RoofMarketplace Secures $7M Series A Funding, Revolutionizes Claims
July 11, 2025, 3:36 pm
Location: United States, Minnesota, Eden Prairie
Employees: 1001-5000
Founded date: 2012
Total raised: $872M
RoofMarketplace, a Madison, WI innovator, secured $7 million in Series A funding. Wingra Capital led the investment. This capital fuels aggressive product development and team expansion. The platform revolutionizes roofing claims. It offers unprecedented transparency and efficiency for carriers, homeowners, and contractors. New leadership, including CEO Scott Holewinski, CTO Brian Beermann, and VP Marketing Lauren Reid, drives this growth. The firm addresses critical property insurance sector challenges. It streamlines repairs. It cuts costs for all stakeholders. This funding propels market transformation. It promises confident outcomes for property owners nationwide.
The roofing claims industry faces immense pressure. Labor shortages persist. Material costs climb. Severe weather events increase. These factors complicate property repairs. They inflate loss adjustment expenses (LAE). LAE reached $149 billion in unpaid reserves by mid-2024. This figure, reported by the NAIC, highlights an urgent need for change. RoofMarketplace provides a vital solution.
The company's platform simplifies a complex process. It introduces real market pricing for carriers. This accuracy reduces financial uncertainty. It shortens the claims cycle time. Faster resolution benefits everyone. Claims accuracy also improves significantly. Carriers gain confidence. They close cases efficiently. The system mitigates risk for insurers. It ensures better financial oversight. This boosts carrier profitability.
Homeowners experience a stressful time during roof damage. RoofMarketplace restores their control. It brings transparency to the repair process. Policyholders understand each step. They see clear pricing. This clarity builds trust. It removes much of the disruption. The platform ensures a smooth repair or replacement. It turns a chaotic event into a manageable one. Homeowners feel supported throughout. Their property returns to normal faster.
Contractors also benefit significantly. The platform delivers new opportunities. It provides qualified leads. These are not just any leads; they are pre-qualified jobs. Contractors receive the support needed to complete work successfully. They gain access to a streamlined workflow. This efficiency boosts their capacity. It ensures timely payments. It fosters stronger relationships between contractors and the insurance ecosystem. They become an integral part of a solution, not just a service provider.
RoofMarketplace’s $7 million Series A funding powers its next phase. Product development is a key focus. The company will expand its platform. It plans to incorporate additional claim types. This diversification broadens its market reach. Enhancing partnerships within the insurance ecosystem is another priority. These collaborations strengthen the platform’s integration. They deepen its utility. This solidifies RoofMarketplace’s market position.
Team expansion also features prominently. RoofMarketplace grows its talent base. Key leadership additions bolster this effort. Scott Holewinski now serves as Chief Executive Officer. He brings extensive experience. Holewinski previously founded Tetra Defense. That cybersecurity firm was acquired by Arctic Wolf. He also co-founded Gillware Data Services. StorageCraft later acquired Gillware. His two decades in technology and risk management provide strategic depth. He guides the company’s vision.
Brian Beermann joins as Chief Technology Officer. He possesses over two decades of engineering and SaaS leadership. Beermann previously guided growth at UW Credit Union. He also led teams at Digioh. His expertise centers on secure, scalable systems. This background is critical for platform robust growth. It ensures reliability. He will oversee technical innovation.
Lauren Reid assumes the role of Vice President of Marketing & Communications. She brings deep insurance ecosystem knowledge. Her tenure at Tetra Defense and Arctic Wolf is notable. There, she managed channel marketing programs. These programs supported over 30 national insurance carriers and brokers. Her insights are invaluable for market penetration. They will drive brand recognition. She connects the company to its audience.
This leadership team provides a formidable foundation. Their combined experience spans technology, risk management, and the insurance industry. They are poised to accelerate RoofMarketplace’s mission. The firm targets substantial market impact. Its innovative model directly addresses industry pain points. It promises to redefine how roofing claims are managed.
The property insurance market is ripe for digital transformation. Traditional processes often involve inefficiencies. They lack transparency. RoofMarketplace’s approach is a game-changer. It leverages technology to bridge gaps. It connects stakeholders. It optimizes outcomes for all involved parties. This model sets a new industry standard. It ensures faster, fairer resolutions.
The company’s growth signifies a broader trend. Insurtech firms are disrupting established norms. They offer data-driven solutions. They enhance customer experience. RoofMarketplace stands at the forefront of this evolution. Its focus on roofing claims is strategic. Roofing constitutes a significant portion of property claims. Streamlining this area creates massive value. It improves the entire claim lifecycle.
Looking ahead, RoofMarketplace aims for long-term scalability. The $7 million investment is merely the start. It enables sustained innovation. It supports broader market adoption. The company is not just improving a process. It is building a resilient, transparent ecosystem. This ensures confidence in a volatile market. It secures trust across the board. The future of property claims looks different. It looks more efficient. It looks more transparent. It looks like RoofMarketplace. The company drives crucial change. It builds better outcomes.
The roofing claims industry faces immense pressure. Labor shortages persist. Material costs climb. Severe weather events increase. These factors complicate property repairs. They inflate loss adjustment expenses (LAE). LAE reached $149 billion in unpaid reserves by mid-2024. This figure, reported by the NAIC, highlights an urgent need for change. RoofMarketplace provides a vital solution.
The company's platform simplifies a complex process. It introduces real market pricing for carriers. This accuracy reduces financial uncertainty. It shortens the claims cycle time. Faster resolution benefits everyone. Claims accuracy also improves significantly. Carriers gain confidence. They close cases efficiently. The system mitigates risk for insurers. It ensures better financial oversight. This boosts carrier profitability.
Homeowners experience a stressful time during roof damage. RoofMarketplace restores their control. It brings transparency to the repair process. Policyholders understand each step. They see clear pricing. This clarity builds trust. It removes much of the disruption. The platform ensures a smooth repair or replacement. It turns a chaotic event into a manageable one. Homeowners feel supported throughout. Their property returns to normal faster.
Contractors also benefit significantly. The platform delivers new opportunities. It provides qualified leads. These are not just any leads; they are pre-qualified jobs. Contractors receive the support needed to complete work successfully. They gain access to a streamlined workflow. This efficiency boosts their capacity. It ensures timely payments. It fosters stronger relationships between contractors and the insurance ecosystem. They become an integral part of a solution, not just a service provider.
RoofMarketplace’s $7 million Series A funding powers its next phase. Product development is a key focus. The company will expand its platform. It plans to incorporate additional claim types. This diversification broadens its market reach. Enhancing partnerships within the insurance ecosystem is another priority. These collaborations strengthen the platform’s integration. They deepen its utility. This solidifies RoofMarketplace’s market position.
Team expansion also features prominently. RoofMarketplace grows its talent base. Key leadership additions bolster this effort. Scott Holewinski now serves as Chief Executive Officer. He brings extensive experience. Holewinski previously founded Tetra Defense. That cybersecurity firm was acquired by Arctic Wolf. He also co-founded Gillware Data Services. StorageCraft later acquired Gillware. His two decades in technology and risk management provide strategic depth. He guides the company’s vision.
Brian Beermann joins as Chief Technology Officer. He possesses over two decades of engineering and SaaS leadership. Beermann previously guided growth at UW Credit Union. He also led teams at Digioh. His expertise centers on secure, scalable systems. This background is critical for platform robust growth. It ensures reliability. He will oversee technical innovation.
Lauren Reid assumes the role of Vice President of Marketing & Communications. She brings deep insurance ecosystem knowledge. Her tenure at Tetra Defense and Arctic Wolf is notable. There, she managed channel marketing programs. These programs supported over 30 national insurance carriers and brokers. Her insights are invaluable for market penetration. They will drive brand recognition. She connects the company to its audience.
This leadership team provides a formidable foundation. Their combined experience spans technology, risk management, and the insurance industry. They are poised to accelerate RoofMarketplace’s mission. The firm targets substantial market impact. Its innovative model directly addresses industry pain points. It promises to redefine how roofing claims are managed.
The property insurance market is ripe for digital transformation. Traditional processes often involve inefficiencies. They lack transparency. RoofMarketplace’s approach is a game-changer. It leverages technology to bridge gaps. It connects stakeholders. It optimizes outcomes for all involved parties. This model sets a new industry standard. It ensures faster, fairer resolutions.
The company’s growth signifies a broader trend. Insurtech firms are disrupting established norms. They offer data-driven solutions. They enhance customer experience. RoofMarketplace stands at the forefront of this evolution. Its focus on roofing claims is strategic. Roofing constitutes a significant portion of property claims. Streamlining this area creates massive value. It improves the entire claim lifecycle.
Looking ahead, RoofMarketplace aims for long-term scalability. The $7 million investment is merely the start. It enables sustained innovation. It supports broader market adoption. The company is not just improving a process. It is building a resilient, transparent ecosystem. This ensures confidence in a volatile market. It secures trust across the board. The future of property claims looks different. It looks more efficient. It looks more transparent. It looks like RoofMarketplace. The company drives crucial change. It builds better outcomes.