GIVA's Dazzling Leap: A New Era for Fine Jewellery in India
June 25, 2025, 6:21 pm
Location: India, Maharashtra, Mumbai
Employees: 5001-10000
Founded date: 2010
Total raised: $333.18M
In the world of fine jewellery, GIVA is making waves. The Bengaluru-based brand has just secured a staggering INR 530 crore in a Series C funding round. This investment, led by Creaegis, marks a significant milestone in GIVA's journey. It’s not just about the money; it’s about the vision. GIVA aims to redefine luxury for the modern Indian consumer.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started with a simple idea: to offer affordable luxury. The brand began its journey with 925 sterling silver jewellery. Over the years, it has expanded its offerings to include 14K and 18K gold, as well as lab-grown diamonds. This evolution reflects a growing demand for sustainable and elegant jewellery options.
The recent funding will be a game-changer. GIVA plans to enhance its retail and digital presence. The focus is on tier II cities, where the brand sees untapped potential. With over 240 physical stores already in operation, GIVA aims to add another 145 to 150 outlets this year. This aggressive expansion strategy signals a bold move into new markets.
The investment will also bolster GIVA's tech-enabled supply chain. In a world where efficiency is key, upgrading technology is crucial. A robust supply chain ensures that GIVA can meet the demands of its growing customer base. It’s about being agile and responsive in a fast-paced market.
Lab-grown diamonds are another area of focus. As consumers become more environmentally conscious, the demand for sustainable jewellery options is rising. GIVA is positioning itself at the forefront of this trend. By strengthening its lab-grown diamond offerings, the brand is not just keeping up; it’s leading the charge.
The partnership with Creaegis is significant. Their expertise in building digital-first, consumer-centric businesses aligns perfectly with GIVA's vision. This collaboration is expected to enhance GIVA's omni-channel presence. It’s about creating a seamless shopping experience, whether online or in-store.
GIVA's journey is a testament to the changing landscape of the jewellery market in India. The brand has tapped into a niche that combines elegance with affordability. It’s not just about selling jewellery; it’s about creating an experience. The minimalist designs appeal to a new generation of consumers who value style and sustainability.
In the competitive world of fine jewellery, standing out is essential. GIVA's focus on product innovation and design sets it apart. The brand offers a wide range of minimalist pieces, including pendants, rings, bracelets, necklaces, and chains. Each piece tells a story, resonating with the modern consumer's desire for individuality.
Leadership changes also signal GIVA's commitment to growth. Aditya Labroo, previously the Chief Operating Officer, has been elevated to Co-founder. This recognition highlights the crucial role he has played in the company's rapid ascent. Strong leadership is vital in navigating the complexities of expansion and innovation.
The jewellery market in India is evolving. Consumers are becoming more discerning, seeking quality and sustainability. GIVA is well-positioned to meet these demands. The brand's commitment to ethical practices and sustainable sourcing resonates with today’s conscious consumers.
As GIVA embarks on this new chapter, the focus will be on enhancing the fine jewellery experience. The goal is to create a brand that embodies luxury without the hefty price tag. It’s about making fine jewellery accessible to all.
The investment landscape is also changing. With the backing of established investors like Premji Invest, Epiq Capital, and Edelweiss Discovery Fund, GIVA is in a strong position. This support not only provides financial backing but also strategic guidance. It’s a partnership that promises to drive GIVA’s growth trajectory.
In conclusion, GIVA is more than just a jewellery brand. It’s a movement towards affordable luxury. With a clear vision and strong backing, the brand is set to make a significant impact in the fine jewellery market. The future looks bright for GIVA, as it continues to innovate and expand. The journey is just beginning, and the possibilities are endless.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started with a simple idea: to offer affordable luxury. The brand began its journey with 925 sterling silver jewellery. Over the years, it has expanded its offerings to include 14K and 18K gold, as well as lab-grown diamonds. This evolution reflects a growing demand for sustainable and elegant jewellery options.
The recent funding will be a game-changer. GIVA plans to enhance its retail and digital presence. The focus is on tier II cities, where the brand sees untapped potential. With over 240 physical stores already in operation, GIVA aims to add another 145 to 150 outlets this year. This aggressive expansion strategy signals a bold move into new markets.
The investment will also bolster GIVA's tech-enabled supply chain. In a world where efficiency is key, upgrading technology is crucial. A robust supply chain ensures that GIVA can meet the demands of its growing customer base. It’s about being agile and responsive in a fast-paced market.
Lab-grown diamonds are another area of focus. As consumers become more environmentally conscious, the demand for sustainable jewellery options is rising. GIVA is positioning itself at the forefront of this trend. By strengthening its lab-grown diamond offerings, the brand is not just keeping up; it’s leading the charge.
The partnership with Creaegis is significant. Their expertise in building digital-first, consumer-centric businesses aligns perfectly with GIVA's vision. This collaboration is expected to enhance GIVA's omni-channel presence. It’s about creating a seamless shopping experience, whether online or in-store.
GIVA's journey is a testament to the changing landscape of the jewellery market in India. The brand has tapped into a niche that combines elegance with affordability. It’s not just about selling jewellery; it’s about creating an experience. The minimalist designs appeal to a new generation of consumers who value style and sustainability.
In the competitive world of fine jewellery, standing out is essential. GIVA's focus on product innovation and design sets it apart. The brand offers a wide range of minimalist pieces, including pendants, rings, bracelets, necklaces, and chains. Each piece tells a story, resonating with the modern consumer's desire for individuality.
Leadership changes also signal GIVA's commitment to growth. Aditya Labroo, previously the Chief Operating Officer, has been elevated to Co-founder. This recognition highlights the crucial role he has played in the company's rapid ascent. Strong leadership is vital in navigating the complexities of expansion and innovation.
The jewellery market in India is evolving. Consumers are becoming more discerning, seeking quality and sustainability. GIVA is well-positioned to meet these demands. The brand's commitment to ethical practices and sustainable sourcing resonates with today’s conscious consumers.
As GIVA embarks on this new chapter, the focus will be on enhancing the fine jewellery experience. The goal is to create a brand that embodies luxury without the hefty price tag. It’s about making fine jewellery accessible to all.
The investment landscape is also changing. With the backing of established investors like Premji Invest, Epiq Capital, and Edelweiss Discovery Fund, GIVA is in a strong position. This support not only provides financial backing but also strategic guidance. It’s a partnership that promises to drive GIVA’s growth trajectory.
In conclusion, GIVA is more than just a jewellery brand. It’s a movement towards affordable luxury. With a clear vision and strong backing, the brand is set to make a significant impact in the fine jewellery market. The future looks bright for GIVA, as it continues to innovate and expand. The journey is just beginning, and the possibilities are endless.