GIVA's Bold Leap: A New Era in Fine Jewellery
June 25, 2025, 6:21 pm
Location: India, Maharashtra, Mumbai
Employees: 5001-10000
Founded date: 2010
Total raised: $333.18M
In the shimmering world of fine jewellery, GIVA is making waves. The Bengaluru-based brand has just secured INR 530 crore (approximately $61.7 million) in a Series C funding round led by Creaegis, a growth-stage investment firm. This funding is not just a financial boost; it’s a ticket to the next level of expansion and innovation.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started with a simple mission: to make luxury accessible. The brand initially focused on 925 sterling silver jewellery. However, it quickly evolved, adding 14K and 18K gold pieces, along with lab-grown diamonds. This shift reflects a growing consumer demand for sustainable and elegant jewellery options. GIVA is not just selling jewellery; it’s selling a lifestyle.
The latest funding round saw participation from existing investors like Premji Invest, Epiq Capital, and Edelweiss Discovery Fund. Their continued support underscores confidence in GIVA’s vision. The capital will be channeled into expanding GIVA's retail and digital presence, enhancing its tech-enabled supply chain, and diversifying its product offerings. This is a strategic move to cater to the evolving tastes of modern consumers.
GIVA is not just eyeing major cities. The brand is setting its sights on tier II cities, where untapped demand for affordable luxury exists. With plans to open 145 to 150 new stores this year, GIVA aims to bring its minimalist designs to a broader audience. The brand currently operates over 240 physical stores across India, a testament to its rapid growth.
In a landscape where digital presence is crucial, GIVA stands out. Its strong online platform complements its physical stores, creating an omni-channel experience for customers. This dual approach allows GIVA to reach consumers wherever they are, whether browsing online or shopping in-store. The synergy between digital and physical retail is a powerful strategy in today’s market.
Creaegis, the lead investor, recognizes GIVA’s potential. Their expertise in building digital-first, consumer-centric businesses aligns perfectly with GIVA’s goals. The partnership is expected to enhance GIVA’s capabilities across product development, technology, and operations. This collaboration is more than just financial; it’s about building a robust foundation for future growth.
The jewellery market is evolving. Consumers are increasingly leaning towards sustainable options. GIVA’s focus on lab-grown diamonds positions it well in this trend. These diamonds offer the same brilliance as mined diamonds but with a lower environmental impact. This commitment to sustainability resonates with a growing segment of consumers who prioritize ethical choices.
GIVA’s product range is impressive. From pendants to rings, bracelets to necklaces, the brand offers a variety of minimalist designs. Each piece tells a story, blending elegance with affordability. This approach appeals to a diverse customer base, from young professionals to seasoned collectors.
The leadership team at GIVA is also evolving. Aditya Labroo, previously the Chief Operating Officer, has been elevated to Co-founder. This recognition highlights his significant contributions to the company’s rapid ascent. Strong leadership is crucial in navigating the complexities of the jewellery market, and GIVA seems well-equipped.
Financially, GIVA is on an upward trajectory. The company’s revenue is projected to double to over INR 500 crore in the 2024-25 fiscal year. This growth is driven by a robust silver jewellery portfolio and a strategic focus on reducing losses. The EBITDA margin has improved, shrinking from negative 15% in FY24 to negative 5% in FY25. These numbers reflect a company that is not just surviving but thriving.
The jewellery industry is competitive. Brands are vying for attention in a crowded marketplace. GIVA’s unique positioning as a provider of affordable luxury gives it an edge. The brand’s commitment to quality and design sets it apart from traditional jewellers. In a world where consumers are bombarded with choices, GIVA’s clear value proposition resonates.
As GIVA embarks on this new chapter, the future looks bright. The infusion of capital will enable the brand to innovate and expand. With a focus on sustainability, technology, and customer experience, GIVA is poised to become a leader in the fine jewellery segment.
In conclusion, GIVA is not just a jewellery brand; it’s a movement. A movement towards accessible luxury, sustainability, and innovation. As it expands its footprint across India, GIVA is set to redefine what fine jewellery means for the modern consumer. The journey has just begun, and the possibilities are endless.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started with a simple mission: to make luxury accessible. The brand initially focused on 925 sterling silver jewellery. However, it quickly evolved, adding 14K and 18K gold pieces, along with lab-grown diamonds. This shift reflects a growing consumer demand for sustainable and elegant jewellery options. GIVA is not just selling jewellery; it’s selling a lifestyle.
The latest funding round saw participation from existing investors like Premji Invest, Epiq Capital, and Edelweiss Discovery Fund. Their continued support underscores confidence in GIVA’s vision. The capital will be channeled into expanding GIVA's retail and digital presence, enhancing its tech-enabled supply chain, and diversifying its product offerings. This is a strategic move to cater to the evolving tastes of modern consumers.
GIVA is not just eyeing major cities. The brand is setting its sights on tier II cities, where untapped demand for affordable luxury exists. With plans to open 145 to 150 new stores this year, GIVA aims to bring its minimalist designs to a broader audience. The brand currently operates over 240 physical stores across India, a testament to its rapid growth.
In a landscape where digital presence is crucial, GIVA stands out. Its strong online platform complements its physical stores, creating an omni-channel experience for customers. This dual approach allows GIVA to reach consumers wherever they are, whether browsing online or shopping in-store. The synergy between digital and physical retail is a powerful strategy in today’s market.
Creaegis, the lead investor, recognizes GIVA’s potential. Their expertise in building digital-first, consumer-centric businesses aligns perfectly with GIVA’s goals. The partnership is expected to enhance GIVA’s capabilities across product development, technology, and operations. This collaboration is more than just financial; it’s about building a robust foundation for future growth.
The jewellery market is evolving. Consumers are increasingly leaning towards sustainable options. GIVA’s focus on lab-grown diamonds positions it well in this trend. These diamonds offer the same brilliance as mined diamonds but with a lower environmental impact. This commitment to sustainability resonates with a growing segment of consumers who prioritize ethical choices.
GIVA’s product range is impressive. From pendants to rings, bracelets to necklaces, the brand offers a variety of minimalist designs. Each piece tells a story, blending elegance with affordability. This approach appeals to a diverse customer base, from young professionals to seasoned collectors.
The leadership team at GIVA is also evolving. Aditya Labroo, previously the Chief Operating Officer, has been elevated to Co-founder. This recognition highlights his significant contributions to the company’s rapid ascent. Strong leadership is crucial in navigating the complexities of the jewellery market, and GIVA seems well-equipped.
Financially, GIVA is on an upward trajectory. The company’s revenue is projected to double to over INR 500 crore in the 2024-25 fiscal year. This growth is driven by a robust silver jewellery portfolio and a strategic focus on reducing losses. The EBITDA margin has improved, shrinking from negative 15% in FY24 to negative 5% in FY25. These numbers reflect a company that is not just surviving but thriving.
The jewellery industry is competitive. Brands are vying for attention in a crowded marketplace. GIVA’s unique positioning as a provider of affordable luxury gives it an edge. The brand’s commitment to quality and design sets it apart from traditional jewellers. In a world where consumers are bombarded with choices, GIVA’s clear value proposition resonates.
As GIVA embarks on this new chapter, the future looks bright. The infusion of capital will enable the brand to innovate and expand. With a focus on sustainability, technology, and customer experience, GIVA is poised to become a leader in the fine jewellery segment.
In conclusion, GIVA is not just a jewellery brand; it’s a movement. A movement towards accessible luxury, sustainability, and innovation. As it expands its footprint across India, GIVA is set to redefine what fine jewellery means for the modern consumer. The journey has just begun, and the possibilities are endless.