Alchemize Fightwear Secures Landmark Investment, Reshaping Women's Combat Sports

October 27, 2025, 3:33 am
Alchemize Fightwear
Alchemize Fightwear
ApparelAthleticsCombatSportsSportswearWomenswear
Location: United States
Employees: 1-10
Total raised: $300K
Alchemize Fightwear, founded by Maya Nazareth, landed a $300,000 deal on Shark Tank. Investors Kendra Scott, Lori Greiner, and Alexis Ohanian backed the brand. Alchemize addresses a critical void: high-performance apparel for women in combat sports. The company's mission empowers female athletes. It fosters confidence and community. This strategic investment boosts Alchemize's market expansion. It fuels product development and global reach. The brand boasts $1.8 million in lifetime sales. It signifies a pivotal moment for women in martial arts. Nazareth’s vision creates a powerful movement, moving beyond just gear.

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A new force emerged on Shark Tank. Alchemize Fightwear, a Philadelphia-based brand, captivated investors. Founder Maya Nazareth secured a $300,000 investment. This deal signifies a major win for women's combat sports apparel. It marks a crucial step in a growing market.

Nazareth's journey into entrepreneurship began with a clear problem. She started jiu-jitsu at 17. She quickly noticed a glaring absence. Women lacked proper gear for combat sports training. This gap often pushed women out of these disciplines. It created a barrier to entry and retention. Alchemize Fightwear directly addresses this issue. The brand crafts athletic apparel specifically for female fighters. It targets martial arts, wrestling, and boxing.

Nazareth built Alchemize during her college years. Her personal experience fueled its inception in 2020. She sought to transform the training experience. Her mission was clear: equip women powerfully. Her vision extends beyond just sportswear. It aims to empower women through physical discipline. Nazareth believes combat sports build profound confidence. They transform individuals.

The Shark Tank pitch was bold. Nazareth initially sought $250,000 for a 5% stake. This valued Alchemize at $5 million. Some Sharks hesitated at the valuation. Investor Kevin O'Leary exited negotiations early. He cited valuation concerns. The competitive landscape loomed large. Giants like Nike and UFC apparel dominate the market. Alchemize challenges these established players.

Alexis Ohanian, a guest Shark, showed immediate interest. He is a prominent supporter of women's sports. He sees significant growth potential in women's combat sports. Ohanian highlighted a key statistic. Lack of properly fitted sports bras deters many young girls from athletics. This underscores the market need Alchemize addresses. His wife, tennis legend Serena Williams, also champions women's sports ventures.

Nazareth countered valuation concerns with strong fundamentals. Alchemize boasts impressive lifetime sales of $1.8 million. Nearly $500,000 came in 2024 alone. The brand maintains a robust 70% gross margin. Its customer engagement on social media is high. Plans for retail expansion are underway. These metrics demonstrated tangible success and growth potential. She projected $875,000 in 2025 revenue. Modest profitability was also forecasted.

The deal materialized with three Sharks. Kendra Scott, Lori Greiner, and Alexis Ohanian joined forces. They offered $300,000 for a 15% equity stake. This valued Alchemize at $2 million. It was lower than Nazareth's initial target. However, the collective expertise proved irresistible. Fashion designer Kendra Scott brings brand and retail acumen. Lori Greiner offers extensive retail and product development experience. Alexis Ohanian provides strategic investment and tech insights. Their combined knowledge offers a formidable advantage.

This investment transcends capital. It provides unparalleled mentorship and networking. The Sharks' collective influence propels Alchemize forward. They bring varied strengths to the table. Scott's design background enhances product aesthetics. Greiner's retail prowess opens new distribution channels. Ohanian's strategic vision guides market scaling. This synergy is a powerful asset.

Alchemize Fightwear is more than just a clothing company. It represents a burgeoning movement. The brand fosters a vibrant community. Over 50,000 women connect through its online presence. In-person events further solidify these bonds. This community aspect is a core differentiator. It builds loyalty beyond product features. It cultivates belonging.

The brand's message resonates deeply. It champions the "fighter in every woman." This universal appeal extends beyond athletes. It inspires women to embrace strength and resilience. The fightwear acts as a symbol. It represents inner fortitude. This powerful narrative drives customer connection.

Future plans are ambitious. The $300,000 investment fuels critical growth initiatives. Scaling marketing efforts is a top priority. Amplifying brand awareness is key. Product expansion will introduce new lines. Global reach is also on the horizon. Alchemize aims to serve women worldwide. The market for women's combat sports is rapidly expanding. Alchemize is positioned for significant growth.

Nazareth’s vision aligns with current trends. More women are entering combat sports. They seek high-performance gear. They demand products designed for their bodies. Alchemize meets this demand with innovation. It prioritizes comfort, durability, and style. The brand's success reflects this focused approach.

The Shark Tank experience was intense. Deliberation occurred over equity percentages. Nazareth initially sought to reduce the 15% stake. Investor Daymond John urged her acceptance. He highlighted the unique opportunity. Partnering with three Sharks offered invaluable strategic advantages. Nazareth ultimately accepted the offer. She recognized the long-term potential.

The deal's off-screen finalization remains confidential. Nazareth cannot comment on its status. This is standard practice in reality television deals. However, the intent is clear. The capital will fuel significant expansion. Alchemize plans to dominate the women's combat sports apparel market. Its foundation is solid. Its vision is bold.

Alchemize Fightwear represents innovation and empowerment. It addresses a specific market need. It leverages community building. The Shark Tank investment provides a strong platform. It propels Alchemize into its next growth phase. The brand is set to redefine performance apparel. It will continue to champion women in combat sports. Its impact will extend far beyond the mat.