Fantasy Life Secures $7 Million Seed Round, Igniting Fantasy Sports Evolution

July 10, 2025, 9:36 pm
FantasyLife
FantasyLife
ContentFantasySportsGamingMediaSportsTech
Location: USA
Employees: 11-50
Founded date: 2020
Total raised: $9M
RedBird Capital Partners
ServiceSportsSalesDataAdTechEntertainmentTechnologyEnergyTechCloudFirm
Eberg Capital
Eberg Capital
SportsInvestmentCryptoPlatformProductFinTechGamingTechnologyBuildingEstate
Employees: 1-10
Fantasy Life landed $7M in seed funding, spearheaded by LRMR Ventures (LeBron James) and SC Holdings. This capital powers a new mobile-first platform and the acquisition of Guillotine Leagues, a high-stakes survival format. Founder Matthew Berry's vision transforms fantasy sports. The company boasts significant revenue growth and an impressive investor list, including sports and entertainment giants. New tech and content promise an enhanced user experience, aiming for industry leadership.

Fantasy Life, a leading entity in fantasy sports, has finalized a monumental $7 million seed funding round. This significant capital injection propels the company into a new era of growth. The investment signals strong confidence in its innovative approach. This strategic funding round was co-led by two influential entities. LRMR Ventures, guided by LeBron James and Maverick Carter, took a primary role. SC Holdings, under the leadership of Jason Stein, also co-led the round. This powerful alliance underscores Fantasy Life’s market potential.

The investor roster boasts an impressive array of figures. Eberg Capital joined the round. Roger Ehrenberg, a co-owner of the Miami Marlins, founded this private equity firm. Bolt Ventures also contributed. This family office is overseen by David Blitzer, a co-founder of Harris Blitzer Sports & Entertainment. Blitzer holds stakes in major sports leagues globally. Gerry Cardinale, founder of RedBird Capital, provided crucial support. Jeff Shell, a partner at RedBird Capital, also invested. Chad Hurley, a co-founder of YouTube, brought his tech vision. Wasserman Ventures, a global sports and entertainment investment arm, participated. Tony Khan, a prominent sports team owner across multiple leagues, also committed funds. SUM Ventures, which includes NFL star George Kittle, invested. EGOT winner John Legend added his name to the list. Former NFL wide receiver Larry Fitzgerald Jr. showed his support. Donald Mustard, co-creator of Fortnite, also joined the prestigious group. This diverse coalition of investors spans sports, technology, and entertainment. Their collective backing validates Fantasy Life’s broad appeal and transformative potential.

Existing investors also maintained their commitment. NFL stars Josh Allen and Joe Burrow remain key supporters. Ja’Marr Chase and Austin Ekeler reinforce this continued confidence. This sustained investment highlights Fantasy Life’s established traction. The company has demonstrated explosive growth. Revenue soared 737% since its 2022 launch. A substantial 230% jump occurred from 2024 to the first half of 2025. This financial performance signals a robust business model. It confirms strong market demand for its offerings.

Fantasy Life operates at the intersection of media and technology. It delivers unparalleled insights into fantasy sports and gaming. Matthew Berry, a renowned fantasy football personality, founded the company. He appears on NBC Sports and hosts popular podcasts. Berry's deep industry expertise guides the platform's vision. Fantasy Life serves millions of fans. It offers premium content and sophisticated tools. The company stands as the official tools partner for NBC Sports. Its core mission is empowering fantasy players. It helps them win, enjoy the game, and enhance their experience.

The newly acquired funding fuels strategic expansion. It drives the creation of an advanced fantasy ecosystem. This includes significant technology improvements. Expanded tools will offer more robust functionalities. New content offerings will diversify user engagement. A mobile-first experience is central to this strategy. This ensures broad accessibility and seamless interaction. The investment reinforces Fantasy Life’s position. It marks the beginning of a transformative phase. This phase promises substantial growth and innovation across the fantasy sports landscape.

A key component of this new ecosystem is Guillotine Leagues. This high-stakes, week-to-week survival format has been revamped. It presents a next-generation experience. The game challenges players to avoid elimination. One team drops each week. The new version elevates this intense format. It sets a new standard for player engagement. Its unique rules differentiate it in the crowded fantasy space. This bold concept targets players craving heightened competition.

Technological upgrades are extensive. A fully redesigned mobile app is now available. The web experience also received a complete overhaul. Both platforms are faster and more scalable. They are engineered for deeper user engagement. The new Guillotine League app launched on iOS. An Android version is planned for later this summer. This mobile-centric approach addresses modern user preferences. It ensures accessibility from any device. Integrated Fantasy Life content and premium tools offer a personalized user journey.

Fantasy Life boasts strategic partnerships beyond NBC Sports. Collaborations with LG enhance visibility. Agreements with SiriusXM expand audio reach. Roku and Fubo integrations broaden content delivery. Partnerships with iHeart and a360 further extend the company’s footprint. These alliances reinforce Fantasy Life’s market presence. They expand its ability to reach diverse audiences. They solidify its role as a comprehensive fantasy sports hub.

The fantasy sports market continues to evolve rapidly. Fantasy Life's move signals a commitment to lead this evolution. The company aims to set new industry benchmarks. Its player-first approach prioritizes user experience. Bold, innovative games, like Guillotine Leagues, will drive deeper engagement. The substantial funding empowers aggressive expansion plans. It promises to transform how fans interact with fantasy sports. The entire ecosystem will benefit from enhanced technology and content. Fan enjoyment and success are paramount.

Fantasy Life is poised for significant impact. Strategic investments fuel its ambitious vision. Cutting-edge technology defines its operational strategy. An unparalleled user experience remains the ultimate goal. The future of fantasy sports looks promising. Fantasy Life is clearly leading the charge.