15.3% compound annual rate is expected. This covers 2025 to 2029. The category's expansion links to key convergences. Commerce media, programmatic buying, and closed-loop measurement all merge. DaVinci Commerce sits at this intersection. Its platform directly addresses these market needs.
The DaVinci Commerce platform offers two core capabilities. First, commerce content optimization. AI generates and tailors ads. It also creates content for programmatic media. This occurs at scale. Second, commerce media activation. This launches AI-powered campaigns. It takes under five minutes. Brand, legal, and retailer requirements are always met. This ensures rapid, compliant deployment.
The company supports agentic shopping experiences. These experiences guide consumers. They move from ad exposure to guided conversations. The goal is clear: connect marketing interactions. These link to verified transaction data. They also measure incremental sales. Traditional product landing pages are bypassed. This direct approach offers powerful insights. It streamlines the customer journey.
Prominent investors backed the financing round. Saama Capital is a key participant. Individual technology and enterprise executives also invested. Amit Singhal, a former Google Fellow, contributed. He previously led Google’s core search team. Sohaib Abbasi, former Informatica CEO and chairman, also joined. Engineering leader Cosmos Nicolau, with senior roles at Google and Akamai, completed the group. Their involvement signals strong confidence.
The company also announced board additions. Ash Lilani, Saama Capital founder and managing partner, joins. Jerry Porter also joins. He recently served as chief research and innovation officer at Procter & Gamble Fabric & Homecare. The board already includes influential figures. Greg Archibald, PayPal’s vice president of global ad sales, serves. Robert Chatwani, DocuSign President, also sits on the board. Chatwani held CMO roles at Atlassian and eBay North America. This diverse board brings extensive expertise.
The company launched in August 2023. The rebrand to DaVinci Commerce is intentional. It reflects a clear focus. The approach is AI-agent-driven commerce marketing. Automation increases speed. It also boosts scale. Control remains paramount. DaVinci Commerce ensures brand integrity. Leading brands utilize its platform. Nestlé, Diageo, Giant Eagle, and Nordstrom are among its clients. These global players trust its capabilities.
Commerce media growth faces new limitations. It is no longer solely about media spend. Speedy launches are critical. Multi-retailer complexity adds friction. Compliance issues demand attention. The DaVinci Commerce platform addresses these directly. It was built AI-native from inception. This design lowers cost and complexity. Brands create and run commerce campaigns efficiently. Multiple retail media networks are supported. Performance improves through personalized commerce ads. Enterprise-grade guardrails secure operations. Demand for agentic commerce marketing escalates. The financing round supports further product innovation. It expands market reach.
AI profoundly transforms commerce marketing. DaVinci Commerce entered the market at a crucial time. Enterprises globally want to leverage AI. They seek to adapt to a changing consumer landscape. Large Language Model (LLM)-driven conversational commerce is emerging. This technology offers new engagement avenues. CPG brands see vast opportunities. They can leverage first-party consumer data. Conversational signals offer personalization. This engages and acquires customers effectively.
Before commerce media, brands operated with limited visibility. Engagement with actual purchases was often absent. LLM-powered Agentic Commerce changes this dynamic. DaVinci Commerce simplifies the process. Brands engage consumers directly. They connect the dots between exposure, discovery, and purchase. This delivers powerful insights to brands. It provides personalized experiences to consumers. The future of commerce marketing is here. It is intelligent, automated, and highly personalized. DaVinci Commerce leads this charge.