UserEvidence Bolsters B2B GTM with Zealot Acquisition, $21M Funding
August 31, 2025, 9:31 am
UserEvidence acquired Zealot, securing $7M in new funding for a total of $21M. This strategic move redefines B2B customer advocacy and evidence. The integrated platform closes the "Evidence Gap," critical for modern GTM teams. It empowers sales and marketing with AI-driven reference management, proactive advocate activation, and verifiable customer proof. Companies gain a powerful, end-to-end engine to build trust, accelerate deals, and drive revenue in a skeptical market. This transforms customer marketing into a strategic growth driver.
UserEvidence made a significant move. The customer evidence platform acquired Zealot. Zealot is a rapidly growing advocacy and reference management solution. This news arrived alongside fresh capital. UserEvidence secured an additional $7 million in funding. Existing investors led the round. Total funding now stands at an impressive $21 million.
This dual announcement marks a pivotal moment. It reshapes how B2B companies approach go-to-market (GTM) strategies. UserEvidence aims to redefine customer advocacy. It focuses on verifiable proof. The market demands it. Buyers are more skeptical than ever. The GTM landscape is shifting dramatically. Outbound efforts face AI-generated noise. Paid media channels lose effectiveness. Trust is paramount.
B2B organizations grapple with an "Evidence Gap." This gap prevents deals from closing. Sales teams struggle to provide relevant customer proof. They need it when it matters most. UserEvidence research confirms this challenge. Over half of B2B sellers, 53% to be exact, report losing or delaying deals. The reason? A lack of compelling customer evidence. Traditional methods fall short. Static case studies or hurried reference requests no longer suffice. Modern sales cycles are complex. Buying committees are diverse. They demand immediate, specific, and credible validation.
The acquisition of Zealot directly addresses this problem. It expands UserEvidence's capabilities. The combined platform offers a complete, full-funnel solution. It moves beyond simple evidence collection. It integrates proactive advocate activation. It includes sophisticated 1:1 reference management. AI-powered matchmaking becomes a core feature. This connects advocates with active deals.
UserEvidence previously excelled at generating verified customer evidence. This includes impactful customer quotes. It provides precise ROI data. It offers original research. It ensures cross-channel distribution of this proof. Zealot’s integration elevates these strengths. The platform now provides an end-to-end engine. It collects, activates, and delivers proof. It ensures the right proof reaches the right buyer at the opportune moment.
Customer marketers gain unprecedented power. The platform identifies and activates advocates. It uses smart segmentation. Targeted campaign workflows drive engagement. Gamified incentives motivate participation. This transforms customer interactions. It makes advocacy an active, measurable strategy.
Reference management becomes seamless. A centralized, searchable pool houses advocate data. Granular filters allow precise matching. AI capabilities enhance this process. They filter by industry, role, product usage, and even burnout risk. Sales teams find the ideal reference faster. This accelerates deal cycles. It increases close rates. Slack and Salesforce workflows facilitate real-time requests. This ensures integration into existing sales processes.
The platform delivers proof across the entire funnel. Top-of-funnel testimonials build initial interest. Detailed reference calls provide in-depth validation. Competitive win stories showcase market leadership. All this evidence is accessible and actionable. Its impact is trackable. Attribution and reporting tools integrate directly with Salesforce. This demonstrates clear ROI for advocacy efforts.
This integration shifts customer marketing. It moves from a reactive support role. It becomes a strategic driver of pipeline and revenue. Customer advocacy transforms into an engineered process. Teams no longer hope for proof. They actively build it into every deal. This sets a new industry standard.
The specific features brought by Zealot are robust. For advocacy management, it offers advanced tools. Smart segmentation targets specific customer groups. Mission-based campaigns engage them effectively. Rewards and recognition features, like points and leaderboards, incentivize participation. Embedded tools work within platforms customers already use. Peer communities foster discussion, feedback, and content sharing.
Reference management is equally comprehensive. Real-time reference requests flow through Slack and Salesforce. The platform maintains a centralized reference pool. It is fully searchable. AI-powered matchmaking improves accuracy. It speeds up turnaround times. Burnout protection ensures advocate sustainability. Impact analytics provide continuous program health insights.
Companies like Gong, Ramp, and HackerOne already leverage UserEvidence. They use it to build trust. They win in competitive markets. The expanded platform will further empower these leaders. It equips them with a deeper arsenal for GTM success.
The modern buyer demands authenticity. They seek specific, credible proof. Generic marketing messages no longer resonate. This acquisition provides the tools to meet that demand. It offers a scalable solution for customer evidence. It empowers B2B teams. They can engineer trust. They can accelerate growth. This marks a new era for customer-centric GTM. The "Evidence Gap" is finally closing.
UserEvidence made a significant move. The customer evidence platform acquired Zealot. Zealot is a rapidly growing advocacy and reference management solution. This news arrived alongside fresh capital. UserEvidence secured an additional $7 million in funding. Existing investors led the round. Total funding now stands at an impressive $21 million.
This dual announcement marks a pivotal moment. It reshapes how B2B companies approach go-to-market (GTM) strategies. UserEvidence aims to redefine customer advocacy. It focuses on verifiable proof. The market demands it. Buyers are more skeptical than ever. The GTM landscape is shifting dramatically. Outbound efforts face AI-generated noise. Paid media channels lose effectiveness. Trust is paramount.
B2B organizations grapple with an "Evidence Gap." This gap prevents deals from closing. Sales teams struggle to provide relevant customer proof. They need it when it matters most. UserEvidence research confirms this challenge. Over half of B2B sellers, 53% to be exact, report losing or delaying deals. The reason? A lack of compelling customer evidence. Traditional methods fall short. Static case studies or hurried reference requests no longer suffice. Modern sales cycles are complex. Buying committees are diverse. They demand immediate, specific, and credible validation.
The acquisition of Zealot directly addresses this problem. It expands UserEvidence's capabilities. The combined platform offers a complete, full-funnel solution. It moves beyond simple evidence collection. It integrates proactive advocate activation. It includes sophisticated 1:1 reference management. AI-powered matchmaking becomes a core feature. This connects advocates with active deals.
UserEvidence previously excelled at generating verified customer evidence. This includes impactful customer quotes. It provides precise ROI data. It offers original research. It ensures cross-channel distribution of this proof. Zealot’s integration elevates these strengths. The platform now provides an end-to-end engine. It collects, activates, and delivers proof. It ensures the right proof reaches the right buyer at the opportune moment.
Customer marketers gain unprecedented power. The platform identifies and activates advocates. It uses smart segmentation. Targeted campaign workflows drive engagement. Gamified incentives motivate participation. This transforms customer interactions. It makes advocacy an active, measurable strategy.
Reference management becomes seamless. A centralized, searchable pool houses advocate data. Granular filters allow precise matching. AI capabilities enhance this process. They filter by industry, role, product usage, and even burnout risk. Sales teams find the ideal reference faster. This accelerates deal cycles. It increases close rates. Slack and Salesforce workflows facilitate real-time requests. This ensures integration into existing sales processes.
The platform delivers proof across the entire funnel. Top-of-funnel testimonials build initial interest. Detailed reference calls provide in-depth validation. Competitive win stories showcase market leadership. All this evidence is accessible and actionable. Its impact is trackable. Attribution and reporting tools integrate directly with Salesforce. This demonstrates clear ROI for advocacy efforts.
This integration shifts customer marketing. It moves from a reactive support role. It becomes a strategic driver of pipeline and revenue. Customer advocacy transforms into an engineered process. Teams no longer hope for proof. They actively build it into every deal. This sets a new industry standard.
The specific features brought by Zealot are robust. For advocacy management, it offers advanced tools. Smart segmentation targets specific customer groups. Mission-based campaigns engage them effectively. Rewards and recognition features, like points and leaderboards, incentivize participation. Embedded tools work within platforms customers already use. Peer communities foster discussion, feedback, and content sharing.
Reference management is equally comprehensive. Real-time reference requests flow through Slack and Salesforce. The platform maintains a centralized reference pool. It is fully searchable. AI-powered matchmaking improves accuracy. It speeds up turnaround times. Burnout protection ensures advocate sustainability. Impact analytics provide continuous program health insights.
Companies like Gong, Ramp, and HackerOne already leverage UserEvidence. They use it to build trust. They win in competitive markets. The expanded platform will further empower these leaders. It equips them with a deeper arsenal for GTM success.
The modern buyer demands authenticity. They seek specific, credible proof. Generic marketing messages no longer resonate. This acquisition provides the tools to meet that demand. It offers a scalable solution for customer evidence. It empowers B2B teams. They can engineer trust. They can accelerate growth. This marks a new era for customer-centric GTM. The "Evidence Gap" is finally closing.