The Rise of B2B Insight: Navigating Complexity with Clarity
June 30, 2025, 10:11 pm
Location: United Kingdom, England, Hazlerigg Village
Employees: 10001+
Founded date: 1981
Total raised: $35M
In the ever-evolving landscape of business, clarity is gold. Companies face a labyrinth of decisions, long sales cycles, and a multitude of stakeholders. Enter Basis Global, a company that has just launched a dedicated B2B practice aimed at transforming this complexity into actionable insights. This move is not just a response to market demands; it’s a strategic evolution designed to empower brands to navigate the intricate world of B2B marketing with confidence.
Basis Global has carved a niche in the B2B sector, having previously collaborated with industry leaders like Sage. Their new division promises to enhance brand strategy, market planning, and audience understanding. Tom Percival, a seasoned expert in B2B insights, will lead this initiative. With over a decade of experience, he understands the nuances of brand repositioning and customer journey mapping. His vision is clear: B2B deserves sharper strategies, not just more data.
The B2B landscape is often a maze. Long sales cycles and technical decision-making can cloud judgment. Basis B2B aims to cut through this fog. The new division focuses on six critical areas: market assessment, customer understanding, brand strategy, innovation, creative testing, and customer experience research. Each area is a building block for businesses looking to thrive in a competitive environment.
Market assessment is the compass for any B2B brand. Understanding the competitive landscape is crucial. Companies need to know not just who their competitors are, but how they can differentiate themselves. This insight allows brands to position themselves effectively and make informed decisions.
Customer understanding is the heart of any successful strategy. Knowing the audience means anticipating their needs and preferences. Basis B2B emphasizes the importance of deep audience insights. This knowledge enables brands to tailor their messaging and offerings, creating a more personalized experience.
Brand strategy is the foundation upon which all marketing efforts are built. A strong brand resonates with its audience and stands out in a crowded marketplace. Basis B2B’s approach to brand tracking ensures that companies remain aligned with their strategic goals while adapting to market changes.
Innovation is the lifeblood of any business. In a world where change is the only constant, foresight is essential. Basis B2B’s focus on innovation strategy helps brands stay ahead of the curve. By anticipating trends and shifts in the market, companies can pivot quickly and seize new opportunities.
Creative testing is where ideas come to life. It’s not enough to have a great concept; it must resonate with the audience. Basis B2B’s creative testing ensures that campaigns are not only innovative but also effective. This process helps brands refine their messaging and maximize impact.
Finally, understanding the customer experience and buyer journey is crucial. Every touchpoint matters. Basis B2B’s research in this area equips brands with the insights needed to enhance the customer journey. By identifying pain points and opportunities, companies can create a seamless experience that fosters loyalty.
The launch of Basis B2B is a timely response to the growing demand for actionable insights. In a world where businesses are under constant pressure to make quick decisions, having the right information at their fingertips is invaluable. Basis B2B provides the tools and strategies necessary for brands to thrive in this fast-paced environment.
The pressure on B2B brands is palpable. They must navigate a complex web of decisions while maintaining alignment within their teams. Basis B2B’s approach is designed to alleviate this burden. By providing clarity and strategic insight, brands can move faster and make informed choices that drive growth.
This new practice is not just about data; it’s about translating that data into meaningful action. Basis B2B aims to bridge the gap between strategic thinking and execution. This alignment is crucial for brands looking to make a significant impact in their markets.
The evolution of Basis Global into a dedicated B2B practice is a testament to the changing landscape of business. As companies face increasing complexity, the need for specialized insight has never been greater. Basis B2B is poised to meet this demand head-on, offering brands the clarity and speed they need to succeed.
In conclusion, the launch of Basis B2B marks a significant milestone in the world of B2B marketing. With a focus on clarity, strategy, and actionable insights, this new division is set to empower brands to navigate the complexities of their industries. As businesses strive to make informed decisions in a fast-paced environment, Basis B2B stands ready to guide them through the maze, turning complexity into clarity and challenges into opportunities. The future of B2B marketing is bright, and Basis B2B is leading the way.
Basis Global has carved a niche in the B2B sector, having previously collaborated with industry leaders like Sage. Their new division promises to enhance brand strategy, market planning, and audience understanding. Tom Percival, a seasoned expert in B2B insights, will lead this initiative. With over a decade of experience, he understands the nuances of brand repositioning and customer journey mapping. His vision is clear: B2B deserves sharper strategies, not just more data.
The B2B landscape is often a maze. Long sales cycles and technical decision-making can cloud judgment. Basis B2B aims to cut through this fog. The new division focuses on six critical areas: market assessment, customer understanding, brand strategy, innovation, creative testing, and customer experience research. Each area is a building block for businesses looking to thrive in a competitive environment.
Market assessment is the compass for any B2B brand. Understanding the competitive landscape is crucial. Companies need to know not just who their competitors are, but how they can differentiate themselves. This insight allows brands to position themselves effectively and make informed decisions.
Customer understanding is the heart of any successful strategy. Knowing the audience means anticipating their needs and preferences. Basis B2B emphasizes the importance of deep audience insights. This knowledge enables brands to tailor their messaging and offerings, creating a more personalized experience.
Brand strategy is the foundation upon which all marketing efforts are built. A strong brand resonates with its audience and stands out in a crowded marketplace. Basis B2B’s approach to brand tracking ensures that companies remain aligned with their strategic goals while adapting to market changes.
Innovation is the lifeblood of any business. In a world where change is the only constant, foresight is essential. Basis B2B’s focus on innovation strategy helps brands stay ahead of the curve. By anticipating trends and shifts in the market, companies can pivot quickly and seize new opportunities.
Creative testing is where ideas come to life. It’s not enough to have a great concept; it must resonate with the audience. Basis B2B’s creative testing ensures that campaigns are not only innovative but also effective. This process helps brands refine their messaging and maximize impact.
Finally, understanding the customer experience and buyer journey is crucial. Every touchpoint matters. Basis B2B’s research in this area equips brands with the insights needed to enhance the customer journey. By identifying pain points and opportunities, companies can create a seamless experience that fosters loyalty.
The launch of Basis B2B is a timely response to the growing demand for actionable insights. In a world where businesses are under constant pressure to make quick decisions, having the right information at their fingertips is invaluable. Basis B2B provides the tools and strategies necessary for brands to thrive in this fast-paced environment.
The pressure on B2B brands is palpable. They must navigate a complex web of decisions while maintaining alignment within their teams. Basis B2B’s approach is designed to alleviate this burden. By providing clarity and strategic insight, brands can move faster and make informed choices that drive growth.
This new practice is not just about data; it’s about translating that data into meaningful action. Basis B2B aims to bridge the gap between strategic thinking and execution. This alignment is crucial for brands looking to make a significant impact in their markets.
The evolution of Basis Global into a dedicated B2B practice is a testament to the changing landscape of business. As companies face increasing complexity, the need for specialized insight has never been greater. Basis B2B is poised to meet this demand head-on, offering brands the clarity and speed they need to succeed.
In conclusion, the launch of Basis B2B marks a significant milestone in the world of B2B marketing. With a focus on clarity, strategy, and actionable insights, this new division is set to empower brands to navigate the complexities of their industries. As businesses strive to make informed decisions in a fast-paced environment, Basis B2B stands ready to guide them through the maze, turning complexity into clarity and challenges into opportunities. The future of B2B marketing is bright, and Basis B2B is leading the way.