Vibe.co Secures $50M Series B, Reshaping Connected TV Advertising with AI
October 1, 2025, 9:41 am
Vibe.co secured $50M Series B funding, pushing its valuation to $410M. The AdTech leader transforms Connected TV (CTV) advertising with AI-powered hyper-targeting and incrementality measurement. It builds a "Meta for TV," attracting DTC and Instagram advertisers to a fragmented market. Vibe.co serves over 5,000 brands, commands a $100M revenue run rate, and expects profitability soon. Funds fuel AI development and platform expansion, redefining performance marketing in the surging $72B digital video ad space. This innovation positions Vibe.co at the forefront of the evolving television landscape.
Vibe.co, a prominent AdTech innovator, recently closed a significant $50 million Series B funding round. This capital injection propels the company's valuation to $410 million. Hedosophia, an early investor in tech giants, spearheaded the round. Previous investors also participated. Key figures from major companies joined the backing. These included funds from the CEOs of Revolut and Supercell. Prominent angel investors also contributed. Nirav Tolia, CEO of Nextdoor, now sits on Vibe.co’s board of directors. This funding marks a pivotal moment for the Connected TV (CTV) advertising sector.
The investment underscores a major shift in media consumption. Streaming now dominates viewership. It accounts for 45 percent of all U.S. TV viewing. This surpasses traditional cable and broadcast combined. Digital video ad spend is surging. It grows nearly three times faster than overall media. Projections show it will hit $72 billion in 2025. The performance TV advertising market is on a trajectory to eclipse social media advertising by 2035. This represents a trillion-dollar opportunity. Vibe.co positions itself at the vanguard of this transformation.
The CTV advertising landscape remains complex. Ad inventory is scattered across numerous platforms. Pricing models often lack transparency. Traditional measurement methods fail to capture true sales impact. Brands face challenges. They struggle to optimize campaigns. Proving return on investment (ROI) is difficult. This fragmentation hinders effective performance marketing on TV. Vibe.co addresses these critical pain points.
Vibe.co’s platform delivers a unified solution. It integrates ad creative, targeting, and media buying. AI-powered campaign optimization sits at its core. The platform operates as a self-serve tool. It simplifies the entire CTV ad ecosystem. Brands gain direct access to premium streaming inventory. It connects with major measurement partners. Vibe.co transforms TV advertising into a precise marketing instrument.
Artificial intelligence drives Vibe.co’s innovation. Proprietary AI underpins the platform. Millions of consumer profiles fuel its intelligence. Monthly purchase signals provide crucial data. This enables hyper-personalized targeting. Vibe.co’s recommendation engine matches products to viewers. This approach outperforms traditional TV segments by fourfold. It ensures ads reach the most relevant audiences.
The company leverages generative and agentic AI. Vibe Studio, its AI-powered video editor, empowers brands. It generates compelling ad creative. Over 10 percent of ads on Vibe.co are AI-generated today. This makes Vibe.co a significant distributor of AI content on TV. This figure is set to grow. By the end of 2026, 30 percent of ads on its platform will be AI-generated. This accelerates creative production. It reduces complexity for marketers.
Measurement is another key differentiator. As last-click attribution loses relevance, marketers need new standards. Vibe.co champions incrementality measurement. This approach focuses on true sales lift. It provides concrete proof of campaign profitability. Marketers gain clear insights into performance. This drives higher ROI for customers. It sets a new benchmark for the industry.
Vibe.co has demonstrated remarkable growth. It is the most widely used CTV ad buying platform. Over 5,000 brands trust its technology. The company reached a $100 million revenue run rate in under two years. This places it among the fastest-growing software companies. It expects to achieve profitability by year-end. Vibe.co’s reach is extensive. It connects with over 120 million households. Its network spans 500 apps and channels.
The new capital will fuel further expansion. Vibe.co plans to accelerate its AI product roadmap. This includes enhancing generative and agentic AI capabilities. These will streamline media buying and creative production. The company will also expand yield management tools for publishers. Deeper integrations with streaming partners are planned. Expanded measurement provider partnerships are also in focus. These initiatives will scale the platform across the U.S.
Vibe.co aims to be the "Meta for TV advertising." It seeks to attract new advertisers. Direct-to-consumer (DTC) brands are a target. Instagram advertisers also represent a growth segment. These marketers seek performance-driven channels. Vibe.co provides them a powerful new avenue. It unlocks significant untapped potential in the CTV space.
The company’s vision is clear. It builds the infrastructure for advertising's next generation. Campaigns will be AI-created and optimized. Outcomes will be measured with precision. The platform will remain accessible to brands of all sizes. Vibe.co stands uniquely positioned. It leads the transformation of CTV. It elevates CTV into a true performance marketing channel. This defines a new standard for the entire industry. Its trajectory signals a profound shift in digital advertising. Vibe.co spearheads this evolution.
Vibe.co, a prominent AdTech innovator, recently closed a significant $50 million Series B funding round. This capital injection propels the company's valuation to $410 million. Hedosophia, an early investor in tech giants, spearheaded the round. Previous investors also participated. Key figures from major companies joined the backing. These included funds from the CEOs of Revolut and Supercell. Prominent angel investors also contributed. Nirav Tolia, CEO of Nextdoor, now sits on Vibe.co’s board of directors. This funding marks a pivotal moment for the Connected TV (CTV) advertising sector.
The investment underscores a major shift in media consumption. Streaming now dominates viewership. It accounts for 45 percent of all U.S. TV viewing. This surpasses traditional cable and broadcast combined. Digital video ad spend is surging. It grows nearly three times faster than overall media. Projections show it will hit $72 billion in 2025. The performance TV advertising market is on a trajectory to eclipse social media advertising by 2035. This represents a trillion-dollar opportunity. Vibe.co positions itself at the vanguard of this transformation.
The CTV advertising landscape remains complex. Ad inventory is scattered across numerous platforms. Pricing models often lack transparency. Traditional measurement methods fail to capture true sales impact. Brands face challenges. They struggle to optimize campaigns. Proving return on investment (ROI) is difficult. This fragmentation hinders effective performance marketing on TV. Vibe.co addresses these critical pain points.
Vibe.co’s platform delivers a unified solution. It integrates ad creative, targeting, and media buying. AI-powered campaign optimization sits at its core. The platform operates as a self-serve tool. It simplifies the entire CTV ad ecosystem. Brands gain direct access to premium streaming inventory. It connects with major measurement partners. Vibe.co transforms TV advertising into a precise marketing instrument.
Artificial intelligence drives Vibe.co’s innovation. Proprietary AI underpins the platform. Millions of consumer profiles fuel its intelligence. Monthly purchase signals provide crucial data. This enables hyper-personalized targeting. Vibe.co’s recommendation engine matches products to viewers. This approach outperforms traditional TV segments by fourfold. It ensures ads reach the most relevant audiences.
The company leverages generative and agentic AI. Vibe Studio, its AI-powered video editor, empowers brands. It generates compelling ad creative. Over 10 percent of ads on Vibe.co are AI-generated today. This makes Vibe.co a significant distributor of AI content on TV. This figure is set to grow. By the end of 2026, 30 percent of ads on its platform will be AI-generated. This accelerates creative production. It reduces complexity for marketers.
Measurement is another key differentiator. As last-click attribution loses relevance, marketers need new standards. Vibe.co champions incrementality measurement. This approach focuses on true sales lift. It provides concrete proof of campaign profitability. Marketers gain clear insights into performance. This drives higher ROI for customers. It sets a new benchmark for the industry.
Vibe.co has demonstrated remarkable growth. It is the most widely used CTV ad buying platform. Over 5,000 brands trust its technology. The company reached a $100 million revenue run rate in under two years. This places it among the fastest-growing software companies. It expects to achieve profitability by year-end. Vibe.co’s reach is extensive. It connects with over 120 million households. Its network spans 500 apps and channels.
The new capital will fuel further expansion. Vibe.co plans to accelerate its AI product roadmap. This includes enhancing generative and agentic AI capabilities. These will streamline media buying and creative production. The company will also expand yield management tools for publishers. Deeper integrations with streaming partners are planned. Expanded measurement provider partnerships are also in focus. These initiatives will scale the platform across the U.S.
Vibe.co aims to be the "Meta for TV advertising." It seeks to attract new advertisers. Direct-to-consumer (DTC) brands are a target. Instagram advertisers also represent a growth segment. These marketers seek performance-driven channels. Vibe.co provides them a powerful new avenue. It unlocks significant untapped potential in the CTV space.
The company’s vision is clear. It builds the infrastructure for advertising's next generation. Campaigns will be AI-created and optimized. Outcomes will be measured with precision. The platform will remain accessible to brands of all sizes. Vibe.co stands uniquely positioned. It leads the transformation of CTV. It elevates CTV into a true performance marketing channel. This defines a new standard for the entire industry. Its trajectory signals a profound shift in digital advertising. Vibe.co spearheads this evolution.