Autonomous Sewing: Softwear Automation Secures $20M to Transform Apparel Industry

August 13, 2025, 9:34 pm
Softwear Automation, Inc.
Softwear Automation, Inc.
ApparelTechAutomationManufacturingRoboticsSustainability
Location: United States
Employees: 51-200
Founded date: 2007
Total raised: $45.6M
SRI Capital
SRI Capital
FinTechHealthTechE-commerceAdTechPlatformTechnologyServiceSportsTalentProduct
Employees: 1-10
CTW Venture Partners
CTW Venture Partners
Employees: 1-10
BESTSELLER
BESTSELLER
DesignE-commerceFamilyFashionFutureGreenTechHumanITLearnSexTech
Location: Denmark, Central Denmark Region, Brande
Employees: 10001+
Founded date: 1975
Softwear Automation secured $20 million in Series B1 funding. Danish fashion giant BESTSELLER, through Invest FWD, led the round. This significant capital injection powers the expansion of Softwear's autonomous SEWBOT technology. The patented system revolutionizes apparel manufacturing. It enables localized, on-demand production, drastically reducing waste and accelerating supply chains. The funds will deepen research, expand into new product categories, and scale global output. This strategic alliance aims to foster a more sustainable, efficient, and transparent future for the fashion industry. It positions Softwear Automation at the forefront of advanced textile production, transforming how garments are made closer to consumers.

Atlanta-based Softwear Automation completed a $20 million Series B1 funding round. This marks a pivotal moment for advanced manufacturing. The investment fuels the company's ambitious mission. It aims to revolutionize apparel production globally. This capital injection underscores widespread confidence in autonomous sewing technology.

BESTSELLER, a prominent Danish fashion company, anchored the funding. Their investment came via Invest FWD. This platform specifically focuses on advancing sustainability in fashion. Existing investors also participated. CTW Venture Partners, SRI Capital, and MacDonald Ventures rejoined the effort. This collective backing strengthens Softwear Automation's market position.

The core innovation lies in SEWBOT technology. It represents a fully autonomous sewing solution. This system integrates advanced robotics seamlessly. It utilizes precise machine vision. Artificial intelligence and machine learning further enhance its capabilities. SEWBOT eliminates traditional sewing bottlenecks. It performs complex textile operations independently.

This cutting-edge technology offers significant advantages. It enables manufacturing closer to the end consumer. This concept, often termed "nearshoring" or "on-demand production," reshapes global supply chains. It dramatically reduces lead times. Products reach markets much faster. This enhanced responsiveness is critical in fast-paced fashion.

Beyond speed, SEWBOT technology drives sustainability. Localized production drastically slashes transportation needs. This directly reduces carbon emissions. Less material waste is another key benefit. Precision automation minimizes fabric scrap. This propels the industry towards circular practices. It lessens overall environmental impact.

Superior cost efficiency also stands out. Autonomous systems significantly lower labor costs. They optimize material usage comprehensively. These factors contribute to improved profitability. Manufacturers gain a significant competitive edge. They can operate more leanly and effectively than ever before.

The strategic alliance with BESTSELLER is profound. It transcends mere financial investment. Thomas Børglum Jensen, BESTSELLER's Chief Financial Officer, joins Softwear Automation's board. This signifies a deep, operational collaboration. It brings direct industry insight and strategic guidance to the technology developer.

BESTSELLER’s involvement strongly aligns with its broader sustainability goals. The company actively seeks innovations. These innovations improve existing supply chain models. They aim for a substantially reduced environmental footprint. Increased transparency across the production process is another core objective. SEWBOT technology provides comprehensive solutions to these critical industry challenges.

Funds from this current round will drive aggressive expansion. Softwear Automation plans market entry into diverse new product categories. This extends beyond current textile applications. New geographies will also see SEWBOT deployment. Global demand for advanced automated solutions is rising steadily.

Research and development efforts will intensify. The company will deepen its core technological capabilities. This ensures continuous innovation in automation. Scaling production is another immediate priority. Softwear Automation must meet growing global orders for its automated worklines.

The global fashion industry faces immense pressure. Consumers demand faster fashion cycles. They also demand ethical and sustainable production practices. Traditional, fragmented supply chains struggle to adapt adequately. SEWBOT technology provides a viable, scalable path forward. It addresses speed, flexibility, and environmental impact simultaneously.

Localized manufacturing fosters economic resilience. Global events frequently disrupt distant supply chains. Bringing production closer mitigates these inherent risks. It significantly enhances security and reliability. This creates more robust, agile manufacturing networks.

Moreover, this innovative technology creates new economic opportunities. It can revitalize domestic manufacturing sectors. It offers high-tech jobs. These positions require new skills in robotics and advanced automation. This supports crucial workforce development initiatives.

The partnership with BESTSELLER exemplifies forward-thinking leadership. It showcases a strong commitment to industrial transformation. Progressive fashion companies now recognize the urgent need for fundamental change. They actively seek practical, scalable solutions. Softwear Automation delivers that comprehensive solution.

SEWBOT’s impact extends to every aspect of design and retail. Designers gain unprecedented agility. They can iterate concepts faster. Retailers can respond quickly to emerging trends. They manage inventory more effectively. This reduces pervasive overproduction. It minimizes the volume of unsold goods.

This significant funding round positions Softwear Automation as a clear leader. It stands at the forefront of textile automation. The company actively drives the next era of apparel manufacturing. This future promises faster, more sustainable production. It brings garment creation closer to consumers.

The investment confirms a clear, undeniable market trend. Automation is no longer merely an option. It is a fundamental necessity for modern manufacturing. This is especially true in labor-intensive sectors like apparel. Softwear Automation delivers a comprehensive, patented solution. It directly addresses critical industry pain points with unparalleled efficiency. The company's rapid progress towards commercializing its fully automated SEWBOT worklines is undeniable. Full automation is swiftly becoming a tangible reality. This transformative vision changes the entire global manufacturing landscape. It offers profound benefits for businesses, consumers, and the planet. This strategic alliance sets a new benchmark for industry collaboration and technological advancement. The future of fashion production is here. It is automated, sustainable, and closer to home.