Wuilt Raises $2M, Boosts Free E-commerce Across MENA
August 21, 2025, 3:37 pm
Location: United States, Minnesota, Sebeka
Employees: 51-200
Founded date: 2019
Total raised: $850K
Egyptian tech pioneer Wuilt secures $2M. The startup offers a free e-commerce builder. It pivoted from subscriptions, attracting over 20,000 merchants. New revenue comes from value-added services. Wuilt targets MENA expansion, including UAE, GCC, and Turkey. AI tools are under development. The goal: empower small businesses across emerging markets.
Wuilt, an Egyptian startup, recently secured $2 million in fresh funding. This capital injection fuels ambitious growth plans. Flat6Labs and MTF VC spearheaded the investment round. Other key participants joined. Hub71, JIMCO, and Purity Tech contributed. Several strategic angel investors also participated. This substantial funding validates Wuilt's innovative approach. It empowers the company's regional expansion strategy.
Wuilt operates as a Software-as-a-Service provider. It launched in 2019. Ahmed Rostom and Mahmoud Metwaly co-founded the venture. Their core offering simplifies online presence. Wuilt provides a robust website builder. It also delivers a comprehensive online store creator. Users can establish professional digital storefronts. No coding expertise is necessary. This empowers entrepreneurs. It democratizes access to e-commerce.
A pivotal strategic shift occurred in April 2025. Wuilt made a bold decision. It eliminated all subscription fees in Egypt. The core platform became entirely free. This move was revolutionary. It meant sacrificing significant recurring revenue. However, the objective was clear. Wuilt aimed to accelerate merchant adoption. It sought widespread platform use.
The impact was immediate. The strategy proved highly effective. Over 20,000 merchants flocked to the platform. This rapid uptake demonstrated market hunger. Small businesses eagerly embraced the free service. The pivot unlocked new growth avenues. It lowered the entry barrier for digital commerce. Wuilt became accessible to countless entrepreneurs.
Wuilt's business model evolved. Subscriptions are no longer the primary income source. Revenue now stems from value-added services. Wuilt Shipments offers logistics solutions. Wuilt Pay handles secure transactions. Wuilt Wallet provides financial management tools. These services cater directly to merchant needs. They ensure operational efficiency. This diversified approach guarantees long-term sustainability.
Wuilt is now looking beyond Egypt. International expansion is a top priority. The United Arab Emirates is the next target market. Wuilt plans to launch its free platform there. This launch is scheduled for Q4 2025. The UAE offers a dynamic e-commerce landscape. It serves as a strategic gateway. This move signals significant regional ambition.
Further expansion is already mapped out. Wuilt will enter other GCC countries. Turkey is also on the expansion list. These launches are slated for Q1 2026. The company seeks to replicate its Egyptian success. It aims to penetrate diverse and growing markets. This comprehensive strategy covers key emerging economies. It solidifies Wuilt's regional footprint.
Technological advancement remains crucial. Wuilt heavily invests in innovation. The company develops advanced AI-powered tools. These tools will assist merchants. They will optimize daily operations. Inventory management will become smarter. Business scaling will be streamlined. AI integration enhances efficiency. It provides a competitive edge. This forward-looking approach supports future growth.
Wuilt harbors a grand vision. It aims to be foundational infrastructure. The company seeks to empower small businesses. It targets social sellers across emerging markets. The MENA region is the initial focus. Wuilt wants to provide essential digital tools. It strives to remove traditional barriers. This mission supports widespread digital transformation. It fosters economic growth at the grassroots level.
E-commerce in the MENA region faces unique challenges. High costs often deter new entrants. Technical complexity poses significant hurdles. Wuilt directly addresses these pain points. Its free core platform removes financial barriers. The intuitive interface simplifies technology. Value-added services ensure comprehensive support. Wuilt builds a robust digital ecosystem. It empowers millions to participate in the online economy. This strategic positioning makes Wuilt a key player. Its impact on regional digital commerce will be substantial.
Wuilt's trajectory is clear. It moves from local success to regional dominance. The recent funding accelerates this journey. A strategic pivot proved effective. Future expansion plans are concrete. AI development adds significant value. Wuilt stands poised for remarkable growth. It will reshape the e-commerce landscape. Its focus on accessibility drives its success. The future of online business in MENA looks brighter with Wuilt.
Wuilt, an Egyptian startup, recently secured $2 million in fresh funding. This capital injection fuels ambitious growth plans. Flat6Labs and MTF VC spearheaded the investment round. Other key participants joined. Hub71, JIMCO, and Purity Tech contributed. Several strategic angel investors also participated. This substantial funding validates Wuilt's innovative approach. It empowers the company's regional expansion strategy.
Wuilt operates as a Software-as-a-Service provider. It launched in 2019. Ahmed Rostom and Mahmoud Metwaly co-founded the venture. Their core offering simplifies online presence. Wuilt provides a robust website builder. It also delivers a comprehensive online store creator. Users can establish professional digital storefronts. No coding expertise is necessary. This empowers entrepreneurs. It democratizes access to e-commerce.
A pivotal strategic shift occurred in April 2025. Wuilt made a bold decision. It eliminated all subscription fees in Egypt. The core platform became entirely free. This move was revolutionary. It meant sacrificing significant recurring revenue. However, the objective was clear. Wuilt aimed to accelerate merchant adoption. It sought widespread platform use.
The impact was immediate. The strategy proved highly effective. Over 20,000 merchants flocked to the platform. This rapid uptake demonstrated market hunger. Small businesses eagerly embraced the free service. The pivot unlocked new growth avenues. It lowered the entry barrier for digital commerce. Wuilt became accessible to countless entrepreneurs.
Wuilt's business model evolved. Subscriptions are no longer the primary income source. Revenue now stems from value-added services. Wuilt Shipments offers logistics solutions. Wuilt Pay handles secure transactions. Wuilt Wallet provides financial management tools. These services cater directly to merchant needs. They ensure operational efficiency. This diversified approach guarantees long-term sustainability.
Wuilt is now looking beyond Egypt. International expansion is a top priority. The United Arab Emirates is the next target market. Wuilt plans to launch its free platform there. This launch is scheduled for Q4 2025. The UAE offers a dynamic e-commerce landscape. It serves as a strategic gateway. This move signals significant regional ambition.
Further expansion is already mapped out. Wuilt will enter other GCC countries. Turkey is also on the expansion list. These launches are slated for Q1 2026. The company seeks to replicate its Egyptian success. It aims to penetrate diverse and growing markets. This comprehensive strategy covers key emerging economies. It solidifies Wuilt's regional footprint.
Technological advancement remains crucial. Wuilt heavily invests in innovation. The company develops advanced AI-powered tools. These tools will assist merchants. They will optimize daily operations. Inventory management will become smarter. Business scaling will be streamlined. AI integration enhances efficiency. It provides a competitive edge. This forward-looking approach supports future growth.
Wuilt harbors a grand vision. It aims to be foundational infrastructure. The company seeks to empower small businesses. It targets social sellers across emerging markets. The MENA region is the initial focus. Wuilt wants to provide essential digital tools. It strives to remove traditional barriers. This mission supports widespread digital transformation. It fosters economic growth at the grassroots level.
E-commerce in the MENA region faces unique challenges. High costs often deter new entrants. Technical complexity poses significant hurdles. Wuilt directly addresses these pain points. Its free core platform removes financial barriers. The intuitive interface simplifies technology. Value-added services ensure comprehensive support. Wuilt builds a robust digital ecosystem. It empowers millions to participate in the online economy. This strategic positioning makes Wuilt a key player. Its impact on regional digital commerce will be substantial.
Wuilt's trajectory is clear. It moves from local success to regional dominance. The recent funding accelerates this journey. A strategic pivot proved effective. Future expansion plans are concrete. AI development adds significant value. Wuilt stands poised for remarkable growth. It will reshape the e-commerce landscape. Its focus on accessibility drives its success. The future of online business in MENA looks brighter with Wuilt.