Metaforms Secures $9M, Redefining Market Research with AI

August 1, 2025, 3:31 pm
Peak XV Partners
Peak XV Partners
Location: India, Karnataka, Bengaluru
Employees: 51-200
301 Moved Permanently
301 Moved Permanently
AIAutomationB2BMarketResearchSaaS
Location: India
Total raised: $9M
Nexus Venture Partners
Nexus Venture Partners
Location: United States, California, Menlo Park
Employees: 11-50
Founded date: 2006
AI startup Metaforms clinched $9 million in Series A funding. Peak XV Partners led the round. Nexus Venture Partners and Together Fund joined. Metaforms automates market research via AI agents. It streamlines survey programming, data processing, and vendor coordination. This enhances agency efficiency. The company focuses solely on the US market. Funds will boost Bengaluru engineering and AI research teams. A New York office is also planned. Product expansion includes automated report generation and voice research. The platform processes over 1,000 surveys monthly for top global agencies. This investment underscores robust AI automation growth.

The market research industry faces intense pressure. Demands for speed are constant. Accuracy remains paramount. Traditional processes often involve manual, repetitive tasks. This creates bottlenecks. It slows project delivery. It limits agency capacity. Artificial intelligence offers a solution. AI automation streamlines these workflows. It promises greater efficiency. It ensures consistent quality.

Metaforms leads this transformation. The AI startup specializes in agentic platforms. These platforms automate operational tasks. They target market research agencies specifically. Key functions include survey programming. Data processing is another core area. Vendor coordination also benefits from automation. Metaforms delivers a comprehensive solution.

The company secured significant investment. A $9 million Series A funding round concluded. Peak XV Partners spearheaded the investment. Nexus Venture Partners also participated. Together Fund joined the round. This capital infusion signals strong investor confidence. It validates Metaforms' market approach.

Metaforms' platform offers distinct advantages. It helps agencies handle more projects. It significantly reduces turnaround times. This means faster insights for clients. Agencies become more agile. They can scale operations more easily. They meet client demands with greater flexibility. The system enhances overall productivity.

Since its commercial launch, Metaforms has gained traction. The platform debuted six months ago. It quickly signed major clients. Companies in North America and Europe adopted its services. This rapid adoption highlights market need. It confirms the platform's immediate value. The system now processes over 1,000 surveys monthly. This volume demonstrates its current impact.

Future plans include aggressive expansion. The company will strengthen its engineering teams. AI research capabilities will also grow. Bengaluru remains a key hub for these efforts. Metaforms plans to triple its Bengaluru-based teams. This indicates a significant commitment to development.

A strategic move involves a New York office. The company will hire engineers in the US. This dual-location strategy is deliberate. Metaforms builds products exclusively for US customers. This focus shapes product development. The product must possess a distinct "American" character. This ensures market fit.

Product expansion is also underway. Metaforms plans to widen its suite of offerings. Automated report generation is a priority. Voice-based research capabilities will also emerge. These additions will further enhance automation. They will cover more aspects of the research workflow. Deepening integrations with existing tools like Decipher and Confirmit is also planned. This will create seamless workflows for users.

The company aims for substantial growth in survey processing. Its long-term goal is ambitious. Metaforms targets over 100,000 surveys per year. This demonstrates a clear vision for scale. It points to a future where automation dominates market research operations.

Metaforms emphasizes AI's role. Its tools assist human researchers. They do not replace them. Automating manual tasks frees up human capital. Researchers can focus on higher-value activities. These include analysis, interpretation, and strategic thinking. This collaborative approach enhances human potential. It optimizes overall output.

Client acquisition confirms market leadership. Metaforms has signed top research agencies. Four of the top 20 globally are now clients. These include Dynata, Savanta, Strat7, and Borderless Access. This roster speaks to the platform's robust capabilities. It underscores its ability to serve large-scale operations.

The broader AI funding landscape remains vibrant. Startups across sectors secure significant capital. Gaming platforms attract investment. Educational technology sees growth. Toy marketplaces adopt AI. Software delivery solutions emerge. This indicates widespread investor confidence in AI. Metaforms is part of this surge.

For example, gaming startup STAN recently raised $8.5 million. It focuses on social gaming. Software delivery startup Heizen secured $500,000. It uses AI-native teams. These investments underline the diverse applications of AI. They show AI's pervasive impact across industries.

Metaforms' success reflects this trend. Its specialized AI agents drive efficiency. They unlock new growth for market research agencies. The investment fuels further innovation. It solidifies Metaforms' position. The future of market research is undeniably automated. Metaforms is shaping that future. Its precise AI solutions are setting a new industry standard.