The Digital Retail Revolution: Selbetti's Strategic Acquisition of Eiprice
July 2, 2025, 4:18 am
In the fast-paced world of digital retail, companies must adapt or risk being left behind. Selbetti Tecnologia, a Brazilian leader in integrated digital transformation solutions, has taken a bold step forward by acquiring Eiprice, a startup specializing in competitive intelligence for e-commerce. This move is not just a business transaction; it’s a strategic play to enhance Selbetti’s footprint in the digital marketplace.
Founded in 2019, Eiprice has carved a niche in the e-commerce landscape. Its platform leverages artificial intelligence to provide real-time insights into pricing, promotions, and product availability across major marketplaces like Amazon and Mercado Livre. This acquisition allows Selbetti to bolster its Retail Experience division, integrating Eiprice’s innovative tools into its existing offerings.
The financial details of the acquisition remain undisclosed, but the implications are significant. Eiprice’s technology enables automated classification of products, enriched data, and comprehensive analysis of variables such as shipping costs and payment options. This level of detail is crucial for retailers looking to stay competitive in a crowded market.
Selbetti’s CEO, Junior Selbach, emphasizes the importance of this integration. By merging Eiprice’s capabilities with its own, Selbetti aims to create a seamless connection between physical and digital retail environments. This synergy is expected to enhance sales performance, a critical factor as e-commerce continues to grow. Currently, online sales account for about 10% of the total retail market in Brazil, a figure that is projected to rise.
The Brazilian e-commerce market is on an upward trajectory. The Associação Brasileira de Comércio Eletrônico (ABComm) forecasts a staggering R$ 234.9 billion in transactions for 2025, with over 430 million orders expected. This growth presents a ripe opportunity for Selbetti, which aims to generate R$ 60 million in revenue from its Retail Experience unit within the next two years.
Eiprice is not the first acquisition for Selbetti this year. Earlier in 2025, the company integrated Unirede, a specialist in Zabbix-based solutions, and Euax, a consultancy focused on process management and digitalization. These acquisitions are part of a broader strategy that has seen Selbetti complete 43 transactions since 2014, positioning itself as a leader in the digital transformation space.
The Retail Experience division is also innovating with new products that harness the power of artificial intelligence. One notable example is the Digital Sommelier, an interactive kiosk designed to recommend wine labels based on consumer profiles. This technology has the potential to extend beyond the wine industry, offering insights applicable to various sectors.
Selbetti’s approach is comprehensive. With nearly five decades of experience, the company provides solutions across automation, security, digital customer service, and more. Its One-Stop-Tech model centralizes diverse technological services, enhancing efficiency for its clients. This holistic strategy is essential in a market where businesses are increasingly seeking integrated solutions.
The acquisition of Eiprice is a clear signal of Selbetti’s commitment to leading the digital retail revolution. As competition intensifies, companies must leverage technology to gain an edge. Eiprice’s tools will empower Selbetti’s clients to make informed decisions, optimize pricing strategies, and ultimately drive sales.
In a world where consumer preferences shift rapidly, having access to real-time data is invaluable. Eiprice’s platform not only tracks historical pricing but also provides customized reports, allowing retailers to adapt quickly to market changes. This agility is crucial in a landscape where a single misstep can lead to lost sales.
The integration of Eiprice into Selbetti’s portfolio also reflects a broader trend in the retail industry. As more businesses embrace digital transformation, the demand for advanced analytics and competitive intelligence will only grow. Companies that can harness these insights will be better positioned to thrive.
Moreover, the collaboration between Selbetti and Eiprice highlights the importance of innovation in retail. The Digital Sommelier is just one example of how technology can enhance the customer experience. As retailers look to differentiate themselves, innovative solutions will be key to attracting and retaining customers.
In conclusion, Selbetti’s acquisition of Eiprice is a strategic move that underscores the importance of digital transformation in retail. By integrating Eiprice’s advanced tools, Selbetti is not just expanding its capabilities; it is positioning itself as a leader in the evolving e-commerce landscape. As the digital retail revolution continues, companies that embrace innovation and leverage technology will emerge as the victors in this competitive arena. The future of retail is digital, and Selbetti is ready to lead the charge.
Founded in 2019, Eiprice has carved a niche in the e-commerce landscape. Its platform leverages artificial intelligence to provide real-time insights into pricing, promotions, and product availability across major marketplaces like Amazon and Mercado Livre. This acquisition allows Selbetti to bolster its Retail Experience division, integrating Eiprice’s innovative tools into its existing offerings.
The financial details of the acquisition remain undisclosed, but the implications are significant. Eiprice’s technology enables automated classification of products, enriched data, and comprehensive analysis of variables such as shipping costs and payment options. This level of detail is crucial for retailers looking to stay competitive in a crowded market.
Selbetti’s CEO, Junior Selbach, emphasizes the importance of this integration. By merging Eiprice’s capabilities with its own, Selbetti aims to create a seamless connection between physical and digital retail environments. This synergy is expected to enhance sales performance, a critical factor as e-commerce continues to grow. Currently, online sales account for about 10% of the total retail market in Brazil, a figure that is projected to rise.
The Brazilian e-commerce market is on an upward trajectory. The Associação Brasileira de Comércio Eletrônico (ABComm) forecasts a staggering R$ 234.9 billion in transactions for 2025, with over 430 million orders expected. This growth presents a ripe opportunity for Selbetti, which aims to generate R$ 60 million in revenue from its Retail Experience unit within the next two years.
Eiprice is not the first acquisition for Selbetti this year. Earlier in 2025, the company integrated Unirede, a specialist in Zabbix-based solutions, and Euax, a consultancy focused on process management and digitalization. These acquisitions are part of a broader strategy that has seen Selbetti complete 43 transactions since 2014, positioning itself as a leader in the digital transformation space.
The Retail Experience division is also innovating with new products that harness the power of artificial intelligence. One notable example is the Digital Sommelier, an interactive kiosk designed to recommend wine labels based on consumer profiles. This technology has the potential to extend beyond the wine industry, offering insights applicable to various sectors.
Selbetti’s approach is comprehensive. With nearly five decades of experience, the company provides solutions across automation, security, digital customer service, and more. Its One-Stop-Tech model centralizes diverse technological services, enhancing efficiency for its clients. This holistic strategy is essential in a market where businesses are increasingly seeking integrated solutions.
The acquisition of Eiprice is a clear signal of Selbetti’s commitment to leading the digital retail revolution. As competition intensifies, companies must leverage technology to gain an edge. Eiprice’s tools will empower Selbetti’s clients to make informed decisions, optimize pricing strategies, and ultimately drive sales.
In a world where consumer preferences shift rapidly, having access to real-time data is invaluable. Eiprice’s platform not only tracks historical pricing but also provides customized reports, allowing retailers to adapt quickly to market changes. This agility is crucial in a landscape where a single misstep can lead to lost sales.
The integration of Eiprice into Selbetti’s portfolio also reflects a broader trend in the retail industry. As more businesses embrace digital transformation, the demand for advanced analytics and competitive intelligence will only grow. Companies that can harness these insights will be better positioned to thrive.
Moreover, the collaboration between Selbetti and Eiprice highlights the importance of innovation in retail. The Digital Sommelier is just one example of how technology can enhance the customer experience. As retailers look to differentiate themselves, innovative solutions will be key to attracting and retaining customers.
In conclusion, Selbetti’s acquisition of Eiprice is a strategic move that underscores the importance of digital transformation in retail. By integrating Eiprice’s advanced tools, Selbetti is not just expanding its capabilities; it is positioning itself as a leader in the evolving e-commerce landscape. As the digital retail revolution continues, companies that embrace innovation and leverage technology will emerge as the victors in this competitive arena. The future of retail is digital, and Selbetti is ready to lead the charge.