Level99 Secures $50 Million for Aggressive National Expansion
September 12, 2025, 9:33 pm
Level99 secured $50 million in growth equity from Act III Holdings. This substantial funding fuels rapid national expansion of its innovative social entertainment venues. New locations are emerging across premier U.S. markets, notably a flagship at Disney Springs. The investment validates Level99's strong performance and highly scalable business model. It offers immersive physical and mental challenges alongside chef-driven dining and craft beverages. Level99 targets the 21-39 age demographic, actively redefining the entertainment industry. The company builds a category-defining brand, accelerating its footprint across the nation. Aggressive growth is underway, optimizing unit economics and leadership. This commitment signals major market confidence in its unique experiential leisure model.
Level99, a pioneer in active social entertainment, has secured a significant $50 million growth equity commitment. Act III Holdings provided the crucial investment. This funding fuels an aggressive national expansion. The company plans rapid development of new locations across top-tier U.S. markets. This move underscores strong confidence in Level99’s scalable model. Its first two venues exceeded all initial projections.
Act III Holdings leads this funding round. It has been the sole equity partner since Level99’s inception. The firm’s continued commitment highlights a shared vision. They aim to build a category-defining entertainment brand. Ron Shaich, Act III’s CEO, emphasizes the company's transformative role. Level99 redefines the entertainment industry. It delivers a truly differentiated guest experience.
Level99 offers a unique blend of experiences. It combines real-world physical and mental challenges. Guests engage in over 50 interactive games. These challenges require both intellect and athleticism. Each venue also features chef-driven kitchens. Craft beverage programs complement the culinary offerings. This creates a complete sensory adventure. It offers elevated hospitality under one roof. The concept targets the 21-39-year-old demographic.
The company began in Natick, Massachusetts, in 2021. It quickly gained traction. Its innovative approach stands out. The competitive socializing space is booming. Level99 leads this evolution. It presents a distinct alternative to traditional entertainment options. Its proprietary content library is extensive. This ensures fresh, engaging experiences.
The new capital drives accelerated site selection. It supports venue design and build-out efforts. Level99 will also expand its leadership team. Operational teams will see significant growth. The company seeks to deepen its real estate pipeline. Optimizing unit economics is a key objective. These steps reinforce Level99's market leadership.
Current expansion plans are robust. A third venue recently opened in Tysons, Virginia. This marks a significant milestone. Groundbreaking is underway for a flagship location. This venue will debut at Disney Springs in Orlando, Florida. A fourth site is slated for early 2026. This location will open in West Hartford, Connecticut. Level99 also operates a second site in Providence, Rhode Island.
Future growth is even more ambitious. Active negotiations are in progress across more than 15 states. The company seeks large venues. Each planned location spans 30,000 to 45,000 square feet. This demonstrates a commitment to large-scale, immersive entertainment. It aims for a national footprint.
Matt DuPlessie founded Level99. He serves as its CEO. DuPlessie highlights the pivotal nature of this investment. It reaffirms Act III’s belief in the concept. Consumers respond strongly. Landlords and developers also recognize its appeal. This confidence enables faster expansion. It allows selection of prime projects. The goal is a dominant national entertainment brand.
Level99’s success stems from strong consumer demand. Repeat attendance is a consistent trend. This indicates deep guest satisfaction. The company’s business model is proven. It delivers best-in-class unit economics. A deep, experienced leadership team guides its growth. These factors attracted Act III’s continued support.
The investment reflects a broader trend. Consumers seek experiential leisure. They desire engaging activities over passive consumption. Level99 fulfills this demand. It offers active participation. It blends social interaction with personal challenge. This aligns with modern lifestyle preferences.
Optimizing operations remains a focus. This ensures consistent quality across all venues. Standardized processes support rapid scaling. Training programs develop skilled teams. These efforts maintain the high guest experience. They solidify Level99's brand reputation.
Level99's model addresses market gaps. It offers premium dining alongside high-octane fun. This dual approach appeals to diverse groups. Friends, families, and corporate groups find value. It offers a complete entertainment solution. This integrated offering differentiates Level99. It sets new industry standards.
The entertainment landscape is evolving. Level99 stands at its forefront. It champions interactive, social experiences. The company is not just expanding. It is actively shaping the future of play. Its growth trajectory is steep. It signifies a powerful shift in consumer leisure. This substantial funding positions Level99 for long-term dominance. It will establish Level99 as the premier active social entertainment destination nationwide.
Level99, a pioneer in active social entertainment, has secured a significant $50 million growth equity commitment. Act III Holdings provided the crucial investment. This funding fuels an aggressive national expansion. The company plans rapid development of new locations across top-tier U.S. markets. This move underscores strong confidence in Level99’s scalable model. Its first two venues exceeded all initial projections.
Act III Holdings leads this funding round. It has been the sole equity partner since Level99’s inception. The firm’s continued commitment highlights a shared vision. They aim to build a category-defining entertainment brand. Ron Shaich, Act III’s CEO, emphasizes the company's transformative role. Level99 redefines the entertainment industry. It delivers a truly differentiated guest experience.
Level99 offers a unique blend of experiences. It combines real-world physical and mental challenges. Guests engage in over 50 interactive games. These challenges require both intellect and athleticism. Each venue also features chef-driven kitchens. Craft beverage programs complement the culinary offerings. This creates a complete sensory adventure. It offers elevated hospitality under one roof. The concept targets the 21-39-year-old demographic.
The company began in Natick, Massachusetts, in 2021. It quickly gained traction. Its innovative approach stands out. The competitive socializing space is booming. Level99 leads this evolution. It presents a distinct alternative to traditional entertainment options. Its proprietary content library is extensive. This ensures fresh, engaging experiences.
The new capital drives accelerated site selection. It supports venue design and build-out efforts. Level99 will also expand its leadership team. Operational teams will see significant growth. The company seeks to deepen its real estate pipeline. Optimizing unit economics is a key objective. These steps reinforce Level99's market leadership.
Current expansion plans are robust. A third venue recently opened in Tysons, Virginia. This marks a significant milestone. Groundbreaking is underway for a flagship location. This venue will debut at Disney Springs in Orlando, Florida. A fourth site is slated for early 2026. This location will open in West Hartford, Connecticut. Level99 also operates a second site in Providence, Rhode Island.
Future growth is even more ambitious. Active negotiations are in progress across more than 15 states. The company seeks large venues. Each planned location spans 30,000 to 45,000 square feet. This demonstrates a commitment to large-scale, immersive entertainment. It aims for a national footprint.
Matt DuPlessie founded Level99. He serves as its CEO. DuPlessie highlights the pivotal nature of this investment. It reaffirms Act III’s belief in the concept. Consumers respond strongly. Landlords and developers also recognize its appeal. This confidence enables faster expansion. It allows selection of prime projects. The goal is a dominant national entertainment brand.
Level99’s success stems from strong consumer demand. Repeat attendance is a consistent trend. This indicates deep guest satisfaction. The company’s business model is proven. It delivers best-in-class unit economics. A deep, experienced leadership team guides its growth. These factors attracted Act III’s continued support.
The investment reflects a broader trend. Consumers seek experiential leisure. They desire engaging activities over passive consumption. Level99 fulfills this demand. It offers active participation. It blends social interaction with personal challenge. This aligns with modern lifestyle preferences.
Optimizing operations remains a focus. This ensures consistent quality across all venues. Standardized processes support rapid scaling. Training programs develop skilled teams. These efforts maintain the high guest experience. They solidify Level99's brand reputation.
Level99's model addresses market gaps. It offers premium dining alongside high-octane fun. This dual approach appeals to diverse groups. Friends, families, and corporate groups find value. It offers a complete entertainment solution. This integrated offering differentiates Level99. It sets new industry standards.
The entertainment landscape is evolving. Level99 stands at its forefront. It champions interactive, social experiences. The company is not just expanding. It is actively shaping the future of play. Its growth trajectory is steep. It signifies a powerful shift in consumer leisure. This substantial funding positions Level99 for long-term dominance. It will establish Level99 as the premier active social entertainment destination nationwide.