Cable News Giant Rebrands, Spins Off: MSNBC Becomes MS NOW Amidst Media Shake-Up
August 19, 2025, 9:58 am
MSNBC rebrands to MS NOW, dropping its peacock logo. This major shift accompanies Comcast's spin-off of cable networks into Versant. The move targets distinct identity and operational independence from NBC News. Extensive new hiring builds standalone news capabilities. Other Versant brands also update branding. This reshapes the cable news landscape.
A major media transformation unfolds. Cable news staple MSNBC is changing. Its new name: MS NOW. The iconic peacock logo vanishes. This signals a profound corporate shift. Parent company Comcast spins off its cable networks. These channels will form a new entity: Versant. This strategic maneuver repositions Comcast. The goal is growth. The focus is streaming. Comcast retains core assets. The NBC broadcast network stays. Film and television studios remain. The Peacock streaming service is a key hold. This ensures a strong digital future. It is a bold strategic pivot. The media giant adapts to new realities. The market demands evolution.
The name change is not arbitrary. MSNBC once represented Microsoft and National Broadcasting Company. That partnership dissolved years ago. The name became obsolete. Its historical ties were severed. My Source News Opinion World, or MS NOW, emerges. This new identity is clear. It defines purpose. It removes ambiguity. Distinction is paramount. The network seeks separation. It needs to stand apart from NBC News. This is a critical objective. Operational independence drives the rebrand. The core editorial direction will not waver. The network's commitment to its audience endures. Its established brand promise continues. This solidifies its mission. The brand identity is now its own.
Independence extends beyond a name. It is a foundational rebuild. MS NOW is constructing its own newsroom. This demands significant investment. The network hires aggressively. Nearly 100 new positions are open. Top journalists join the team. Talent arrives from CNN, Bloomberg, Politico. A dedicated Washington, D.C., bureau is established. This is a first for the network. It enhances its newsgathering capabilities. It ensures autonomous reporting. It solidifies self-reliance. The vision is a modern news operation. This creates a distinct voice. It builds a robust independent newsgathering arm. Its news coverage will expand.
The rebrand impacts Versant's entire portfolio. CNBC maintains its name. Its original meaning: Consumer News and Business Channel. This remains relevant. Yet, CNBC receives a new logo. The famed NBCUniversal peacock emblem is removed. This change applies universally across Versant brands. Any logo featuring the peacock will be updated. This ensures consistency. The USA Network and Golf Channel are included. Their sports content will unite. It will brand under USA Sports. Digital companies, GolfNow and SportsEngine, also adjust their branding. These comprehensive changes reflect a unified Versant identity. They signal a new era of distinct media properties. Each brand aligns under the Versant umbrella. The new visual identity is cohesive.
These significant alterations debut soon. They precede the spin-off completion. Versant plans to launch as a publicly traded company. The target is year-end. A national marketing campaign will introduce MS NOW. This effort will be unprecedented. It aims for wide recognition. It builds public awareness. Market perception plays a role. MSNBC has a defined identity. It is largely seen as left-leaning. This rebrand offers opportunity. It can reset public image. It seeks broader appeal. The network remains a powerhouse. It is the second-most watched cable news channel. It garners 1.2 million prime-time viewers annually. It delivers over 120 hours of live programming weekly. A substantial team supports these efforts. This includes dozens of anchors. Reporters contribute daily. The transformation is strategic. It targets sustained growth. It seeks a strong future. It navigates the evolving media landscape. The new era of cable news begins now. This marks a pivotal moment. The industry observes closely. Media watchers anticipate the impact. The future of news unfolds. It promises innovation.
A major media transformation unfolds. Cable news staple MSNBC is changing. Its new name: MS NOW. The iconic peacock logo vanishes. This signals a profound corporate shift. Parent company Comcast spins off its cable networks. These channels will form a new entity: Versant. This strategic maneuver repositions Comcast. The goal is growth. The focus is streaming. Comcast retains core assets. The NBC broadcast network stays. Film and television studios remain. The Peacock streaming service is a key hold. This ensures a strong digital future. It is a bold strategic pivot. The media giant adapts to new realities. The market demands evolution.
The name change is not arbitrary. MSNBC once represented Microsoft and National Broadcasting Company. That partnership dissolved years ago. The name became obsolete. Its historical ties were severed. My Source News Opinion World, or MS NOW, emerges. This new identity is clear. It defines purpose. It removes ambiguity. Distinction is paramount. The network seeks separation. It needs to stand apart from NBC News. This is a critical objective. Operational independence drives the rebrand. The core editorial direction will not waver. The network's commitment to its audience endures. Its established brand promise continues. This solidifies its mission. The brand identity is now its own.
Independence extends beyond a name. It is a foundational rebuild. MS NOW is constructing its own newsroom. This demands significant investment. The network hires aggressively. Nearly 100 new positions are open. Top journalists join the team. Talent arrives from CNN, Bloomberg, Politico. A dedicated Washington, D.C., bureau is established. This is a first for the network. It enhances its newsgathering capabilities. It ensures autonomous reporting. It solidifies self-reliance. The vision is a modern news operation. This creates a distinct voice. It builds a robust independent newsgathering arm. Its news coverage will expand.
The rebrand impacts Versant's entire portfolio. CNBC maintains its name. Its original meaning: Consumer News and Business Channel. This remains relevant. Yet, CNBC receives a new logo. The famed NBCUniversal peacock emblem is removed. This change applies universally across Versant brands. Any logo featuring the peacock will be updated. This ensures consistency. The USA Network and Golf Channel are included. Their sports content will unite. It will brand under USA Sports. Digital companies, GolfNow and SportsEngine, also adjust their branding. These comprehensive changes reflect a unified Versant identity. They signal a new era of distinct media properties. Each brand aligns under the Versant umbrella. The new visual identity is cohesive.
These significant alterations debut soon. They precede the spin-off completion. Versant plans to launch as a publicly traded company. The target is year-end. A national marketing campaign will introduce MS NOW. This effort will be unprecedented. It aims for wide recognition. It builds public awareness. Market perception plays a role. MSNBC has a defined identity. It is largely seen as left-leaning. This rebrand offers opportunity. It can reset public image. It seeks broader appeal. The network remains a powerhouse. It is the second-most watched cable news channel. It garners 1.2 million prime-time viewers annually. It delivers over 120 hours of live programming weekly. A substantial team supports these efforts. This includes dozens of anchors. Reporters contribute daily. The transformation is strategic. It targets sustained growth. It seeks a strong future. It navigates the evolving media landscape. The new era of cable news begins now. This marks a pivotal moment. The industry observes closely. Media watchers anticipate the impact. The future of news unfolds. It promises innovation.