Linkby Secures $15M: Reshaping Performance PR and Digital Discovery
July 16, 2025, 9:35 pm
Linkby secured $15 million in Series B funding from Volition Capital. This injection fuels aggressive U.S. expansion for the performance PR leader. Funds will enhance campaign planning tools, helping 3,800+ global brands achieve measurable growth through editorial content. Linkby connects advertisers to 600+ publishers, offering CPC/CPM models for transparent results. The company targets Generative Engine Optimization, reshaping search and digital marketing. This strategic investment cements Linkby's pioneering role in accountable, scalable brand promotion.
Boston, MA – Linkby, a leading performance PR platform, has announced a significant Series B funding round. The company secured $15 million. Volition Capital, a growth equity firm, led the investment. This capital injection targets rapid expansion. It will accelerate Linkby's U.S. market presence. It will also advance crucial campaign planning tools. Brands increasingly seek performance-driven editorial. Linkby meets this demand at scale.
The funding positions Linkby for aggressive growth. The company aims to fortify its leadership. It operates in the evolving performance PR sector. This niche bridges traditional public relations with direct response marketing. It delivers measurable outcomes. Linkby’s model offers a new paradigm. It transforms how brands acquire customers. It redefines how publishers monetize content.
Linkby functions as a global platform. It connects advertisers with premium publishers. Over 600 publishers currently use the system. These include major media entities. The platform enables content-driven campaigns. Results are tangible and transparent. Brands pay based on engagement. Cost-per-click (CPC) and cost-per-mille (CPM) models are available. This ensures accountability. It provides clear return on investment.
Traditional media buying often lacks transparency. Branded content can be costly. Its performance is often hard to quantify. Affiliate programs are performance-driven. But they sometimes lack editorial credibility. Linkby occupies a unique space. It offers the trust of editorial placements. It combines this with the measurability of performance marketing. This hybrid model resonates with modern brands. They demand efficiency. They seek accountability.
Thousands of brands already leverage Linkby. Over 3,800 consumer brands are clients. These include major names. Charlotte Tilbury, Beyond Meat, Skechers, and Lululemon are among them. Free People, Skyscanner, and T-Mobile also utilize the platform. These brands report stronger returns. Their results often surpass traditional paid media. Publishers gain new revenue streams. These streams are performance-based.
The investment bolsters Linkby’s product development. New features are on the roadmap. These include tools for identifying ideal publisher partners. They will streamline campaign setup. Advertisers can allocate budgets based on specific outcomes. Goals like conversions, awareness, or traffic are primary targets. This enhances strategic planning. It optimizes campaign execution.
A major focus for Linkby is Generative Engine Optimization (GEO). This emerging field involves optimizing content for large language models (LLMs). LLMs, like ChatGPT, increasingly favor premium publishers. They prioritize authoritative sources. Brands must ensure discoverability within this new landscape. Diversifying marketing spend becomes crucial. Linkby aims to lead this charge. It provides the pathway to trusted editorial. This strategy enhances brand visibility in future search environments.
Linkby’s vision extends beyond current digital marketing. It anticipates the next era of search. Content quality and publisher authority will dominate. Linkby provides the bridge. It connects brands to these vital channels. This proactive approach ensures relevance. It secures a competitive edge. The platform empowers brands to navigate complex digital shifts.
The company operates globally. Teams are established in the U.S., U.K., and Australia. This international presence supports its extensive client base. It facilitates diverse publisher partnerships. The global reach underscores Linkby’s ambition. It highlights its comprehensive market penetration strategy.
Linkby’s founding team brings deep industry expertise. Chris Wirasinha, CEO, co-founded Pedestrian.tv. This Australian digital media brand saw a successful acquisition. Andrew Chak and Adrian Fagerlund are also co-founders. Their combined experience spans media, product development, and commerce. This diverse background built a robust platform. It empowers advertisers. It scales through quality editorial.
Linkby is poised for significant expansion. The new funding fuels its strategic initiatives. It will accelerate U.S. go-to-market teams. It will advance platform capabilities. The company is transforming performance PR. It is shaping the future of brand discovery. Its model offers a powerful alternative. It provides measurable results for marketing investment. It secures a vital place for brands in the evolving digital ecosystem. This is the new frontier of media.
Boston, MA – Linkby, a leading performance PR platform, has announced a significant Series B funding round. The company secured $15 million. Volition Capital, a growth equity firm, led the investment. This capital injection targets rapid expansion. It will accelerate Linkby's U.S. market presence. It will also advance crucial campaign planning tools. Brands increasingly seek performance-driven editorial. Linkby meets this demand at scale.
The funding positions Linkby for aggressive growth. The company aims to fortify its leadership. It operates in the evolving performance PR sector. This niche bridges traditional public relations with direct response marketing. It delivers measurable outcomes. Linkby’s model offers a new paradigm. It transforms how brands acquire customers. It redefines how publishers monetize content.
Linkby functions as a global platform. It connects advertisers with premium publishers. Over 600 publishers currently use the system. These include major media entities. The platform enables content-driven campaigns. Results are tangible and transparent. Brands pay based on engagement. Cost-per-click (CPC) and cost-per-mille (CPM) models are available. This ensures accountability. It provides clear return on investment.
Traditional media buying often lacks transparency. Branded content can be costly. Its performance is often hard to quantify. Affiliate programs are performance-driven. But they sometimes lack editorial credibility. Linkby occupies a unique space. It offers the trust of editorial placements. It combines this with the measurability of performance marketing. This hybrid model resonates with modern brands. They demand efficiency. They seek accountability.
Thousands of brands already leverage Linkby. Over 3,800 consumer brands are clients. These include major names. Charlotte Tilbury, Beyond Meat, Skechers, and Lululemon are among them. Free People, Skyscanner, and T-Mobile also utilize the platform. These brands report stronger returns. Their results often surpass traditional paid media. Publishers gain new revenue streams. These streams are performance-based.
The investment bolsters Linkby’s product development. New features are on the roadmap. These include tools for identifying ideal publisher partners. They will streamline campaign setup. Advertisers can allocate budgets based on specific outcomes. Goals like conversions, awareness, or traffic are primary targets. This enhances strategic planning. It optimizes campaign execution.
A major focus for Linkby is Generative Engine Optimization (GEO). This emerging field involves optimizing content for large language models (LLMs). LLMs, like ChatGPT, increasingly favor premium publishers. They prioritize authoritative sources. Brands must ensure discoverability within this new landscape. Diversifying marketing spend becomes crucial. Linkby aims to lead this charge. It provides the pathway to trusted editorial. This strategy enhances brand visibility in future search environments.
Linkby’s vision extends beyond current digital marketing. It anticipates the next era of search. Content quality and publisher authority will dominate. Linkby provides the bridge. It connects brands to these vital channels. This proactive approach ensures relevance. It secures a competitive edge. The platform empowers brands to navigate complex digital shifts.
The company operates globally. Teams are established in the U.S., U.K., and Australia. This international presence supports its extensive client base. It facilitates diverse publisher partnerships. The global reach underscores Linkby’s ambition. It highlights its comprehensive market penetration strategy.
Linkby’s founding team brings deep industry expertise. Chris Wirasinha, CEO, co-founded Pedestrian.tv. This Australian digital media brand saw a successful acquisition. Andrew Chak and Adrian Fagerlund are also co-founders. Their combined experience spans media, product development, and commerce. This diverse background built a robust platform. It empowers advertisers. It scales through quality editorial.
Linkby is poised for significant expansion. The new funding fuels its strategic initiatives. It will accelerate U.S. go-to-market teams. It will advance platform capabilities. The company is transforming performance PR. It is shaping the future of brand discovery. Its model offers a powerful alternative. It provides measurable results for marketing investment. It secures a vital place for brands in the evolving digital ecosystem. This is the new frontier of media.