Atomic Fuels Embedded Investing Revolution with $30M Funding Round
September 4, 2025, 9:32 am
Atomic, the embedded investing platform, secured $30 million in new growth capital. Aquiline and Brewer Lane led the round. This funding fuels Atomic's regulatory expansion and global scaling. The San Francisco firm empowers banks, insurers, fintechs, and brands. It allows them to integrate brokerage and wealth-management capabilities. Atomic eliminates complex in-house infrastructure. Founded in 2020, Atomic shows explosive growth. It boasts a 52x increase in end-investor accounts. It processes over $20 billion in annualized trading volume. This investment targets new product development and deeper partnerships. Atomic democratizes access to the vast $100 trillion global wealth management market. It reshapes investment service delivery for businesses and consumers. Intuit, Nationwide Ventures, and Samsung Next participated. Atomic is transforming finance.
Atomic, a leading embedded investing platform, has closed a significant $30 million growth capital round. This new investment targets aggressive expansion. It signals strong market confidence in embedded finance. The San Francisco-based company is disrupting traditional wealth management. It empowers a broad spectrum of businesses.
Aquiline and Brewer Lane co-led the financing. Both are major players in financial technology investments. Their participation underscores Atomic's strategic importance. Other notable investors joined the round. These include Intuit, Nationwide Ventures, and Erie Strategic Ventures. Samsung Next, Appia Ventures, QED Investors, Anthemis, and Y Combinator also contributed. This diverse backing provides Atomic robust industry connections. It also offers substantial strategic support.
The capital infusion will accelerate several key initiatives. Regulatory expansion stands as a top priority. Navigating complex financial regulations is crucial. It ensures Atomic's platform can operate broadly. Scaling its embedded investing platform is another core objective. Atomic plans to reach more banks, insurers, and fintechs. It also targets consumer brands globally. New product development will expand platform capabilities. Deeper partnerships with financial institutions are also planned.
Atomic’s core innovation lies in decoupling investing services. It separates client-facing distribution from underlying brokerage infrastructure. This includes complex regulatory obligations. This separation is a game-changer. It allows non-financial brands to offer investment products. Banks and fintechs also benefit immensely. They can embed brokerage and wealth-management features rapidly. This process takes mere weeks.
Companies can achieve parity with incumbent brokerage firms. They do this without developing in-house expertise. Building a full-stack brokerage operation is costly. It requires significant time and resources. Atomic eliminates these barriers. It offers a streamlined, compliant solution. This democratizes access to investment tools for businesses. It consequently broadens consumer participation.
The global wealth management market is enormous. It represents roughly $100 trillion. Historically, wealth services reached only a fraction of the world’s population. Access has been limited. Atomic removes these historical impediments. Any institution with customer relationships can become an investment conduit. This expands the reach of financial services dramatically. It fosters greater financial inclusion.
Atomic has demonstrated impressive growth since its 2020 founding. The company reports a 52x increase in end-investor accounts over the past year. This metric highlights rapid adoption. It signifies strong demand for embedded investing solutions. The platform also processes over $20 billion in annualized trading volume. This scale demonstrates operational robustness. It proves the platform's capacity for high-volume transactions.
Atomic's client roster includes industry leaders. NerdWallet, a personal finance giant, is a key partner. Yieldstreet, a popular alternative investment platform, also utilizes Atomic. Bluevine, a small business banking provider, rounds out notable users. These partnerships showcase Atomic's versatility. They validate its embedded model across diverse financial segments.
The demand for embedded finance solutions is surging. Consumers expect seamless financial experiences. They want investment options integrated into their daily digital lives. Atomic meets this expectation directly. It enables any brand to become a financial hub. This trend is reshaping the competitive landscape. Traditional financial institutions must adapt. They must embrace innovative technologies.
The new funding ensures Atomic's continued leadership. It supports its mission to simplify investment access. The company's focus remains on expansion. It aims for new markets and deeper integrations. This will further solidify its position. Atomic is not just building a platform. It is building an ecosystem. This ecosystem will empower more businesses. It will ultimately benefit millions of new investors worldwide.
This investment round is more than capital. It validates the embedded investing model. It signals a shift in financial services delivery. Atomic stands at the forefront of this transformation. It is setting new standards for accessibility and efficiency. The future of wealth management is increasingly digital. It is increasingly embedded. Atomic is driving that future.
Atomic, a leading embedded investing platform, has closed a significant $30 million growth capital round. This new investment targets aggressive expansion. It signals strong market confidence in embedded finance. The San Francisco-based company is disrupting traditional wealth management. It empowers a broad spectrum of businesses.
Aquiline and Brewer Lane co-led the financing. Both are major players in financial technology investments. Their participation underscores Atomic's strategic importance. Other notable investors joined the round. These include Intuit, Nationwide Ventures, and Erie Strategic Ventures. Samsung Next, Appia Ventures, QED Investors, Anthemis, and Y Combinator also contributed. This diverse backing provides Atomic robust industry connections. It also offers substantial strategic support.
The capital infusion will accelerate several key initiatives. Regulatory expansion stands as a top priority. Navigating complex financial regulations is crucial. It ensures Atomic's platform can operate broadly. Scaling its embedded investing platform is another core objective. Atomic plans to reach more banks, insurers, and fintechs. It also targets consumer brands globally. New product development will expand platform capabilities. Deeper partnerships with financial institutions are also planned.
Atomic’s core innovation lies in decoupling investing services. It separates client-facing distribution from underlying brokerage infrastructure. This includes complex regulatory obligations. This separation is a game-changer. It allows non-financial brands to offer investment products. Banks and fintechs also benefit immensely. They can embed brokerage and wealth-management features rapidly. This process takes mere weeks.
Companies can achieve parity with incumbent brokerage firms. They do this without developing in-house expertise. Building a full-stack brokerage operation is costly. It requires significant time and resources. Atomic eliminates these barriers. It offers a streamlined, compliant solution. This democratizes access to investment tools for businesses. It consequently broadens consumer participation.
The global wealth management market is enormous. It represents roughly $100 trillion. Historically, wealth services reached only a fraction of the world’s population. Access has been limited. Atomic removes these historical impediments. Any institution with customer relationships can become an investment conduit. This expands the reach of financial services dramatically. It fosters greater financial inclusion.
Atomic has demonstrated impressive growth since its 2020 founding. The company reports a 52x increase in end-investor accounts over the past year. This metric highlights rapid adoption. It signifies strong demand for embedded investing solutions. The platform also processes over $20 billion in annualized trading volume. This scale demonstrates operational robustness. It proves the platform's capacity for high-volume transactions.
Atomic's client roster includes industry leaders. NerdWallet, a personal finance giant, is a key partner. Yieldstreet, a popular alternative investment platform, also utilizes Atomic. Bluevine, a small business banking provider, rounds out notable users. These partnerships showcase Atomic's versatility. They validate its embedded model across diverse financial segments.
The demand for embedded finance solutions is surging. Consumers expect seamless financial experiences. They want investment options integrated into their daily digital lives. Atomic meets this expectation directly. It enables any brand to become a financial hub. This trend is reshaping the competitive landscape. Traditional financial institutions must adapt. They must embrace innovative technologies.
The new funding ensures Atomic's continued leadership. It supports its mission to simplify investment access. The company's focus remains on expansion. It aims for new markets and deeper integrations. This will further solidify its position. Atomic is not just building a platform. It is building an ecosystem. This ecosystem will empower more businesses. It will ultimately benefit millions of new investors worldwide.
This investment round is more than capital. It validates the embedded investing model. It signals a shift in financial services delivery. Atomic stands at the forefront of this transformation. It is setting new standards for accessibility and efficiency. The future of wealth management is increasingly digital. It is increasingly embedded. Atomic is driving that future.