The Untapped Goldmine of Biodiversity: A Call to Action for Businesses

June 26, 2025, 4:48 pm
PwC Canada
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In the world of business, the conversation often revolves around profits, margins, and market shares. Yet, lurking beneath the surface is a treasure trove that remains largely unrecognized: biodiversity. A recent report from Sweco sheds light on this overlooked asset, revealing that protecting and restoring nature could unlock trillions in business value.

Imagine a vast, unexplored cave filled with gold. That’s biodiversity for businesses today. Despite its potential, only a small fraction of companies see it as financially material. The Sweco report highlights a startling statistic: just 16% of Europe’s 50 largest manufacturing and energy companies recognize biodiversity as a financial concern. This is a missed opportunity of monumental proportions.

Biodiversity is not just a buzzword. It’s the backbone of our economy. Over €50 trillion in annual economic activity depends on nature. Key industries, from mining to energy, rely on healthy ecosystems. Wetlands and rivers are not just pretty landscapes; they provide essential services like transport, water supply, and cooling for power generation. Without them, the foundations of many businesses would crumble.

The report emphasizes that while 82% of these companies acknowledge biodiversity as an environmental issue, only a fraction connect it to financial performance. This disconnect is akin to a ship sailing without a compass. Companies are aware of the storm brewing on the horizon but fail to chart a course to safety.

The potential for growth is staggering. Nature-positive business models could generate up to €10 trillion in new value. Integrating biodiversity into business strategies could create 395 million jobs by 2030. This is not just about saving the planet; it’s about seizing a golden opportunity.

So, what can businesses do? Sweco outlines a clear path. First, companies must map their value chains. Understanding where they depend on nature is crucial. Next, measuring ecological impact is essential. This is not just about compliance; it’s about understanding risks and opportunities. Finally, collaboration across sectors is key. No company can tackle this alone.

The risks of inaction are significant. Ignoring biodiversity could lead to a loss of competitive edge. Investors are becoming increasingly conscious of environmental, social, and governance (ESG) factors. Companies that fail to address biodiversity may find themselves on the wrong side of investor sentiment. Responsible investors are looking for businesses that prioritize sustainability.

The Sweco report urges business leaders to treat biodiversity as fundamental to their strategy, just as they have with climate change. This is not a mere suggestion; it’s a necessity. The landscape of business is changing. Companies that adapt will thrive, while those that ignore these shifts risk obsolescence.

The methodology behind the Sweco report is robust. It analyzed the 50 largest European manufacturing and energy companies based on their 2024 sustainability and annual reports. The focus was on double materiality assessments and EU Taxonomy disclosures. This rigorous approach ensures that the findings are credible and actionable.

The implications of this report extend beyond Europe. Globally, businesses must recognize the value of biodiversity. The World Economic Forum ranks biodiversity loss among the top global risks in the next decade. Companies that fail to act are not just risking their future; they are jeopardizing the health of the planet.

In the United States, the conversation is similarly urgent. The recent fines imposed on Deloitte, PwC, and EY for exam cheating highlight a broader issue of integrity in business practices. The Public Company Accounting Oversight Board (PCAOB) sanctioned these firms for failing to prevent widespread misconduct. This scandal serves as a reminder that ethical lapses can have severe consequences.

Just as the PCAOB is cracking down on unethical behavior, businesses must also confront their own shortcomings regarding biodiversity. The stakes are high. Companies that ignore the lessons from both the Sweco report and the PCAOB’s actions risk not only financial penalties but also reputational damage.

The path forward is clear. Businesses must embrace biodiversity as a core component of their strategy. This is not just about compliance; it’s about innovation and growth. Companies that lead the way in biodiversity initiatives will attract conscious consumers and responsible investors.

In conclusion, biodiversity is not just an environmental issue; it’s a business imperative. The Sweco report serves as a wake-up call. The potential for growth is immense, but only for those willing to act. The time to embrace biodiversity is now. Companies must recognize the goldmine that lies beneath their feet and take bold steps to unlock its value. The future of business depends on it.