Dynamic AI Health Coach Simple Life Secures $35M, Bolstered by Kevin Hart Investment
October 3, 2025, 3:36 pm
Simple Life, a London-based AI health coaching app, closed a $35 million Series B round. Kevin Hart's Hartbeat Ventures led the investment. The company achieved $100 million in 2024 revenue, a 64% year-over-year increase, and operating profitability. Simple Life's AI coach, Avo, has helped users shed over 17.5 million pounds. This new capital will fuel expansion in AI capabilities, including hyper-personalization, multimodal coaching, and gamification. The funding reinforces Simple Life's position as a leader in the booming digital health market, revolutionizing personalized wellness and weight loss with cutting-edge technology.
Simple Life is reshaping digital wellness. The AI health coach just secured significant Series B funding. Actor and entrepreneur Kevin Hart's Hartbeat Ventures spearheaded the $35 million round. Liquidity, an AI-driven private credit firm, also participated. This investment underscores robust confidence in Simple Life's innovative approach. It validates its market dominance.
The London-based company shows explosive growth. 2024 brought impressive financial milestones. Simple Life generated $100 million in revenue. This marked a substantial 64% year-over-year increase. The firm also achieved operating profitability. These metrics highlight a strong business model. They confirm a rapidly expanding user base.
User adoption tells a compelling story. The Simple Life app has seen over 20 million downloads. Its users collectively shed more than 17.5 million pounds. These are not mere statistics. They represent significant health transformations. They demonstrate tangible outcomes from the AI-powered platform.
At the core of Simple Life's offering is "Avo." Avo is the company's proprietary AI health coach. This intelligent assistant delivers personalized plans. It provides real-time nutritional analyses. On-demand coaching is a key feature. Avo sent an astounding 19 million coaching messages in January alone. This AI coach earned recognition as MedTech Breakthrough's 2025 "Best Virtual Health Coach." Such accolades confirm its industry-leading status.
Simple Life’s methodology stands apart. It moves beyond traditional weight-loss paradigms. The focus shifts from the end goal to the user's journey. This approach makes health adaptive, rewarding, and sustainable. The platform employs evidence-based strategies. It integrates continuous guidance. Real-time nutrition insights further empower users. The system eliminates obsessive calorie counting. It removes extreme restrictions. Users build healthier habits naturally.
Scientific validation supports Simple Life's efficacy. A peer-reviewed study evaluated 50,000 users. It found 42% achieved at least 5% weight loss within one year. This outcome is significant. Higher engagement directly correlated with improved results. Each new member contributes data. This data enhances personalization across the user base. It creates a powerful, compounding behavioral intelligence effect. This deepens the AI's understanding.
The digital health market is expanding rapidly. It presents a massive opportunity. Projections show the global market soaring. It will grow from approximately $340 billion to $940 billion in five years. Many existing solutions are costly. They are often fragmented or difficult to scale. Simple Life offers a scalable, affordable alternative. Its AI-driven model disrupts these limitations. It democratizes access to personalized health support.
New capital will drive future innovation. Simple Life plans significant expansion of its AI capabilities. Hyper-personalization is a primary focus. Multimodal coaching will offer diverse interaction methods. AI-assisted content creation will enhance user experience. Behavior-science-based gamification is also a key area. These advancements aim to improve user retention. They seek to optimize weight-loss outcomes.
A gamified companion app is already in testing. Early results are highly positive. It shows improved retention rates. It also enhances weight-loss success. This companion experience uses streaks, rewards, and motivational prompts. It transforms habit-building into an engaging game. This strategy makes wellness journeys more fun. It increases sustained engagement.
Simple Life's vision extends beyond current offerings. It aims to integrate seamlessly into diverse lifestyles. The company provides a formula of scientific credibility. It pairs this with an exceptional user experience. This combination drives speed, scale, and results. The market has rarely seen such comprehensive impact. It stands as a testament to AI's power in health.
This investment from Hartbeat Ventures brings more than capital. It adds celebrity endorsement. Kevin Hart's involvement provides significant visibility. It elevates Simple Life's brand presence. This strategic partnership broadens its reach. It appeals to a wider demographic. The company continues its trajectory as a leading player. It defines the future of digital wellness. Simple Life offers a powerful, personalized path to health. It champions lasting lifestyle change. Its innovative AI sets new industry standards. The firm is poised for even greater global impact.
Simple Life is reshaping digital wellness. The AI health coach just secured significant Series B funding. Actor and entrepreneur Kevin Hart's Hartbeat Ventures spearheaded the $35 million round. Liquidity, an AI-driven private credit firm, also participated. This investment underscores robust confidence in Simple Life's innovative approach. It validates its market dominance.
The London-based company shows explosive growth. 2024 brought impressive financial milestones. Simple Life generated $100 million in revenue. This marked a substantial 64% year-over-year increase. The firm also achieved operating profitability. These metrics highlight a strong business model. They confirm a rapidly expanding user base.
User adoption tells a compelling story. The Simple Life app has seen over 20 million downloads. Its users collectively shed more than 17.5 million pounds. These are not mere statistics. They represent significant health transformations. They demonstrate tangible outcomes from the AI-powered platform.
At the core of Simple Life's offering is "Avo." Avo is the company's proprietary AI health coach. This intelligent assistant delivers personalized plans. It provides real-time nutritional analyses. On-demand coaching is a key feature. Avo sent an astounding 19 million coaching messages in January alone. This AI coach earned recognition as MedTech Breakthrough's 2025 "Best Virtual Health Coach." Such accolades confirm its industry-leading status.
Simple Life’s methodology stands apart. It moves beyond traditional weight-loss paradigms. The focus shifts from the end goal to the user's journey. This approach makes health adaptive, rewarding, and sustainable. The platform employs evidence-based strategies. It integrates continuous guidance. Real-time nutrition insights further empower users. The system eliminates obsessive calorie counting. It removes extreme restrictions. Users build healthier habits naturally.
Scientific validation supports Simple Life's efficacy. A peer-reviewed study evaluated 50,000 users. It found 42% achieved at least 5% weight loss within one year. This outcome is significant. Higher engagement directly correlated with improved results. Each new member contributes data. This data enhances personalization across the user base. It creates a powerful, compounding behavioral intelligence effect. This deepens the AI's understanding.
The digital health market is expanding rapidly. It presents a massive opportunity. Projections show the global market soaring. It will grow from approximately $340 billion to $940 billion in five years. Many existing solutions are costly. They are often fragmented or difficult to scale. Simple Life offers a scalable, affordable alternative. Its AI-driven model disrupts these limitations. It democratizes access to personalized health support.
New capital will drive future innovation. Simple Life plans significant expansion of its AI capabilities. Hyper-personalization is a primary focus. Multimodal coaching will offer diverse interaction methods. AI-assisted content creation will enhance user experience. Behavior-science-based gamification is also a key area. These advancements aim to improve user retention. They seek to optimize weight-loss outcomes.
A gamified companion app is already in testing. Early results are highly positive. It shows improved retention rates. It also enhances weight-loss success. This companion experience uses streaks, rewards, and motivational prompts. It transforms habit-building into an engaging game. This strategy makes wellness journeys more fun. It increases sustained engagement.
Simple Life's vision extends beyond current offerings. It aims to integrate seamlessly into diverse lifestyles. The company provides a formula of scientific credibility. It pairs this with an exceptional user experience. This combination drives speed, scale, and results. The market has rarely seen such comprehensive impact. It stands as a testament to AI's power in health.
This investment from Hartbeat Ventures brings more than capital. It adds celebrity endorsement. Kevin Hart's involvement provides significant visibility. It elevates Simple Life's brand presence. This strategic partnership broadens its reach. It appeals to a wider demographic. The company continues its trajectory as a leading player. It defines the future of digital wellness. Simple Life offers a powerful, personalized path to health. It champions lasting lifestyle change. Its innovative AI sets new industry standards. The firm is poised for even greater global impact.