Immersive Tech Innovator Aircards Secures $3.8 Million for Global Expansion
August 22, 2025, 9:31 am
Aircards, a global leader in immersive technology, secured a $3.8 million growth investment from Foresight Group. This capital fuels aggressive international expansion for the innovative studio. The firm will significantly enhance its cutting-edge augmented reality, virtual reality, and AI-driven experiences. It plans to boost its interactive display line and proprietary spatial analytics platform. This strategic funding positions Aircards to deliver deeper, measurable brand engagement across retail, events, and public spaces worldwide, setting new global standards for immersive marketing solutions.
Aircards, a pioneering force in immersive technology, has secured a significant $3.8 million growth capital investment. This substantial funding comes from Foresight Group, a key player in strategic investments. The capital injection targets a clear goal: accelerating Aircards’ international expansion. It will bolster the company's comprehensive suite of offerings. This includes immersive content, advanced interactive displays, and robust analytics platforms. Brands and consumers worldwide stand to benefit from these enhanced capabilities.
The investment marks a pivotal moment for the UK-based studio. It underscores Aircards’ rapid ascent in the global tech landscape. The company launched in 2020. Since then, it has cultivated an impressive reputation. It delivers premium immersive campaigns for major enterprise brands. Its client roster includes industry giants like Nike, L'Oréal, Diageo, Unilever, Louis Vuitton, and Red Bull. These collaborations highlight Aircards' proven ability to execute high-impact, technologically advanced projects.
Aircards specializes in a diverse range of immersive technologies. This includes augmented reality (AR), virtual reality (VR), and mixed reality. The studio also leverages computer-generated imagery (CGI) and AI-driven experiences. Its activations have appeared in major cities, flagship retail locations, prominent stadiums, and significant cultural events globally. The new funding will amplify this reach. It will also deepen the company’s technological capabilities.
The capital will specifically accelerate three core initiatives. Each initiative promises to enhance Aircards’ value proposition.
First, **Enhanced Experiential Capability** receives a significant boost. Aircards will expand its in-house fabrication facilities. This allows for the design and construction of physical environments. These environments seamlessly integrate with digital immersive experiences. The company can now deliver fully integrated activations. These will combine digital storytelling with tangible physical elements. Offerings range from LED tunnels and interactive pop-ups to AR-enabled magic mirrors. Immersive shared spaces will also be a focus. This expansion ensures faster deployment, greater creative control, and scalability.
Second, the **Invisionary** product line will see accelerated development. This represents Aircards' next-generation interactive display technology. The flagship product is the LUX-75™. This AI and AR-powered touchscreen display is designed for high-traffic public spaces. Retail environments, airports, event venues, and malls are prime targets. The LUX-75™ offers a powerful combination. It merges immersive media, real-time analytics, gamified experiences, and virtual try-ons. It also facilitates frictionless commerce. This innovation transforms public screens into potent engagement and revenue generators.
Third, **Metalitix**, Aircards' proprietary spatial analytics platform, will be further developed. This platform provides enterprise clients with deep-level insights. It tracks how audiences explore and interact within 3D, AR, and mixed reality environments. Metalitix offers detailed data points. These include heatmaps, gaze tracking, and session playback. The platform translates raw engagement data into measurable, actionable intelligence. This empowers brands to optimize their immersive campaigns effectively.
To support this ambitious new phase, Aircards strengthens its leadership team. Euan Jarvie joins the company as Executive Chair. Jarvie brings extensive experience. He previously served as CEO of Dentsu UK&I and President of EMEA IRI. His background encompasses deep expertise in global media, advanced technology, and scaling creative businesses. His leadership will be instrumental in guiding Aircards through its next growth chapter.
The investment from Foresight Group aligns with the investor’s mission. Foresight supports promising, growing companies. It provides both equity and debt financing. The firm aims to help founders and management teams build resilient, prosperous businesses. These businesses are expected to deliver strong economic returns. They also create a positive impact on the societies they operate within. Foresight recognizes Aircards’ strong growth trajectory. It acknowledges the highly talented team driving its innovation.
Aircards' work consistently sets high standards for immersive brand engagement. Its portfolio includes high-impact AR campaigns, virtual try-ons, connected digital out-of-home (DOOH) displays, and hybrid retail activations. With this fresh investment and expanded capabilities, the company is exceptionally positioned. It will deliver experiences that are more ambitious, more measurable, and more unforgettable than ever before. This strategic move cements Aircards' position as a frontrunner in the global immersive technology market, ready to redefine how brands connect with consumers. The future of brand engagement is here, and Aircards is leading the charge.
Aircards, a pioneering force in immersive technology, has secured a significant $3.8 million growth capital investment. This substantial funding comes from Foresight Group, a key player in strategic investments. The capital injection targets a clear goal: accelerating Aircards’ international expansion. It will bolster the company's comprehensive suite of offerings. This includes immersive content, advanced interactive displays, and robust analytics platforms. Brands and consumers worldwide stand to benefit from these enhanced capabilities.
The investment marks a pivotal moment for the UK-based studio. It underscores Aircards’ rapid ascent in the global tech landscape. The company launched in 2020. Since then, it has cultivated an impressive reputation. It delivers premium immersive campaigns for major enterprise brands. Its client roster includes industry giants like Nike, L'Oréal, Diageo, Unilever, Louis Vuitton, and Red Bull. These collaborations highlight Aircards' proven ability to execute high-impact, technologically advanced projects.
Aircards specializes in a diverse range of immersive technologies. This includes augmented reality (AR), virtual reality (VR), and mixed reality. The studio also leverages computer-generated imagery (CGI) and AI-driven experiences. Its activations have appeared in major cities, flagship retail locations, prominent stadiums, and significant cultural events globally. The new funding will amplify this reach. It will also deepen the company’s technological capabilities.
The capital will specifically accelerate three core initiatives. Each initiative promises to enhance Aircards’ value proposition.
First, **Enhanced Experiential Capability** receives a significant boost. Aircards will expand its in-house fabrication facilities. This allows for the design and construction of physical environments. These environments seamlessly integrate with digital immersive experiences. The company can now deliver fully integrated activations. These will combine digital storytelling with tangible physical elements. Offerings range from LED tunnels and interactive pop-ups to AR-enabled magic mirrors. Immersive shared spaces will also be a focus. This expansion ensures faster deployment, greater creative control, and scalability.
Second, the **Invisionary** product line will see accelerated development. This represents Aircards' next-generation interactive display technology. The flagship product is the LUX-75™. This AI and AR-powered touchscreen display is designed for high-traffic public spaces. Retail environments, airports, event venues, and malls are prime targets. The LUX-75™ offers a powerful combination. It merges immersive media, real-time analytics, gamified experiences, and virtual try-ons. It also facilitates frictionless commerce. This innovation transforms public screens into potent engagement and revenue generators.
Third, **Metalitix**, Aircards' proprietary spatial analytics platform, will be further developed. This platform provides enterprise clients with deep-level insights. It tracks how audiences explore and interact within 3D, AR, and mixed reality environments. Metalitix offers detailed data points. These include heatmaps, gaze tracking, and session playback. The platform translates raw engagement data into measurable, actionable intelligence. This empowers brands to optimize their immersive campaigns effectively.
To support this ambitious new phase, Aircards strengthens its leadership team. Euan Jarvie joins the company as Executive Chair. Jarvie brings extensive experience. He previously served as CEO of Dentsu UK&I and President of EMEA IRI. His background encompasses deep expertise in global media, advanced technology, and scaling creative businesses. His leadership will be instrumental in guiding Aircards through its next growth chapter.
The investment from Foresight Group aligns with the investor’s mission. Foresight supports promising, growing companies. It provides both equity and debt financing. The firm aims to help founders and management teams build resilient, prosperous businesses. These businesses are expected to deliver strong economic returns. They also create a positive impact on the societies they operate within. Foresight recognizes Aircards’ strong growth trajectory. It acknowledges the highly talented team driving its innovation.
Aircards' work consistently sets high standards for immersive brand engagement. Its portfolio includes high-impact AR campaigns, virtual try-ons, connected digital out-of-home (DOOH) displays, and hybrid retail activations. With this fresh investment and expanded capabilities, the company is exceptionally positioned. It will deliver experiences that are more ambitious, more measurable, and more unforgettable than ever before. This strategic move cements Aircards' position as a frontrunner in the global immersive technology market, ready to redefine how brands connect with consumers. The future of brand engagement is here, and Aircards is leading the charge.