GIVA's Dazzling Rise: A New Era in Fine Jewellery
June 25, 2025, 6:21 pm
Location: India, Maharashtra, Mumbai
Employees: 5001-10000
Founded date: 2010
Total raised: $333.18M
In the glittering world of fine jewellery, GIVA is making waves. The brand recently secured Rs 530 crore (approximately $61.7 million) in a Series C funding round, led by Creaegis, a growth-stage private equity investor. This investment marks a significant milestone for GIVA, a direct-to-consumer brand that has quickly carved a niche in the competitive jewellery market.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA began its journey with 925 sterling silver jewellery. Since then, it has expanded its offerings to include 14K and 18K gold pieces, as well as lab-grown diamonds. The brand's evolution reflects a keen understanding of market trends and consumer preferences.
The recent funding round saw participation from existing investors, including PremjiInvest, Epiq Capital, and Edelweiss Discovery Fund. This continued support underscores the confidence these investors have in GIVA's potential. The company’s valuation is expected to soar above Rs 3,000 crore, a testament to its rapid growth and market presence.
GIVA plans to utilize the fresh capital to scale its retail and digital footprint. The company aims to enhance its tech-enabled supply chain capabilities, deepen its offerings in lab-grown diamond jewellery, and expand into new categories. This strategic approach is designed to cater to the evolving tastes of modern consumers who seek both quality and sustainability in their jewellery choices.
The brand's ambitious plans include opening 145 to 150 new stores this year, in addition to the 240-plus locations it currently operates. The focus will be on Tier II cities, where GIVA has identified a growing demand for its products. This expansion strategy reflects a broader trend in the retail sector, where brands are increasingly looking beyond metropolitan areas to tap into emerging markets.
GIVA's revenue trajectory is impressive. In the fiscal year 2023-24, the company reported a 66% increase in consolidated revenue from operations, reaching Rs 273.6 crore. Projections for the current fiscal year suggest that revenue could double, driven by strong growth in its silver jewellery portfolio. This surge in revenue has also contributed to a reduction in losses, with the EBITDA margin improving from negative 15% in FY24 to negative 5% in FY25.
The jewellery market is undergoing a transformation. Consumers are increasingly leaning towards brands that offer a blend of tradition and modernity. GIVA’s focus on lab-grown diamonds aligns perfectly with this shift. These diamonds are not only environmentally friendly but also cater to a growing demographic that values ethical sourcing.
Creaegis, as the lead investor, brings valuable experience in scaling digital-first, consumer-focused businesses. Their support is expected to bolster GIVA's omnichannel strategy, which combines online and offline retail experiences. This approach is crucial in today’s market, where consumers expect seamless interactions across various platforms.
The partnership with Creaegis is a significant endorsement for GIVA. It signals a vote of confidence in the brand's vision and operational capabilities. The investment will help GIVA enhance its product design, digital reach, and overall customer experience.
GIVA's success story is not just about numbers; it’s about understanding the pulse of the consumer. The brand has effectively tapped into the growing trend of online shopping, especially among younger consumers who prioritize convenience and variety. By enhancing its digital presence, GIVA is positioning itself as a leader in the fine jewellery segment.
The brand's commitment to quality and innovation is evident in its product offerings. GIVA’s jewellery is designed to resonate with the modern Indian consumer, who seeks elegance without compromising on values. The focus on lab-grown diamonds is a clear indication of GIVA's dedication to sustainability and ethical practices.
As GIVA embarks on this new chapter, the landscape of fine jewellery is set to change. The brand's expansion into Tier II cities is a strategic move that could redefine the market dynamics. These regions are often overlooked by larger players, presenting a unique opportunity for GIVA to establish a strong foothold.
In conclusion, GIVA is not just a jewellery brand; it’s a movement. A movement towards sustainable luxury, ethical sourcing, and consumer-centric innovation. With the backing of Creaegis and a clear vision for the future, GIVA is poised to shine even brighter in the competitive world of fine jewellery. The journey ahead is filled with promise, and the brand is ready to embrace it with open arms. As GIVA continues to grow, it will undoubtedly inspire a new generation of consumers to rethink their choices in jewellery. The future looks bright, and GIVA is leading the way.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA began its journey with 925 sterling silver jewellery. Since then, it has expanded its offerings to include 14K and 18K gold pieces, as well as lab-grown diamonds. The brand's evolution reflects a keen understanding of market trends and consumer preferences.
The recent funding round saw participation from existing investors, including PremjiInvest, Epiq Capital, and Edelweiss Discovery Fund. This continued support underscores the confidence these investors have in GIVA's potential. The company’s valuation is expected to soar above Rs 3,000 crore, a testament to its rapid growth and market presence.
GIVA plans to utilize the fresh capital to scale its retail and digital footprint. The company aims to enhance its tech-enabled supply chain capabilities, deepen its offerings in lab-grown diamond jewellery, and expand into new categories. This strategic approach is designed to cater to the evolving tastes of modern consumers who seek both quality and sustainability in their jewellery choices.
The brand's ambitious plans include opening 145 to 150 new stores this year, in addition to the 240-plus locations it currently operates. The focus will be on Tier II cities, where GIVA has identified a growing demand for its products. This expansion strategy reflects a broader trend in the retail sector, where brands are increasingly looking beyond metropolitan areas to tap into emerging markets.
GIVA's revenue trajectory is impressive. In the fiscal year 2023-24, the company reported a 66% increase in consolidated revenue from operations, reaching Rs 273.6 crore. Projections for the current fiscal year suggest that revenue could double, driven by strong growth in its silver jewellery portfolio. This surge in revenue has also contributed to a reduction in losses, with the EBITDA margin improving from negative 15% in FY24 to negative 5% in FY25.
The jewellery market is undergoing a transformation. Consumers are increasingly leaning towards brands that offer a blend of tradition and modernity. GIVA’s focus on lab-grown diamonds aligns perfectly with this shift. These diamonds are not only environmentally friendly but also cater to a growing demographic that values ethical sourcing.
Creaegis, as the lead investor, brings valuable experience in scaling digital-first, consumer-focused businesses. Their support is expected to bolster GIVA's omnichannel strategy, which combines online and offline retail experiences. This approach is crucial in today’s market, where consumers expect seamless interactions across various platforms.
The partnership with Creaegis is a significant endorsement for GIVA. It signals a vote of confidence in the brand's vision and operational capabilities. The investment will help GIVA enhance its product design, digital reach, and overall customer experience.
GIVA's success story is not just about numbers; it’s about understanding the pulse of the consumer. The brand has effectively tapped into the growing trend of online shopping, especially among younger consumers who prioritize convenience and variety. By enhancing its digital presence, GIVA is positioning itself as a leader in the fine jewellery segment.
The brand's commitment to quality and innovation is evident in its product offerings. GIVA’s jewellery is designed to resonate with the modern Indian consumer, who seeks elegance without compromising on values. The focus on lab-grown diamonds is a clear indication of GIVA's dedication to sustainability and ethical practices.
As GIVA embarks on this new chapter, the landscape of fine jewellery is set to change. The brand's expansion into Tier II cities is a strategic move that could redefine the market dynamics. These regions are often overlooked by larger players, presenting a unique opportunity for GIVA to establish a strong foothold.
In conclusion, GIVA is not just a jewellery brand; it’s a movement. A movement towards sustainable luxury, ethical sourcing, and consumer-centric innovation. With the backing of Creaegis and a clear vision for the future, GIVA is poised to shine even brighter in the competitive world of fine jewellery. The journey ahead is filled with promise, and the brand is ready to embrace it with open arms. As GIVA continues to grow, it will undoubtedly inspire a new generation of consumers to rethink their choices in jewellery. The future looks bright, and GIVA is leading the way.