Lative Secures $7.5M to Revolutionize Sales Planning with AI
November 18, 2025, 9:41 pm
Location: United States, Illinois, Chicago
Employees: 501-1000
Founded date: 2011
Total raised: $175M
Location: Finland, Mainland Finland, Helsinki
Employees: 201-500
Founded date: 2015
Total raised: $586.87M
Lative, an AI sales platform, raised $7.5M to scale its AI-driven sales planning tool. The funding will boost product development and market expansion. Lative aims to replace spreadsheets with real-time insights.
Lative, a Dublin-based AI sales planning platform, has secured $7.5 million in funding. The funding aims to boost product development. It will also expand the company's go-to-market strategy. The round was co-led by Act Venture Capital and Senovo VC. Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle also participated.
Lative's platform addresses the challenges of slow, manual sales planning. Traditional methods rely heavily on spreadsheets. Lative offers real-time visibility and data-driven insights. The platform empowers sales teams to make informed decisions.
The funding round highlights growing investor confidence in AI-driven sales solutions. Other firms, such as Remuner, Bizzy, and Spiich Labs, have also received funding. They are focused on streamlining commercial operations using AI. Lative stands out with its focus on AI-enhanced sales planning and execution.
Lative's platform connects sales strategy with real-time execution. It creates a closed-loop system for continuous improvement. Insights are transformed into actionable plans. This enables planning with precision and confident execution.
Werner Schmidt and Laura Tortosa Sancho founded Lative in 2022. They recognized the pain points of fragmented sales planning. Teams often waste time on outdated spreadsheets. Lative provides real-time sales intelligence and automated planning with AI.
Lative improves sales productivity. Customers report up to 24% increases. Instead of using multiple tools, Lative unifies sales planning. It uses one cloud-based platform. Top-down targets are connected with bottom-up sales productivity.
Teams can model future org designs. This helps create effective sales teams. Plans can be adjusted in real time. AI Insights offer clear visibility into sales performance. Data-driven decisions replace assumptions. Risks and opportunities are identified early.
Seismic, Intercom, Aiven, Avalara, and Version 1 use Lative. They replace spreadsheets with a unified platform. This platform offers real-time intelligence.
Lative integrates with Salesforce, HubSpot, and Snowflake. This allows seamless data sharing. Revenue teams benefit from this integration.
The sales performance management market is growing rapidly. It was valued at over $2.3 billion in 2023. Projections estimate it will exceed $7 billion by 2030. This growth reflects the demand for automated sales solutions.
Lative achieved 10x growth in 15 months. Its platform is ranked highly on G2’s Sales Planning Grid, behind Salesforce.
Lative's platform offers a better way to manage sales planning. It replaces manual spreadsheets with AI-driven automation. Real-time insights increase sales productivity. Data informs decisions, and execution is tracked.
Lative helps teams identify what works and what doesn't. This allows them to address problems proactively. This helps optimize performance and achieve revenue goals.
Lative is positioned to capitalize on the growth of the sales performance management market. The company will advance its AI roadmap. It will expand customer adoption. It will strengthen its role as a core revenue planning system.
```
Lative, a Dublin-based AI sales planning platform, has secured $7.5 million in funding. The funding aims to boost product development. It will also expand the company's go-to-market strategy. The round was co-led by Act Venture Capital and Senovo VC. Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle also participated.
Lative's platform addresses the challenges of slow, manual sales planning. Traditional methods rely heavily on spreadsheets. Lative offers real-time visibility and data-driven insights. The platform empowers sales teams to make informed decisions.
The funding round highlights growing investor confidence in AI-driven sales solutions. Other firms, such as Remuner, Bizzy, and Spiich Labs, have also received funding. They are focused on streamlining commercial operations using AI. Lative stands out with its focus on AI-enhanced sales planning and execution.
Lative's platform connects sales strategy with real-time execution. It creates a closed-loop system for continuous improvement. Insights are transformed into actionable plans. This enables planning with precision and confident execution.
Werner Schmidt and Laura Tortosa Sancho founded Lative in 2022. They recognized the pain points of fragmented sales planning. Teams often waste time on outdated spreadsheets. Lative provides real-time sales intelligence and automated planning with AI.
Lative improves sales productivity. Customers report up to 24% increases. Instead of using multiple tools, Lative unifies sales planning. It uses one cloud-based platform. Top-down targets are connected with bottom-up sales productivity.
Teams can model future org designs. This helps create effective sales teams. Plans can be adjusted in real time. AI Insights offer clear visibility into sales performance. Data-driven decisions replace assumptions. Risks and opportunities are identified early.
Seismic, Intercom, Aiven, Avalara, and Version 1 use Lative. They replace spreadsheets with a unified platform. This platform offers real-time intelligence.
Lative integrates with Salesforce, HubSpot, and Snowflake. This allows seamless data sharing. Revenue teams benefit from this integration.
The sales performance management market is growing rapidly. It was valued at over $2.3 billion in 2023. Projections estimate it will exceed $7 billion by 2030. This growth reflects the demand for automated sales solutions.
Lative achieved 10x growth in 15 months. Its platform is ranked highly on G2’s Sales Planning Grid, behind Salesforce.
Lative's platform offers a better way to manage sales planning. It replaces manual spreadsheets with AI-driven automation. Real-time insights increase sales productivity. Data informs decisions, and execution is tracked.
Lative helps teams identify what works and what doesn't. This allows them to address problems proactively. This helps optimize performance and achieve revenue goals.
Lative is positioned to capitalize on the growth of the sales performance management market. The company will advance its AI roadmap. It will expand customer adoption. It will strengthen its role as a core revenue planning system.
```