Saint Sass Secures $5M+ Investment for Global Fashion Push
July 30, 2025, 3:37 pm
Berlin-based Saint Sass, a fashion lingerie brand, secured over $5 million. Infinitas Capital and Daniel Bronk invested. Funds drive global expansion, especially in the US. New lines like sleepwear are coming. The brand empowers Gen Z, boasts strong US traction, low customer acquisition, and celebrity support. Saint Sass projects $10M revenue in 2025, focusing on e-commerce and high-end retail growth.
The global fashion landscape shifts. Berlin-based Saint Sass just secured a transformative investment. Over $5 million in capital will fuel aggressive international expansion. This funding round signals strong investor confidence. It validates Saint Sass's distinctive market approach. The brand redefines desirability for Gen Z. It champions confidence and self-determination.
Infinitas Capital spearheaded the financing. The Basel-based single-family office, led by Robin Lauber, recognizes Saint Sass's potential. German early-stage investor Daniel Bronk also participated. His Bronk Venture Capital co-invested. This collaboration extends a successful investment history between the firms. The funding, a mix of primary and secondary capital, empowers the company. It ensures rapid global scaling. Founders Vivien Wysocki and Larissa Schmid maintain firm leadership. This commitment to founder vision is key.
Saint Sass targets significant market penetration. Its primary focus: accelerated growth in the United States. The US already stands as its dominant market. This new capital allows a strategic intensification of efforts there. Bold design choices will define new collections. Sharp, culturally relevant storytelling will accompany every launch. This instinctual understanding of global trends positions Saint Sass uniquely.
Product diversification is central to the expansion. Saint Sass plans a substantial broadening of its offerings. New product categories include bras, slips, sleepwear, and swimwear. This move extends the brand's presence beyond core lingerie. A broader lifestyle collection is also under development. These additions aim to seamlessly integrate into women's daily routines. They embody the brand's confident aesthetic.
The brand's core philosophy drives its success. Saint Sass skillfully merges fashion with social influence. It crafts body-celebrating products. Its designs are not merely garments. They are statements of empowerment. This focus deeply resonates with a digitally native audience. Campaigns underscore this commitment. "RETIRE RICH" exemplifies their approach. It highlights the gender pension gap, making it a fashion conversation. This transforms societal issues into cultural touchstones.
Market performance indicators impress. Saint Sass has achieved rapid traction. Growth spans across Europe and the United States. Customer acquisition costs remain remarkably low. Marketing strategies demonstrate exceptional efficiency. This is partly driven by the founders' own strong personal brands. Their authentic connection fosters organic growth. This operational sharpness supports robust financial health.
High-profile celebrity endorsements amplify reach. Global icons endorse Saint Sass. Madonna, Paris Hilton, and Kendall Jenner are among its vocal supporters. This celebrity alignment solidifies the brand's cultural currency. It attracts wider attention. It positions Saint Sass as a label embraced by tastemakers. This powerful validation accelerates market acceptance.
The next growth phase strategically combines digital and physical retail. E-commerce remains a fundamental channel. The brand will continue to optimize its online presence. Concurrently, Saint Sass explores high-end retail opportunities. Selective placements in luxury environments are under careful consideration. This dual-channel approach aims to broaden accessibility. It also elevates brand perception.
Financial projections signal significant upside. Saint Sass anticipates achieving $10 million in revenue for 2025. This forecast underscores its rapid ascendancy. High customer retention rates contribute directly to this robust outlook. Values-led campaigns foster enduring loyalty. This creates a powerful, sustainable business model.
Vivien Wysocki and Larissa Schmid launched Saint Sass in 2021. Their founding vision was clear. Transform confidence into design. Convert that design into desire. They possess a deep understanding of fashion's intersection with social awareness. This acumen shapes a brand with both soul and business nous. Their approach transcends conventional market thinking.
Investors recognize this distinctive approach. Infinitas Capital affirms the founders' vision. They identify Saint Sass as a brand that truly captures the zeitgeist. Its modern relevance is undeniable. International markets show a clear appetite for such progressive labels. The investment supports scalable growth while honoring core brand principles.
Daniel Bronk praises the founders' unique blend. Their creative vision pairs with sharp operational capabilities. This combination is rare and potent. Supporting Saint Sass means investing in a brand with profound cultural resonance. It means backing a venture with undeniable global potential.
This substantial investment marks a pivotal moment. It solidifies Saint Sass's trajectory as a global fashion innovator. The brand moves beyond mere product sales. It cultivates a movement of self-empowerment. This strategic capital injection ensures Saint Sass's powerful message reaches an even wider audience. The fashion world awaits its next bold statement. Expect Saint Sass to disrupt. Expect continued global impact.
The global fashion landscape shifts. Berlin-based Saint Sass just secured a transformative investment. Over $5 million in capital will fuel aggressive international expansion. This funding round signals strong investor confidence. It validates Saint Sass's distinctive market approach. The brand redefines desirability for Gen Z. It champions confidence and self-determination.
Infinitas Capital spearheaded the financing. The Basel-based single-family office, led by Robin Lauber, recognizes Saint Sass's potential. German early-stage investor Daniel Bronk also participated. His Bronk Venture Capital co-invested. This collaboration extends a successful investment history between the firms. The funding, a mix of primary and secondary capital, empowers the company. It ensures rapid global scaling. Founders Vivien Wysocki and Larissa Schmid maintain firm leadership. This commitment to founder vision is key.
Saint Sass targets significant market penetration. Its primary focus: accelerated growth in the United States. The US already stands as its dominant market. This new capital allows a strategic intensification of efforts there. Bold design choices will define new collections. Sharp, culturally relevant storytelling will accompany every launch. This instinctual understanding of global trends positions Saint Sass uniquely.
Product diversification is central to the expansion. Saint Sass plans a substantial broadening of its offerings. New product categories include bras, slips, sleepwear, and swimwear. This move extends the brand's presence beyond core lingerie. A broader lifestyle collection is also under development. These additions aim to seamlessly integrate into women's daily routines. They embody the brand's confident aesthetic.
The brand's core philosophy drives its success. Saint Sass skillfully merges fashion with social influence. It crafts body-celebrating products. Its designs are not merely garments. They are statements of empowerment. This focus deeply resonates with a digitally native audience. Campaigns underscore this commitment. "RETIRE RICH" exemplifies their approach. It highlights the gender pension gap, making it a fashion conversation. This transforms societal issues into cultural touchstones.
Market performance indicators impress. Saint Sass has achieved rapid traction. Growth spans across Europe and the United States. Customer acquisition costs remain remarkably low. Marketing strategies demonstrate exceptional efficiency. This is partly driven by the founders' own strong personal brands. Their authentic connection fosters organic growth. This operational sharpness supports robust financial health.
High-profile celebrity endorsements amplify reach. Global icons endorse Saint Sass. Madonna, Paris Hilton, and Kendall Jenner are among its vocal supporters. This celebrity alignment solidifies the brand's cultural currency. It attracts wider attention. It positions Saint Sass as a label embraced by tastemakers. This powerful validation accelerates market acceptance.
The next growth phase strategically combines digital and physical retail. E-commerce remains a fundamental channel. The brand will continue to optimize its online presence. Concurrently, Saint Sass explores high-end retail opportunities. Selective placements in luxury environments are under careful consideration. This dual-channel approach aims to broaden accessibility. It also elevates brand perception.
Financial projections signal significant upside. Saint Sass anticipates achieving $10 million in revenue for 2025. This forecast underscores its rapid ascendancy. High customer retention rates contribute directly to this robust outlook. Values-led campaigns foster enduring loyalty. This creates a powerful, sustainable business model.
Vivien Wysocki and Larissa Schmid launched Saint Sass in 2021. Their founding vision was clear. Transform confidence into design. Convert that design into desire. They possess a deep understanding of fashion's intersection with social awareness. This acumen shapes a brand with both soul and business nous. Their approach transcends conventional market thinking.
Investors recognize this distinctive approach. Infinitas Capital affirms the founders' vision. They identify Saint Sass as a brand that truly captures the zeitgeist. Its modern relevance is undeniable. International markets show a clear appetite for such progressive labels. The investment supports scalable growth while honoring core brand principles.
Daniel Bronk praises the founders' unique blend. Their creative vision pairs with sharp operational capabilities. This combination is rare and potent. Supporting Saint Sass means investing in a brand with profound cultural resonance. It means backing a venture with undeniable global potential.
This substantial investment marks a pivotal moment. It solidifies Saint Sass's trajectory as a global fashion innovator. The brand moves beyond mere product sales. It cultivates a movement of self-empowerment. This strategic capital injection ensures Saint Sass's powerful message reaches an even wider audience. The fashion world awaits its next bold statement. Expect Saint Sass to disrupt. Expect continued global impact.