The Flight of Unicorns and the Weight of Executive Pay

June 30, 2025, 4:47 pm
London Stock Exchange
London Stock Exchange
AnalyticsDataExchangeInformationInvestmentMarketNewsServiceTechnologyWebsite
Location: United Kingdom, England, City of London
Employees: 1001-5000
Founded date: 1801
The landscape of business is shifting. In the UK, unicorns are galloping away, leaving behind a barren field of missed opportunities. Meanwhile, in the airline industry, executive pay is soaring even as profits plummet. These two narratives reflect a broader trend: the disconnect between leadership decisions and the realities faced by companies and their stakeholders.

The UK is at a crossroads. The Lord Mayor of London warns that the nation risks becoming an incubator economy. This is a place where innovative startups sprout, only to be sold off or relocated before they can truly flourish. The numbers tell a stark story. In 2021, the UK birthed 36 unicorns. By 2023, that number had dwindled to just six. This decline is not just a statistic; it’s a signal that something is amiss.

The UK boasts a rich talent pool, a vibrant tech ecosystem, and a strong regulatory framework. Yet, the capital needed to nurture these startups is drying up. Investors are hesitant. The dream of scaling up is slipping away. The country must act swiftly to reverse this trend. Initiatives like the Scale-up Showcase aim to connect promising tech firms with potential investors. But will it be enough?

Across the channel, the airline industry faces its own challenges. Wizz Air’s CEO, Jozsef Varadi, recently received a hefty bonus despite the airline's profits taking a nosedive. His pay soared to €3.8 million, a stark contrast to the company’s financial struggles. Shareholder revolts have erupted, with nearly 35% opposing his compensation package. The disconnect is glaring. While passengers fill the planes, profits have plummeted by over 50%.

Wizz Air’s annual operating profit fell to €167.5 million, far below expectations. The airline grapples with supply chain issues and geopolitical turmoil. Yet, Varadi’s pay reflects a different reality. The company argues that his compensation aligns with a philosophy of shared success. But how can that be true when shareholders feel the pinch?

The contrast between the UK’s tech sector and Wizz Air’s leadership raises questions. In one realm, innovation is stifled by a lack of investment. In another, executive pay balloons despite poor performance. Both scenarios highlight a fundamental issue: the need for accountability.

The UK must cultivate its unicorns. The Scale-up Showcase is a step in the right direction, linking startups with investors. But it’s only part of the solution. The Mansion House Accord aims to unlock £50 billion for high-potential sectors. This could provide the lifeline that many startups desperately need.

However, the path is fraught with challenges. The competition for investment is fierce. Other countries are eager to attract the best and brightest. If the UK doesn’t act decisively, it risks losing its status as a global tech hub. The stakes are high.

Meanwhile, Wizz Air’s situation serves as a cautionary tale. The airline industry is notoriously volatile. External factors can quickly derail even the most promising companies. Yet, when leadership is rewarded despite failure, it sends a troubling message. It suggests that performance is secondary to personal gain.

The disconnect between executive pay and company performance is not unique to Wizz Air. It’s a trend seen across industries. Shareholders are increasingly vocal about their dissatisfaction. They demand transparency and accountability. The days of ignoring shareholder concerns are over.

As the UK grapples with its unicorn exodus, it must also confront the issue of executive compensation. The two narratives are intertwined. A thriving economy requires responsible leadership. When executives are rewarded for poor performance, it undermines trust.

The future of the UK’s tech sector hangs in the balance. The government must foster an environment where startups can thrive. This means providing access to capital and creating a supportive regulatory framework. It also means holding leaders accountable for their decisions.

In the airline industry, Wizz Air must reassess its approach to executive pay. A culture of accountability is essential. Shareholders deserve to see a direct correlation between performance and compensation. When profits tumble, so should pay.

The flight of unicorns and the soaring pay of executives are two sides of the same coin. Both reflect a need for change. The UK must act swiftly to retain its status as a global leader in innovation. At the same time, companies must prioritize accountability in their leadership.

The road ahead is challenging. But with decisive action, the UK can turn the tide. It can nurture its unicorns and ensure that leadership is aligned with performance. The future depends on it.