Europe's Solar Supply Chain Goes Digital: sun.store Secures €6M for B2B Procurement Revolution

September 25, 2025, 9:36 am
FJ Labs
Employees: 11-50
sun.store
B2BCleanEnergyMarketplaceSaaSSolar
Location: Poland
Total raised: $7.02M
Polish startup sun.store secured €6 million in seed funding. The B2B marketplace digitizes Europe's fragmented solar component procurement. It connects installers, distributors, and EPCs with sellers. The platform offers structured listings, dynamic pricing, and integrated logistics. This streamlines transactions, boosts transparency, and reduces delays. sun.store aims to revolutionize clean energy supply chains, starting with solar PV and batteries. Future plans include expanding into HVAC and e-mobility. This investment fuels product development and market expansion across Europe. The company has already achieved significant traction, facilitating cross-border trade for thousands of buyers.

Europe's clean energy sector demands efficiency. The continent's solar market surges. Its supply chain, however, lags significantly. Solar component procurement remains a manual, fragmented process. Emails and spreadsheets dominate operations. This creates immense friction. Transactions slow down considerably. Mismatches occur often. Delays pile up, impacting project timelines. Pricing frequently lacks transparency. This fundamental inefficiency obstructs solar growth across Europe. A digital solution is urgently needed.

Enter sun.store, a Polish B2B digital marketplace. Founded in 2023, it directly addresses solar component procurement challenges. The company recently raised €6 million in seed funding. This substantial investment empowers sun.store to scale its operations rapidly across Europe. It will fundamentally transform how solar and energy storage equipment is sourced, bought, and sold. The goal is clear: a streamlined, transparent clean energy marketplace.

The co-founders, Agata Krawiec-Rokita and Bartosz Majewski, possessed deep insight into industry pain points. They observed firsthand the inefficiencies. Installers, distributors, wholesalers, and EPC firms struggled constantly. Finding reliable supply proved difficult. Negotiating fair prices was often complex. Managing intricate cross-border logistics added layers of complexity. sun.store developed a powerful platform specifically to simplify these critical tasks.

Their innovative marketplace is transactional and robust. It connects verified sellers directly with vetted buyers. Structured product listings provide absolute clarity on specifications. Dynamic pricing reacts instantly to market conditions. Integrated logistics solutions streamline deliveries across the continent. Flexible payment options ease financial burdens for all parties. Embedded support ensures smooth, reliable operations. The system meticulously verifies all counterparties. It standardizes critical product data. End-to-end order tracking reduces errors significantly. This approach dramatically improves market transparency. It boosts overall operational efficiency for the entire solar supply chain.

The European solar and storage market presents an enormous opportunity. Annually, it accounts for €35-40 billion in installed components. These crucial parts typically change hands multiple times before reaching final installation. Up to five exchanges can occur within the supply chain. Much of this substantial activity still relies on antiquated offline methods. These traditional channels inherently lack transparency. They offer extremely limited scalability. Speed, a critical factor for solar deployment, is consistently an issue. sun.store is uniquely positioned to capture this value. It digitalizes these complex interactions, bringing the solar market into the 21st century.

This significant funding round arrived from a strong syndicate of investors. Contrarian Ventures, Market One Capital, and Movens Capital co-led the seed round. FJ Labs, Push Ventures, and Aidiom also provided crucial participation. This capital injection is strategically deployed. It will accelerate product development. New, advanced features will further enhance the marketplace platform. Operational and commercial teams will undergo significant expansion. Merchant onboarding processes will accelerate, growing the seller base. Strategic sourcing efforts will intensify. Business development initiatives will expand market reach. Hiring plans focus on top-tier product and engineering talent, solidifying sun.store's technological edge.

sun.store's impressive traction clearly demonstrates its market impact. The platform already boasts 35,000 registered users. Over 2,500 unique buyers actively engage on the marketplace. These crucial buyers span more than 25 European countries. The marketplace has successfully facilitated transactions for an astounding 1.4 gigawatts of PV components. This capacity is equivalent to powering a major metropolitan area like Brussels. Monthly transactions consistently exceed 1,000. The average order value reaches a substantial figure, over €8,000.

Its seller network is equally robust and growing. More than 500 active sellers list thousands of components. They represent products from over 200 distinct brands. These crucial products are available from more than 1,000 warehouses across Europe. The total value of components listed on the platform now exceeds €1.5 billion. Cross-border transactions represent a core strength. An impressive 90% of all marketplace transactions occur across national borders. The Gross Merchandise Value (GMV) has already surged past €100 million. This highlights the platform's vital role in pan-European solar trade.

The company's business model is clear and sustainable. It primarily generates revenue from transparent marketplace transactions. Additional value-added services contribute significantly. Integrated logistics, flexible financing options, and expert procurement support create diverse income streams. This robust model ensures long-term growth and stability.

Competitors exist within the fragmented market. Traditional offline distributors present one challenge. Generic B2B marketplaces form another, less specialized alternative. However, sun.store strategically differentiates itself. Its deep specialization in solar component procurement is a key, undeniable advantage. It combines extensive solar industry experience with proven digital marketplace expertise. This focused approach enables the rapid building of pan-European infrastructure from day one. sun.store is not just another platform; it is a dedicated solution for a critical industry.

The long-term vision extends far beyond solar. While the initial focus remains strong on PV and energy storage, sun.store plans significant future expansion. It aims to evolve into the premier digital platform for *all* clean energy equipment. This ambitious scope includes HVAC systems. Heat pumps are firmly on the roadmap. E-mobility charging infrastructure represents another target sector. Broader electrical components will also feature prominently. This comprehensive, forward-looking strategy positions sun.store at the very heart of Europe's accelerating energy transition. The future of clean energy procurement looks decisively brighter, more efficient, and fully digitized.