Core Optimisation's Bold Leap: Acquiring ClearStory for Global Growth
July 1, 2025, 6:13 pm
Location: Philippines, Metro Manila, Pasig
Employees: 1001-5000
Founded date: 1966
Total raised: $140M
In a strategic move that echoes the ambitions of many modern businesses, Core Optimisation, an Irish digital marketing agency, has acquired ClearStory, an international public relations firm. This acquisition, announced on June 30, 2025, is not just a transaction; it’s a calculated step into the global arena. With a €500,000 investment aimed at expanding operations into North America and the United Arab Emirates, Core Optimisation is positioning itself as a formidable player in the digital marketing and PR landscape.
Founded in 2015 by Caroline Dunlea and David Brett, Core Optimisation has steadily built its reputation in the digital consultancy space. Initially focused on the UK market, the agency has now set its sights on broader horizons. The acquisition of ClearStory is a significant leap, allowing Core to integrate ClearStory’s expertise in tech, finance, defense, and hospitality PR into its offerings. This merger is more than just a business deal; it’s a fusion of capabilities designed to meet the evolving needs of clients in a rapidly changing digital world.
ClearStory, established in 2017 by James McCann, has carved out a niche in reputation management for emerging and scaling brands. With a diverse client portfolio that includes notable names like Techstars and the Asian Development Bank, ClearStory brings a wealth of experience to the table. This expertise will enhance Core Optimisation’s ability to deliver integrated marketing solutions that resonate across various sectors.
The digital marketing landscape is akin to a vast ocean, constantly shifting and evolving. Brands today need to navigate these waters with precision. As Dunlea notes, we are in the "AI era," where cohesive, data-driven narratives are paramount. Clients are no longer satisfied with piecemeal solutions; they demand comprehensive strategies that align with their overarching goals. By merging ClearStory’s strategic communications prowess with Core’s digital performance capabilities, the agency aims to create campaigns that not only engage but also drive substantial growth.
The acquisition is a response to the increasing complexity of the media landscape. Brands are faced with myriad channels and platforms, each requiring a tailored approach. ClearStory’s experience in international storytelling will complement Core’s digital marketing strategies, allowing for a more nuanced understanding of client needs. This synergy is expected to yield campaigns that are not only insightful but also impactful.
Core Optimisation’s client roster is impressive, boasting over 70 clients across various industries. This includes global brands like Waterwipes and Tirlán Country Life. The integration of ClearStory’s client base will further diversify Core’s offerings, enabling it to serve a broader spectrum of industries. This is not just about expanding the client list; it’s about enhancing the value delivered to existing clients through a more comprehensive service offering.
Financially, the acquisition comes at a time when ClearStory is navigating its own challenges. Recent reports indicate that ClearStory faced losses of €241,100 in 2023, a stark contrast to the €210,700 profit it recorded the previous year. This acquisition could provide the necessary support for ClearStory to stabilize and thrive under the umbrella of a larger, more established agency. Core Optimisation’s financial health, with a reported profit of €6,300 and shareholder funds of €1.02 million, suggests it has the resources to invest in growth and integration.
The planned €500,000 investment is not merely a figure; it represents Core Optimisation’s commitment to establishing a permanent presence in key emerging markets. This investment will facilitate the integration of digital PR into its 360° marketing solutions, allowing for a more cohesive approach to client needs. The goal is clear: to create deeper client relationships and deliver greater value through a unified service offering.
As the digital landscape continues to evolve, the demand for integrated marketing solutions will only grow. Brands are seeking partners who can anticipate their needs and respond with agility. Core Optimisation’s acquisition of ClearStory positions it to meet this demand head-on. By combining their strengths, they are not just enhancing their service offerings; they are setting the stage for a new era of marketing and PR.
In conclusion, Core Optimisation’s acquisition of ClearStory is a bold move that reflects the dynamic nature of the digital marketing landscape. It’s a strategic alignment of capabilities designed to meet the challenges of a complex media environment. As they embark on this journey, both agencies are poised to redefine what it means to be a full-service marketing and PR consultancy. The future looks bright, and the potential for growth is immense. In the world of digital marketing, this acquisition is a beacon, guiding the way toward new opportunities and successes.
Founded in 2015 by Caroline Dunlea and David Brett, Core Optimisation has steadily built its reputation in the digital consultancy space. Initially focused on the UK market, the agency has now set its sights on broader horizons. The acquisition of ClearStory is a significant leap, allowing Core to integrate ClearStory’s expertise in tech, finance, defense, and hospitality PR into its offerings. This merger is more than just a business deal; it’s a fusion of capabilities designed to meet the evolving needs of clients in a rapidly changing digital world.
ClearStory, established in 2017 by James McCann, has carved out a niche in reputation management for emerging and scaling brands. With a diverse client portfolio that includes notable names like Techstars and the Asian Development Bank, ClearStory brings a wealth of experience to the table. This expertise will enhance Core Optimisation’s ability to deliver integrated marketing solutions that resonate across various sectors.
The digital marketing landscape is akin to a vast ocean, constantly shifting and evolving. Brands today need to navigate these waters with precision. As Dunlea notes, we are in the "AI era," where cohesive, data-driven narratives are paramount. Clients are no longer satisfied with piecemeal solutions; they demand comprehensive strategies that align with their overarching goals. By merging ClearStory’s strategic communications prowess with Core’s digital performance capabilities, the agency aims to create campaigns that not only engage but also drive substantial growth.
The acquisition is a response to the increasing complexity of the media landscape. Brands are faced with myriad channels and platforms, each requiring a tailored approach. ClearStory’s experience in international storytelling will complement Core’s digital marketing strategies, allowing for a more nuanced understanding of client needs. This synergy is expected to yield campaigns that are not only insightful but also impactful.
Core Optimisation’s client roster is impressive, boasting over 70 clients across various industries. This includes global brands like Waterwipes and Tirlán Country Life. The integration of ClearStory’s client base will further diversify Core’s offerings, enabling it to serve a broader spectrum of industries. This is not just about expanding the client list; it’s about enhancing the value delivered to existing clients through a more comprehensive service offering.
Financially, the acquisition comes at a time when ClearStory is navigating its own challenges. Recent reports indicate that ClearStory faced losses of €241,100 in 2023, a stark contrast to the €210,700 profit it recorded the previous year. This acquisition could provide the necessary support for ClearStory to stabilize and thrive under the umbrella of a larger, more established agency. Core Optimisation’s financial health, with a reported profit of €6,300 and shareholder funds of €1.02 million, suggests it has the resources to invest in growth and integration.
The planned €500,000 investment is not merely a figure; it represents Core Optimisation’s commitment to establishing a permanent presence in key emerging markets. This investment will facilitate the integration of digital PR into its 360° marketing solutions, allowing for a more cohesive approach to client needs. The goal is clear: to create deeper client relationships and deliver greater value through a unified service offering.
As the digital landscape continues to evolve, the demand for integrated marketing solutions will only grow. Brands are seeking partners who can anticipate their needs and respond with agility. Core Optimisation’s acquisition of ClearStory positions it to meet this demand head-on. By combining their strengths, they are not just enhancing their service offerings; they are setting the stage for a new era of marketing and PR.
In conclusion, Core Optimisation’s acquisition of ClearStory is a bold move that reflects the dynamic nature of the digital marketing landscape. It’s a strategic alignment of capabilities designed to meet the challenges of a complex media environment. As they embark on this journey, both agencies are poised to redefine what it means to be a full-service marketing and PR consultancy. The future looks bright, and the potential for growth is immense. In the world of digital marketing, this acquisition is a beacon, guiding the way toward new opportunities and successes.