Attio Secures $52M Series B for AI-Native CRM Revolution
August 27, 2025, 9:31 am
Location: United States, California, San Francisco
Employees: 1001-5000
Founded date: 2014
Total raised: $533.5M
Attio, a London-based innovator, has raised $52 million in Series B funding, bringing its total to $116 million. GV led the round. This capital fuels the company's mission: building the first AI-native CRM. Legacy systems falter. Attio’s platform offers a ground-up solution. It unifies real-time data. It automates complex workflows. It empowers users to build bespoke go-to-market systems. The investment accelerates engineering and product development. It also expands market outreach. Attio is rapidly gaining traction. It aims to redefine customer relationship management for the AI era.
Attio announces a significant funding milestone. The London-based company secured $52 million in Series B investment. This round elevates its total funding to $116 million. GV, Google Ventures, led the substantial investment. Existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A also participated. This capital infusion positions Attio at the forefront of a major shift. The company builds the world's first truly AI-native customer relationship management (CRM) platform. This move challenges traditional B2B software paradigms.
Legacy CRM systems no longer meet modern demands. They were built for a different era. Static workflows dominated. Manual data entry was standard. These systems relied solely on human operators. The digital landscape transformed. Businesses now navigate complex, fast-paced markets. Old CRMs proved inflexible. They spawned fragmented ecosystems. Companies cobbled together countless point solutions. This created high costs. It led to slow innovation. It constrained go-to-market (GTM) teams. That era is ending. AI mandates a new foundation.
Attio engineered its platform from scratch. It did not merely bolt AI onto old architecture. This foundational design ensures deep AI integration. It delivers complete customer context. The platform offers endless adaptability. Users can shape it precisely to their business needs. This approach sets Attio apart. It removes the inherent constraints of legacy systems. The company champions a future where GTM systems are agile, intelligent, and user-defined.
The Attio platform operates on AI-native primitives. These are core building blocks for next-generation software. First, native data ingestion. It unifies clean, real-time GTM data from every source. Duplicates and stale records become obsolete. Second, an intelligent workflow engine. It provides powerful automation. This scales across systems and teams. It ensures end-to-end efficiency. Third, programmable surfaces. These include APIs, SDKs, and natural language interfaces. Users build applications, features, and integrations directly within the CRM. The App SDK is already in beta.
Further primitives enhance the platform. Agent collaboration allows humans and AI to operate seamlessly. This strengthens every GTM process. Granular permissions offer fine-grained access control. This covers users, data, and AI agents. Predictive intelligence continuously learns. It surfaces the right insights and actions at the precise moment. These advanced features are actively under development. They promise to expand Attio's capabilities even further upon release.
Attio's impact is already evident. Thousands of companies embrace its vision. Over 5,000 customers now build their GTM operations on the platform. These include leading AI companies. Lovable, Granola, Modal, and Replicate all leverage Attio. The company demonstrates rapid growth. It is on track to quadruple its Annual Recurring Revenue (ARR) this year. This signifies strong market validation. It highlights the urgent need for AI-native CRM solutions.
The new Series B funding will accelerate Attio’s strategic objectives. A primary focus involves scaling engineering. This investment will fuel research and development (R&D). It aims to ship products faster than ever. Specific R&D areas include advanced agent collaboration, granular permissions, and predictive intelligence. These enhancements will empower users with more sophisticated tools. They ensure the platform remains cutting-edge.
On the go-to-market front, Attio will intensify its outreach. The company targets the new generation of GTM builders. These professionals demand flexibility. They seek platforms they can customize. They reject rigid systems. Attio provides the freedom to build and deploy exact tools. This eliminates reliance on long vendor roadmaps. It removes protracted implementation cycles. The company empowers rapid iteration and deployment.
A key addition strengthens Attio's leadership. Michael McBride joins Attio’s Board of Directors. McBride is a General Partner at GV. He previously served as CRO of GitLab. His extensive experience in scaling successful software companies is invaluable. His involvement underscores the profound potential of Attio. It signals confidence in its ability to disrupt the CRM market.
The CRM landscape stood stagnant for decades. Now, a major platform shift unfolds. Attio leads this transformation. Its AI-native architecture provides a robust foundation. The company's clear vision guides its path. Its rapid customer adoption validates its strategy. Attio is positioned to define the future of CRM. It will also shape the broader go-to-market software category. This is more than an incremental update. It is a fundamental re-imagining.
Attio's innovative approach fosters a new era of GTM. It allows businesses to understand every customer deeply. It adapts to any team's specific needs. It gives users the power to shape the platform to their unique business requirements. This flexibility is crucial. In a competitive global market, adaptability determines success. Attio delivers this capability now. Its funding round marks a pivotal moment. The AI-native CRM is here. It promises to revolutionize how companies engage with their customers and drive growth.
Attio announces a significant funding milestone. The London-based company secured $52 million in Series B investment. This round elevates its total funding to $116 million. GV, Google Ventures, led the substantial investment. Existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A also participated. This capital infusion positions Attio at the forefront of a major shift. The company builds the world's first truly AI-native customer relationship management (CRM) platform. This move challenges traditional B2B software paradigms.
Legacy CRM systems no longer meet modern demands. They were built for a different era. Static workflows dominated. Manual data entry was standard. These systems relied solely on human operators. The digital landscape transformed. Businesses now navigate complex, fast-paced markets. Old CRMs proved inflexible. They spawned fragmented ecosystems. Companies cobbled together countless point solutions. This created high costs. It led to slow innovation. It constrained go-to-market (GTM) teams. That era is ending. AI mandates a new foundation.
Attio engineered its platform from scratch. It did not merely bolt AI onto old architecture. This foundational design ensures deep AI integration. It delivers complete customer context. The platform offers endless adaptability. Users can shape it precisely to their business needs. This approach sets Attio apart. It removes the inherent constraints of legacy systems. The company champions a future where GTM systems are agile, intelligent, and user-defined.
The Attio platform operates on AI-native primitives. These are core building blocks for next-generation software. First, native data ingestion. It unifies clean, real-time GTM data from every source. Duplicates and stale records become obsolete. Second, an intelligent workflow engine. It provides powerful automation. This scales across systems and teams. It ensures end-to-end efficiency. Third, programmable surfaces. These include APIs, SDKs, and natural language interfaces. Users build applications, features, and integrations directly within the CRM. The App SDK is already in beta.
Further primitives enhance the platform. Agent collaboration allows humans and AI to operate seamlessly. This strengthens every GTM process. Granular permissions offer fine-grained access control. This covers users, data, and AI agents. Predictive intelligence continuously learns. It surfaces the right insights and actions at the precise moment. These advanced features are actively under development. They promise to expand Attio's capabilities even further upon release.
Attio's impact is already evident. Thousands of companies embrace its vision. Over 5,000 customers now build their GTM operations on the platform. These include leading AI companies. Lovable, Granola, Modal, and Replicate all leverage Attio. The company demonstrates rapid growth. It is on track to quadruple its Annual Recurring Revenue (ARR) this year. This signifies strong market validation. It highlights the urgent need for AI-native CRM solutions.
The new Series B funding will accelerate Attio’s strategic objectives. A primary focus involves scaling engineering. This investment will fuel research and development (R&D). It aims to ship products faster than ever. Specific R&D areas include advanced agent collaboration, granular permissions, and predictive intelligence. These enhancements will empower users with more sophisticated tools. They ensure the platform remains cutting-edge.
On the go-to-market front, Attio will intensify its outreach. The company targets the new generation of GTM builders. These professionals demand flexibility. They seek platforms they can customize. They reject rigid systems. Attio provides the freedom to build and deploy exact tools. This eliminates reliance on long vendor roadmaps. It removes protracted implementation cycles. The company empowers rapid iteration and deployment.
A key addition strengthens Attio's leadership. Michael McBride joins Attio’s Board of Directors. McBride is a General Partner at GV. He previously served as CRO of GitLab. His extensive experience in scaling successful software companies is invaluable. His involvement underscores the profound potential of Attio. It signals confidence in its ability to disrupt the CRM market.
The CRM landscape stood stagnant for decades. Now, a major platform shift unfolds. Attio leads this transformation. Its AI-native architecture provides a robust foundation. The company's clear vision guides its path. Its rapid customer adoption validates its strategy. Attio is positioned to define the future of CRM. It will also shape the broader go-to-market software category. This is more than an incremental update. It is a fundamental re-imagining.
Attio's innovative approach fosters a new era of GTM. It allows businesses to understand every customer deeply. It adapts to any team's specific needs. It gives users the power to shape the platform to their unique business requirements. This flexibility is crucial. In a competitive global market, adaptability determines success. Attio delivers this capability now. Its funding round marks a pivotal moment. The AI-native CRM is here. It promises to revolutionize how companies engage with their customers and drive growth.