AI Disrupts Market Research: GetWhy Secures Major Funding, Targets U.S. Market
July 13, 2025, 3:40 pm
The Coca-Cola Company
Location: United States, Georgia, Atlanta
Employees: 10001+
Founded date: 1886
Total raised: $200K
The HEINEKEN Company
Location: Netherlands, North Holland, Amsterdam
Employees: 10001+
Founded date: 1864
Danish innovator GetWhy, a leader in AI, secured a significant $20 million Series A funding boost. This investment fuels its innovative generative AI platform. It revolutionizes market research and consumer insights. Legacy methods are inefficient. GetWhy delivers rapid, video-based qualitative insights. Global giants like Coca-Cola, Adidas, and eBay leverage its speed. A strategic U.S. office opens in 2025. This strengthens its foothold in the world's largest market. GetWhy targets the booming $140 billion AI-driven insights industry. The company sets a new standard for enterprise understanding.
Traditional market research faces systemic flaws. It is notoriously slow. Projects often drag on for weeks, sometimes months. This delay severely hinders agile business decision-making. It is also inherently expensive. Legacy methods demand extensive human resources. They rely on manual data processes. Furthermore, traditional research often disconnects from modern enterprise needs. Insights become outdated rapidly. Companies struggle to truly understand dynamic customer behaviors. This creates a critical gap for global brands. GetWhy steps into this void. It offers a unique opportunity. It fundamentally transforms the entire insights industry.
GetWhy launched its revolutionary AI platform in 2022. The company has since experienced explosive growth. Its proprietary technology quickly gained traction. It partners with numerous leading global business-to-consumer companies. Its client roster now includes industry giants. Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay, and Unilever rely on GetWhy. These major brands recognize the urgent need for deeper, faster consumer insights.
The GetWhy platform operates at the critical intersection of AI and market research. It employs sophisticated proprietary AI models. These models empower rapid execution of qualitative studies. Consumer brands benefit from unprecedented speed and accuracy. The system focuses on analyzing video-based interviews. This rich data source provides nuanced understanding. Deep insights emerge rapidly. Complex consumer sentiments are uncovered in hours, not weeks.
The market for AI-driven consumer insights shows immense untapped potential. Industry assessments place its current value at an astounding $140 billion. This segment is not just growing; it is exploding. GetWhy aims to become the global enterprise standard within this booming sector. It is leading the fundamental transformation of this vital industry.
GetWhy's cutting-edge technology fundamentally reshapes how global brands operate. It changes how both B2C and B2B entities interact with their audience. It fosters a new level of consumer understanding. GetWhy's advanced solutions deliver tangible, measurable results. Its impressive track record spans customers of all sizes. Enterprise clients, especially, realize significant value and competitive advantages.
The company has spent a decade pioneering its innovative approach. It meticulously combines Agentic AI capabilities with the essential nuances of human empathy. This unique blend shapes the future of enterprise decision-making. It ensures companies can truly feel and understand their customers again. AI is not designed to replace jobs. Instead, it removes long-standing limitations. This empowers customers to operate with unmatched speed and agility.
Businesses now produce detailed video interviews faster than traditional surveys. They can run multiple, complex studies simultaneously. This spans diverse geographic markets. This efficiency ensures real customer voices drive every single decision. It injects authenticity and relevance into strategic planning. This represents a monumental shift for the entire industry. It is not mere incremental change. It is an industry-wide transformation. GetWhy is just beginning to realize its profound impact.
eBay offers a compelling case study of GetWhy's transformative power. The platform enables rapid gathering of crucial consumer feedback. Actionable insights follow with unparalleled speed. Critical watch-outs and potential red flags are identified within just 48 hours. The ability to bring the authentic consumer voice directly into a meeting room takes less than three days. Such responsiveness was previously deemed impossible with traditional methods. This new speed dramatically enhances product development cycles. It sharpens marketing strategies. It boosts overall business responsiveness.
GetWhy's strategic growth plan includes a significant U.S. expansion. The company will establish a physical U.S. office in 2025. This critical move strengthens its already robust foothold in the world's largest consumer market. The U.S. holds immense strategic importance for GetWhy. A substantial 60% of GetWhy’s total revenue already originates from the U.S. market.
Establishing a direct U.S. presence is crucial for continued growth. It is a natural and necessary progression. It brings GetWhy closer to its existing base of American customers. It also facilitates stronger connections with potential new enterprise clients across the nation. This strategic proximity solidifies GetWhy's position as a market leader. It allows the company to more effectively drive the industry forward.
The future of consumer understanding belongs unequivocally to AI. GetWhy stands at the very forefront of this revolution. Its innovative platform delivers unmatched speed, unparalleled depth, and critical relevance. It empowers global brands to navigate increasingly complex consumer landscapes. This new infusion of capital ensures GetWhy's continued leadership. It accelerates the fundamental disruption of the market research sector.
GetWhy's vision extends far beyond simple data collection. It aims for a deeper, more empathetic connection between brands and consumers. Enterprises can truly feel and understand their customers' evolving needs and desires. This is the profound promise of AI-fueled insights. The market research landscape is not just evolving; it is forever changed. GetWhy leads this charge. Its impact resonates globally. The entire industry is watching closely.
Traditional market research faces systemic flaws. It is notoriously slow. Projects often drag on for weeks, sometimes months. This delay severely hinders agile business decision-making. It is also inherently expensive. Legacy methods demand extensive human resources. They rely on manual data processes. Furthermore, traditional research often disconnects from modern enterprise needs. Insights become outdated rapidly. Companies struggle to truly understand dynamic customer behaviors. This creates a critical gap for global brands. GetWhy steps into this void. It offers a unique opportunity. It fundamentally transforms the entire insights industry.
GetWhy launched its revolutionary AI platform in 2022. The company has since experienced explosive growth. Its proprietary technology quickly gained traction. It partners with numerous leading global business-to-consumer companies. Its client roster now includes industry giants. Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay, and Unilever rely on GetWhy. These major brands recognize the urgent need for deeper, faster consumer insights.
The GetWhy platform operates at the critical intersection of AI and market research. It employs sophisticated proprietary AI models. These models empower rapid execution of qualitative studies. Consumer brands benefit from unprecedented speed and accuracy. The system focuses on analyzing video-based interviews. This rich data source provides nuanced understanding. Deep insights emerge rapidly. Complex consumer sentiments are uncovered in hours, not weeks.
The market for AI-driven consumer insights shows immense untapped potential. Industry assessments place its current value at an astounding $140 billion. This segment is not just growing; it is exploding. GetWhy aims to become the global enterprise standard within this booming sector. It is leading the fundamental transformation of this vital industry.
GetWhy's cutting-edge technology fundamentally reshapes how global brands operate. It changes how both B2C and B2B entities interact with their audience. It fosters a new level of consumer understanding. GetWhy's advanced solutions deliver tangible, measurable results. Its impressive track record spans customers of all sizes. Enterprise clients, especially, realize significant value and competitive advantages.
The company has spent a decade pioneering its innovative approach. It meticulously combines Agentic AI capabilities with the essential nuances of human empathy. This unique blend shapes the future of enterprise decision-making. It ensures companies can truly feel and understand their customers again. AI is not designed to replace jobs. Instead, it removes long-standing limitations. This empowers customers to operate with unmatched speed and agility.
Businesses now produce detailed video interviews faster than traditional surveys. They can run multiple, complex studies simultaneously. This spans diverse geographic markets. This efficiency ensures real customer voices drive every single decision. It injects authenticity and relevance into strategic planning. This represents a monumental shift for the entire industry. It is not mere incremental change. It is an industry-wide transformation. GetWhy is just beginning to realize its profound impact.
eBay offers a compelling case study of GetWhy's transformative power. The platform enables rapid gathering of crucial consumer feedback. Actionable insights follow with unparalleled speed. Critical watch-outs and potential red flags are identified within just 48 hours. The ability to bring the authentic consumer voice directly into a meeting room takes less than three days. Such responsiveness was previously deemed impossible with traditional methods. This new speed dramatically enhances product development cycles. It sharpens marketing strategies. It boosts overall business responsiveness.
GetWhy's strategic growth plan includes a significant U.S. expansion. The company will establish a physical U.S. office in 2025. This critical move strengthens its already robust foothold in the world's largest consumer market. The U.S. holds immense strategic importance for GetWhy. A substantial 60% of GetWhy’s total revenue already originates from the U.S. market.
Establishing a direct U.S. presence is crucial for continued growth. It is a natural and necessary progression. It brings GetWhy closer to its existing base of American customers. It also facilitates stronger connections with potential new enterprise clients across the nation. This strategic proximity solidifies GetWhy's position as a market leader. It allows the company to more effectively drive the industry forward.
The future of consumer understanding belongs unequivocally to AI. GetWhy stands at the very forefront of this revolution. Its innovative platform delivers unmatched speed, unparalleled depth, and critical relevance. It empowers global brands to navigate increasingly complex consumer landscapes. This new infusion of capital ensures GetWhy's continued leadership. It accelerates the fundamental disruption of the market research sector.
GetWhy's vision extends far beyond simple data collection. It aims for a deeper, more empathetic connection between brands and consumers. Enterprises can truly feel and understand their customers' evolving needs and desires. This is the profound promise of AI-fueled insights. The market research landscape is not just evolving; it is forever changed. GetWhy leads this charge. Its impact resonates globally. The entire industry is watching closely.