Doughlicious Secures $5 Million for Major US, Global Expansion

August 5, 2025, 9:38 pm
Whole Foods Market
Whole Foods Market
AgriTechBusinessE-commerceEngineeringFoodTechInformationITOrganicProductSoftware
Location: United States, Texas, Austin
Employees: 10001+
Founded date: 1980
Target
Target
BusinessClothingCorporateDeliveryE-commerceElectronicsLogisticsOnlineShopTechnology
Location: United States, Minnesota, Minneapolis
Employees: 10001+
Founded date: 1900
Wegmans
Wegmans
FamilyFoodTechGroceryLifeOnlinePageShopStoreTime
Location: United States, New York, Rochester
Employees: 10001+
Founded date: 1916
Total raised: $699.38K
Gopuff
Gopuff
AppBabyTechDeliveryEdTechFoodTechHomePetProductServiceSupply
Location: United States, Pennsylvania, Philadelphia
Employees: 5001-10000
Founded date: 2013
Total raised: $4.69B
Doughlicious, the London-based food tech innovator, closed a multi-million dollar funding round. Rich Products Ventures and The Angel Group led the investment. This significant capital influx targets aggressive US and international market expansion. The brand creates gluten-free, clean-label frozen cookie dough and gelato bites. These popular treats meet surging consumer demand for healthier, permissible indulgences. Doughlicious products are already in over 10,000 stores, including US giants like Target and Whole Foods. The female-founded company is set to reshape the frozen snack aisle, emphasizing sustainable practices and 'better-for-you' options.

Doughlicious, a leading force in frozen novelty snacks, recently secured significant new funding. The London-based food tech firm raised $5 million. This capital injection fuels ambitious expansion plans. The company targets growth across the United States. It also eyes further international market penetration.

Rich Products Ventures (RPV) spearheaded the investment round. RPV is the venture capital arm of Rich Products. The Angel Group, a private investor collective, also participated. Existing investors provided continued support. This financial backing signals strong market confidence. It validates Doughlicious' innovative approach.

The United States represents a critical growth market. Doughlicious already boasts a strong US retail footprint. Its products appear in over 10,000 stores nationwide. Major retailers include Target, Whole Foods, Wegmans, and GoPuff. This widespread presence provides a robust foundation. New funds will accelerate US market saturation. More American consumers will soon access these unique treats.

Doughlicious products stand out in the freezer aisle. They are artisanal frozen cookie dough-enrobed gelato bites. The brand emphasizes "better-for-you" ingredients. Its offerings are certified gluten-free. They contain no added refined sugars. White bleached flour is absent. Artificial additives and preservatives are omitted. These attributes cater directly to evolving consumer preferences. Shoppers demand healthier, transparent food options.

The investment reflects a broader industry trend. Consumers seek permissible indulgences. They desire taste without compromise. They also prioritize clean labels. Smaller portions are increasingly popular. Doughlicious delivers on all fronts. Its product line aligns perfectly with these market shifts. This strategic fit attracted significant investor interest.

Rich Products Ventures recognized Doughlicious' disruptive potential. Innovation drives RPV's investment strategy. Doughlicious embodies forward-thinking food development. The brand shakes up the traditional freezer section. It introduces a fresh concept. This aligns with Rich Products' vision for the future of food. It signals a move towards more wholesome snack options.

Doughlicious was founded in 2017. It is a female-founded and operated company. The brand’s mission is clear. It aims to redefine the cookie dough experience. It creates the "ultimate snackable treat." All products are crafted and produced at the company's London facility. This ensures quality control and consistency. The brand also focuses on sustainable practices. This commitment resonates with modern ethical consumers.

Beyond the US, Doughlicious expands globally. Its products reach the UK and parts of Europe. It also serves the Middle East. This international presence demonstrates scalability. The new funding will deepen these existing markets. It will also facilitate entry into new territories. A global footprint positions the brand for sustained, long-term success.

The frozen snack category is dynamic. Innovation drives market share. Doughlicious offers a distinct competitive edge. Its unique product format sets it apart. The combination of cookie dough and gelato is novel. Its health-conscious ingredients appeal to a wide demographic. This includes those with dietary restrictions. It also appeals to general wellness-minded individuals.

The food tech landscape continues to evolve rapidly. Brands like Doughlicious lead this transformation. They blend convenience with health. They offer indulgence without guilt. This funding milestone marks a significant step. It underscores the potential for disruptive brands. These companies reshape traditional food markets. Doughlicious stands poised for further impressive growth. Its success will likely inspire more innovation. It solidifies its position as a key player in the global food industry.