Aboon Secures $17.5M Seed Funding to Revolutionize 401(k) Management with AI

October 18, 2025, 3:39 pm
Capital Group Private Markets
Capital Group Private Markets
Location: Canada, Ontario, Toronto
Employees: 5001-10000
Founded date: 2000
Edward Jones
Edward Jones
CareEdTechFinTechFirmInsurTechInvestmentPersonalRetirementServiceSociety
Location: United States, Missouri, Saint Louis
Employees: 10001+
Founded date: 1922
Total raised: $59.4M
Aboon
Aboon
AIB2BFinTechRetirementSaaS
Location: United States
Total raised: $17.5M
Altai Ventures
FinTechInsurTechCryptoTechnologyProductServicePlatformBrokerDataPersonal
Aboon, a New York City-based innovator, recently closed a $17.5 million seed funding round. This significant capital infusion, led by Bain Capital Ventures, propels Aboon's mission. The company utilizes advanced AI to transform 401(k) plan administration. It empowers financial advisors. They can efficiently design, launch, and manage retirement plans for business owner clients. Aboon addresses a critical national challenge: the escalating retirement savings crisis and limited access to workplace plans for small businesses. Its digital platform slashes administrative burdens. It converts a weeks-long process into mere minutes. This ensures greater compliance and advisor satisfaction. The funding fuels product expansion, automation enhancements, and deeper integrations. Aboon is reshaping the wealth tech landscape. It builds a modern, advisor-led infrastructure for retirement planning. The platform's rapid adoption, including partnerships with industry giants like Edward Jones and major recordkeepers, signals a new era for accessible, efficient retirement solutions across the United States.

Aboon, a trailblazing New York City firm, recently announced a pivotal $17.5 million seed funding round. This substantial investment bolsters its position in the competitive financial technology sector. Bain Capital Ventures spearheaded the funding. Other notable participants included Altai Ventures, Runyon, Edward Jones Ventures, Outpost Ventures, and EJF Ventures. This capital influx underscores confidence in Aboon's vision. The company aims to redefine 401(k) plan management.

Aboon's core mission targets a pervasive national problem. America faces a looming retirement savings crisis. Many adults worry about their financial future. Social Security's long-term solvency remains a concern. A significant number of small businesses still do not offer retirement plans. Nearly 43% of businesses with under 100 employees lack this crucial benefit. Recent legislative efforts, like SECURE 2.0, try to bridge this gap. However, the administrative complexity remains a major hurdle.

This is where Aboon steps in. Founded in 2023 by Nick Gavronsky and Amy Ouellette, Aboon developed an AI-powered platform. It functions as a digital third-party administration (TPA) solution. The platform directly addresses the friction traditionally associated with retirement plan setup. Financial advisors, often overwhelmed by paperwork, find a powerful ally in Aboon. The system dramatically simplifies their workflow.

Aboon’s technology is a game-changer. It combines sophisticated AI automations with intuitive digital workflows. Real-time human expertise also plays a crucial role. This hybrid approach allows advisors to design, launch, and manage 401(k) plans with unprecedented speed. What once took weeks now happens in minutes. This efficiency gain is critical. It frees advisors to focus on client relationships, not administrative tasks.

The platform offers distinct advantages. Instant proposal generation accelerates client acquisition. Automated compliance checks reduce error risks and regulatory worries. Advisors gain real-time visibility into plan performance. This comprehensive suite of tools ensures clearer pricing and higher client satisfaction. Business owners benefit directly. They gain access to streamlined, compliant retirement plans for their employees. This empowers workers to save more effectively.

The new funding will fuel Aboon's strategic growth. The company plans to enhance its digital and automation capabilities. This means more advanced AI features. It also means even smoother user experiences. Aboon will expand its range of supported products. This diversification could bring new retirement planning options to the platform. Deepening integrations with more advisory firms nationwide is another key objective. Broader reach means more advisors can leverage Aboon's power.

Aboon has already demonstrated impressive traction. Since its inception, the company has expanded its network. Tens of thousands of advisors now utilize its platform. Strategic partnerships underpin this rapid scaling. Edward Jones, a national advisory firm, is a prime example. These collaborations extend Aboon's reach across the country.

Partnerships with major recordkeepers further solidify Aboon's market position. Capital Group, Empower, and Manulife John Hancock are among these key allies. Such alliances place Aboon at the nexus of a burgeoning digital infrastructure. This ecosystem supports modern retirement planning. It signifies a shift away from outdated, manual processes. The future of wealth management is digital and AI-driven.

The market for retirement solutions is ripe for disruption. Small businesses often lack the resources for complex plan administration. Aboon levels the playing field. It provides enterprise-grade tools to Main Street. Advisors can confidently serve this underserved segment. This expands their client base. It also democratizes access to workplace retirement benefits.

Aboon's impact extends beyond mere operational efficiency. It fosters financial wellness. By making 401(k) plans easier to offer, more businesses will adopt them. More employees will gain access to vital savings vehicles. This directly combats the national savings deficit. It builds a more secure financial future for American workers.

The investment from Bain Capital Ventures highlights a broader trend. Venture capital increasingly backs innovative solutions in fintech. Especially those addressing systemic issues. Aboon represents a new wave of wealth tech. It uses technology to solve complex financial challenges. Its focus on the advisor network is strategic. Advisors are trusted gatekeepers. They connect businesses to essential financial services.

Aboon is not just a technology provider. It is a catalyst for change. It empowers financial professionals. It simplifies a complex product. It serves a critical societal need. Its continued development will undoubtedly shape the future. The future of how Americans plan and save for retirement. The company is charting a course towards a more accessible, efficient, and secure financial landscape for all. Its rapid growth and substantial funding underscore its potential. The path forward is clear: innovation, expansion, and unwavering commitment to better retirement outcomes.