Bilt's $250 Million Infusion Propels $10.75 Billion Valuation, Reshaping Housing Loyalty

July 14, 2025, 3:38 pm
Bilt Rewards
Bilt Rewards
FinTechLoyaltyPaymentsRealEstateTechSaaS
Location: United States
Employees: 11-50
Founded date: 2021
Total raised: $810M
General Catalyst
General Catalyst
PlatformFinTechHealthTechDataSoftwareTechnologyServiceSecurityBusinessIT
Location: United States, Massachusetts, Cambridge
Employees: 51-200
Founded date: 2000
United Wholesale Mortgage
United Wholesale Mortgage
BrokerBusinessIndustryInformationMortgagePageServiceTechnologyToolsTraining
Location: United States, Michigan, Pontiac
Employees: 5001-10000
Founded date: 1986
GID
GID
Employees: 501-1000
Founded date: 1960
Bilt, the innovative loyalty platform, clinched $250 million in new funding. Its valuation now stands at a staggering $10.75 billion. This investment fuels aggressive expansion. Bilt targets the vast condo and HOA markets. It enters student housing nationwide. The company revolutionizes mortgage rewards. Bilt Card 2.0, with new features, launches soon. This platform transforms housing payments. It connects residents to local merchants. It strengthens neighborhood economies. Bilt anticipates crossing $1 billion in revenue. The company processes over $100 billion in housing spend annually. This solidifies its market dominance.

Bilt, a pioneering financial technology company, just secured a massive investment. The firm raised $250 million. This significant capital injection lifts Bilt’s valuation to an impressive $10.75 billion. This places Bilt firmly among elite unicorns. Top investors led the funding round. General Catalyst and GID took prominent roles. United Wholesale Mortgage also provided substantial investment. Its $100 million contribution marks a strategic partnership. This funding round fuels Bilt’s aggressive expansion.

Bilt is more than a payment platform. It is a comprehensive loyalty ecosystem. It connects where people live with their neighborhoods. The platform transforms housing expenses into valuable rewards. Renters, homeowners, and students now earn points. These points can be used for travel, fitness, or future home down payments. Bilt's unique model rewards users for their largest monthly expense. It also drives engagement with local businesses. This strengthens community economies.

The company is experiencing rapid growth. Bilt expects to cross $1 billion in revenue. This milestone is projected by the first quarter of 2026. The platform will process over $100 billion annually in housing spend. This achievement is expected by the end of this year. Bilt also drives over $10 billion annually to neighborhood merchants. Its network is vast. Bilt partners with 70% of the nation’s top 100 property managers. This alliance represents over 4.5 million homes nationwide.

This new funding accelerates Bilt’s reach across the entire housing ecosystem. Significant expansion is underway. Bilt is moving beyond traditional apartment rentals. The company targets the vast condo and HOA markets. Recent partnerships include Douglas Elliman and Century Management. Homeowners now earn rewards on HOA fees. They also access exclusive neighborhood benefits. This marks a new era for homeownership loyalty.

Student housing is another key expansion area. Bilt launched with Blackstone’s American Campus Communities. This brings the platform to students nationwide. Students earn rewards on housing payments. They discover local businesses around campus. This integrates financial rewards with student life. It enhances their campus experience.

Mortgage expansion represents a critical new frontier. Bilt announced direct partnerships with mortgage servicers. This initiative will revolutionize the mortgage experience. It covers origination, servicing, and ongoing loyalty. The United Wholesale Mortgage investment underpins this strategy. More details on this partnership will emerge soon. Bilt aims to make every aspect of homeownership more rewarding.

The Bilt Card program is also evolving. Bilt Card 2.0 is under development. It incorporates extensive member feedback. Cardless, a platform known for innovative financial products, is a key partner. Cardless recently launched the American Express Coinbase card. This collaboration promises cutting-edge features.

Bilt Card 2.0 will launch in February 2026. Current cardholders will transition seamlessly. They will move from Wells Fargo to the new platform. The new lineup offers diverse options. It includes a no-fee card. Premium cards will feature $95 and $495 annual fees. These choices cater to Bilt's varied member base.

The new cards promise enhanced rewards. Users will earn points on both rent and mortgage payments. This expands the value proposition significantly. Details about the new issuing partner will be revealed later this year. Information on the broader card value proposition and transition process is also forthcoming. This upgrade solidifies Bilt’s position as a leader in rewards programs.

Bilt's platform extends beyond a card business. It is a full loyalty ecosystem. Partnerships with property managers and local merchants drive this expansion. Over 85% of members use Bilt’s platform without the Bilt Card. This highlights the ecosystem's comprehensive nature. Bilt processes housing transactions via various methods. These include ACH, debit cards, and credit cards.

The platform funnels business to local merchants. Its marketplace connects residents with neighborhood services. It provides value-added services to property managers. It also supports merchants. Members are rewarded for major expenses. They also earn on everyday neighborhood spending. Bilt creates a powerful network. It benefits residents, merchants, and property managers alike.

Bilt champions local economies. Its AI-based neighborhood concierge service personalizes recommendations. It introduces residents to local merchants. This strengthens community ties. It enhances the member experience. Bilt's vision is clear. It transforms how people interact with their homes and neighborhoods. It makes every interaction rewarding.

This substantial funding underscores investor confidence. It validates Bilt's innovative approach. The company is poised for continued growth. Bilt is setting new standards in financial technology. It redefines loyalty in the housing sector. Its impact resonates across communities. Bilt is truly a disruptor. The future of housing loyalty looks bright.