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Stic Drives Forward with $10M Funding, Valued at $200 Million

December 16, 2025, 3:34 am
Raymond James Financial
Raymond James Financial
ArtsCorporateExchangeFinTechInvestmentManagementPersonalPlanningPublicService
Location: United States, Virginia, Reston
Employees: 10001+
Founded date: 1962
Total raised: $400K
SiaSearch (now Scale Nucleus)
SiaSearch (now Scale Nucleus)
AIAnnotationDataMachineLearningSaaS
Location: United States
Employees: 201-500
Founded date: 2019
Total raised: $14.8B
Stic, a Los Angeles-based tech platform, just secured $10 million in bridge funding. This values the company at $200 million. Stic connects brands with drivers. Drivers earn money displaying ads on their vehicles. The funding fuels expansion into over thirty US states and Canada. It aims to revolutionize out-of-home (OOH) advertising. Stic offers measurable results. Traditional OOH lacks this. The company’s model provides passive income for drivers. It delivers targeted advertising for brands. Growth has been rapid. The driver network expanded 600% since 2023. Investors see potential in this innovative approach. They believe it bridges the gap between physical and digital advertising. Stic’s success highlights a shift. Advertisers demand performance data. Consumers seek non-intrusive ads. This funding positions Stic as a key player. It’s reshaping the future of OOH advertising. The company blends technology with the gig economy. It creates a win-win scenario for all involved.



Stic is disrupting the outdoor advertising landscape. The company’s core concept is simple. It leverages everyday drivers. They become mobile billboards. Brands pay drivers to display advertisements. This creates a new revenue stream. It’s a passive income opportunity.

The recent $10 million bridge round, led by Accretion Capital, confirms investor confidence. Notable entrepreneurs also participated. Phil Hellmuth, Adam Waheed, and Chris Detert invested. Advisory support came from industry experts. Lucy Guo, Maurice Maschmeyer, and others offered guidance.

This funding isn’t just about capital. It’s about scaling operations. Stic plans aggressive expansion. Thirty US states and Canada are targeted. The company will also strengthen brand partnerships. National campaigns will benefit from increased reach.

Stic addresses a critical problem in OOH advertising. Measurement has always been difficult. Traditional billboards offer limited data. Stic’s platform changes this. It uses proprietary systems and analytics. Routes, traffic patterns, and campaign performance are tracked. This provides brands with detailed insights. They can see real-time results.

The company’s growth is impressive. A 600% increase in its driver network demonstrates demand. Drivers appreciate the passive income. Brands value the targeted reach. Stic’s model is a departure from traditional gig economy platforms. It requires minimal time commitment. Drivers earn based on miles driven. Not hours worked.

Advertisers are increasingly focused on performance. They want to know their ROI. Stic delivers this. It bridges the gap between offline and online advertising. The platform provides data-driven insights. This allows brands to optimize campaigns.

Lucy Guo, CEO of Passes and co-founder of Scale AI, sees the potential. She highlights the platform’s dual benefit. It empowers gig workers. It delivers smarter advertising. This resonates with today’s economic climate. People seek meaningful income opportunities. They also prefer non-disruptive advertising.

Stic’s success isn’t accidental. It’s a response to market trends. Consumers are fragmented across screens. Attention is a valuable commodity. OOH advertising offers a way to reach audiences in the real world. Stic makes this more effective. It combines physical presence with digital analytics.

The company works with diverse brands. Insurance, retail, technology, and CPG companies are clients. Quick service restaurants and entertainment businesses also benefit. This demonstrates the platform’s versatility. It appeals to a wide range of industries.

Stic’s future looks bright. The funding provides a solid foundation for growth. The company is poised to become a leader. It’s reshaping the OOH advertising industry. It’s also creating new opportunities for drivers. This innovative model is a win-win for everyone involved. The company’s focus on measurement and transparency sets it apart. It’s a game-changer in the world of outdoor advertising.