The Rise of AI in Gaming and Anime: A Double-Edged Sword

July 3, 2025, 4:26 am
The Verge
The Verge
ContentCultureFutureInformationLifeMediaNewsProductScienceTechnology
Location: United States, New York
Employees: 51-200
Founded date: 2011
Total raised: $400K
In the world of entertainment, the line between human creativity and artificial intelligence is becoming increasingly blurred. Recent incidents involving 11 bit Studios and Crunchyroll have thrust this issue into the spotlight. Both companies faced backlash for using AI in ways that raised eyebrows and questions about quality and ethics.

11 bit Studios, known for its critically acclaimed titles like *Frostpunk* and *This War of Mine*, recently admitted to using AI for translations and text generation in its latest game, *The Alters*. This revelation came after players discovered AI-generated prompts embedded in the game’s dialogue. A simple oversight—a copy-paste error—exposed the studio's reliance on AI, igniting a firestorm of criticism from fans. The studio justified its decision by citing tight deadlines and promised to improve communication with its audience.

Meanwhile, Crunchyroll, the largest anime streaming platform, found itself in hot water when a prompt from ChatGPT appeared in the subtitles of the anime *Necronomico and the Cosmic Horror Show*. This slip confirmed long-held suspicions among fans that the platform was using automated translations without adequate human oversight. The incident mirrored the issues faced by 11 bit Studios, highlighting a troubling trend in the industry.

Both cases reveal a growing reliance on AI in creative fields. The pressure to deliver content quickly often leads companies to cut corners. In the case of 11 bit Studios, the use of AI was not disclosed on the game’s Steam page, raising concerns about transparency. Similarly, Crunchyroll's subtitle errors have prompted fans to question the quality of translations, especially when cultural nuances are at stake.

The use of AI in gaming and anime is not entirely new. Many studios have already integrated AI into their workflows, streamlining processes and reducing costs. According to the MIT Technology Review, 87% of game studios have adopted AI in some capacity. This trend is not limited to indie developers; even major players in the industry are exploring AI's potential to enhance productivity.

However, the ethical implications of this technology cannot be ignored. Critics argue that relying on AI for creative tasks undermines the artistry and craftsmanship that define these mediums. The nuances of language, emotion, and cultural context are often lost when machines take the reins. Fans of anime and gaming expect a certain level of quality and authenticity, which automated processes may fail to deliver.

The backlash against 11 bit Studios and Crunchyroll serves as a wake-up call. It underscores the need for transparency and accountability in the use of AI. Companies must communicate openly about their reliance on technology and ensure that it does not compromise the quality of their products. Fans are not just consumers; they are part of a community that values creativity and artistry.

In the case of Crunchyroll, the president has acknowledged the potential benefits of AI in speeding up the subtitle creation process. However, the community of fans and professional translators has raised valid concerns. The art of translation goes beyond mere words; it involves capturing the essence of a story and its characters. AI may struggle to replicate this human touch, leading to generic and uninspired translations.

As the industry continues to evolve, finding a balance between efficiency and quality will be crucial. Companies must invest in human talent alongside AI technology. While AI can handle repetitive tasks, the creative spark must come from human beings. The best results often arise from collaboration between humans and machines, where each complements the other’s strengths.

The incidents involving 11 bit Studios and Crunchyroll highlight a broader conversation about the future of creativity in the digital age. As AI becomes more integrated into our lives, the challenge will be to harness its potential without sacrificing the artistry that makes gaming and anime special. The industry must tread carefully, ensuring that technology enhances rather than detracts from the creative process.

In conclusion, the rise of AI in gaming and anime presents both opportunities and challenges. The recent controversies serve as a reminder that while technology can streamline processes, it should never replace the human touch. As fans, we must advocate for quality and transparency, ensuring that our beloved mediums continue to thrive in an increasingly automated world. The future of entertainment lies in collaboration, where AI and human creativity can coexist harmoniously, creating experiences that resonate deeply with audiences.