PETRONAS Lubricants India and Mahindra: A Strategic Partnership for Automotive Excellence
June 24, 2025, 6:20 pm
Location: India, Maharashtra, Mumbai
Employees: 10001+
Founded date: 1945
Total raised: $75.96M
In the bustling heart of Mumbai, a significant partnership has emerged, poised to reshape the automotive landscape in India. PETRONAS Lubricants (India) Pvt. Ltd. (PLIPL) has secured a pivotal Aftermarket Service Fill contract with Mahindra & Mahindra Ltd., a titan in the SUV manufacturing arena. This collaboration is not just a business deal; it’s a strategic alliance that signals a new era for automotive lubricants in India.
The contract positions PLIPL as the sole distributor of vehicle fluids under the Maximile brand for Mahindra’s authorized dealers and workshops. This includes a comprehensive range of products: engine oils, transmission oils, axle oils, and steering fluids. With 50 Stock Keeping Units (SKUs) in play, the partnership aims to cater to a diverse array of passenger cars and SUVs across the South Zone of India.
This collaboration is a calculated move by PLIPL, reinforcing its commitment to deliver high-performance, Original Equipment Manufacturer (OEM)-aligned solutions. The Indian automotive market is growing at a breakneck speed, and PLIPL is determined to keep pace. By leveraging decades of engineering expertise, the company aims to make its innovative products accessible to a broader audience. This means more customers can experience the award-winning Fluid Technology Solutions™ that have become synonymous with quality and performance.
The signing ceremony, held on June 19, 2025, was a gathering of industry leaders. Binu Chandy, CEO of PETRONAS Lubricants India, and R. Veeraghavan, Senior Vice President of Strategic Sourcing at Mahindra, were at the forefront of this momentous occasion. Their presence underscores the shared vision between the two companies: to deliver superior quality and performance in the automotive sector.
The partnership is not merely transactional; it reflects a deep-rooted commitment to innovation and customer satisfaction. Mahindra, with its expansive service network, is well-positioned to meet evolving customer expectations. Meanwhile, PETRONAS Lubricants International (PLI) brings proven capabilities in research and development, manufacturing, and global distribution. Together, they form a formidable alliance that can navigate the complexities of the automotive market.
This collaboration is a testament to the growing importance of high-quality lubricants in vehicle performance. As vehicles become more sophisticated, the demand for advanced lubricants that enhance efficiency and longevity is on the rise. The partnership between PLIPL and Mahindra aims to address this demand head-on. By providing tailored solutions, they are not just selling products; they are offering peace of mind to vehicle owners.
The implications of this partnership extend beyond mere sales figures. It represents a commitment to sustainability and innovation. PETRONAS Lubricants International, headquartered in Kuala Lumpur, has a global footprint, operating in over 100 markets. The company is not just a player in the lubricants industry; it is a leader, driving an aggressive growth agenda while prioritizing environmental responsibility.
The automotive sector is at a crossroads. With the rise of electric vehicles and stringent environmental regulations, traditional lubricants must evolve. PETRONAS is already at the forefront of this transformation, partnering with the Mercedes-AMG PETRONAS Formula One Team to develop cutting-edge Fluid Technology Solutions™. This partnership with Mahindra is a natural extension of that innovation, bringing high-performance solutions to the everyday driver.
As the partnership unfolds, the focus will be on delivering exceptional value to customers. The collaboration aims to enhance the overall customer experience, ensuring that Mahindra’s vehicles are equipped with the best possible fluids. This is not just about performance; it’s about building trust. Customers need to know that their vehicles are supported by products that meet the highest standards.
In a market as competitive as India’s, differentiation is key. The PLIPL and Mahindra partnership is set to carve out a unique space in the automotive lubricant segment. By combining their strengths, they can offer unparalleled service and quality. This is a classic case of synergy, where the whole is greater than the sum of its parts.
Looking ahead, the future appears bright for both companies. The Indian automotive market is ripe with opportunities, and this partnership positions them to capitalize on emerging trends. As consumer preferences shift and technology advances, PLIPL and Mahindra are ready to adapt and innovate.
In conclusion, the collaboration between PETRONAS Lubricants India and Mahindra is more than just a contract; it’s a strategic alliance that promises to elevate the automotive experience in India. With a shared vision for quality, performance, and sustainability, they are set to redefine the standards in the automotive lubricant industry. As they embark on this journey together, the road ahead is filled with potential, paving the way for a new chapter in automotive excellence.
The contract positions PLIPL as the sole distributor of vehicle fluids under the Maximile brand for Mahindra’s authorized dealers and workshops. This includes a comprehensive range of products: engine oils, transmission oils, axle oils, and steering fluids. With 50 Stock Keeping Units (SKUs) in play, the partnership aims to cater to a diverse array of passenger cars and SUVs across the South Zone of India.
This collaboration is a calculated move by PLIPL, reinforcing its commitment to deliver high-performance, Original Equipment Manufacturer (OEM)-aligned solutions. The Indian automotive market is growing at a breakneck speed, and PLIPL is determined to keep pace. By leveraging decades of engineering expertise, the company aims to make its innovative products accessible to a broader audience. This means more customers can experience the award-winning Fluid Technology Solutions™ that have become synonymous with quality and performance.
The signing ceremony, held on June 19, 2025, was a gathering of industry leaders. Binu Chandy, CEO of PETRONAS Lubricants India, and R. Veeraghavan, Senior Vice President of Strategic Sourcing at Mahindra, were at the forefront of this momentous occasion. Their presence underscores the shared vision between the two companies: to deliver superior quality and performance in the automotive sector.
The partnership is not merely transactional; it reflects a deep-rooted commitment to innovation and customer satisfaction. Mahindra, with its expansive service network, is well-positioned to meet evolving customer expectations. Meanwhile, PETRONAS Lubricants International (PLI) brings proven capabilities in research and development, manufacturing, and global distribution. Together, they form a formidable alliance that can navigate the complexities of the automotive market.
This collaboration is a testament to the growing importance of high-quality lubricants in vehicle performance. As vehicles become more sophisticated, the demand for advanced lubricants that enhance efficiency and longevity is on the rise. The partnership between PLIPL and Mahindra aims to address this demand head-on. By providing tailored solutions, they are not just selling products; they are offering peace of mind to vehicle owners.
The implications of this partnership extend beyond mere sales figures. It represents a commitment to sustainability and innovation. PETRONAS Lubricants International, headquartered in Kuala Lumpur, has a global footprint, operating in over 100 markets. The company is not just a player in the lubricants industry; it is a leader, driving an aggressive growth agenda while prioritizing environmental responsibility.
The automotive sector is at a crossroads. With the rise of electric vehicles and stringent environmental regulations, traditional lubricants must evolve. PETRONAS is already at the forefront of this transformation, partnering with the Mercedes-AMG PETRONAS Formula One Team to develop cutting-edge Fluid Technology Solutions™. This partnership with Mahindra is a natural extension of that innovation, bringing high-performance solutions to the everyday driver.
As the partnership unfolds, the focus will be on delivering exceptional value to customers. The collaboration aims to enhance the overall customer experience, ensuring that Mahindra’s vehicles are equipped with the best possible fluids. This is not just about performance; it’s about building trust. Customers need to know that their vehicles are supported by products that meet the highest standards.
In a market as competitive as India’s, differentiation is key. The PLIPL and Mahindra partnership is set to carve out a unique space in the automotive lubricant segment. By combining their strengths, they can offer unparalleled service and quality. This is a classic case of synergy, where the whole is greater than the sum of its parts.
Looking ahead, the future appears bright for both companies. The Indian automotive market is ripe with opportunities, and this partnership positions them to capitalize on emerging trends. As consumer preferences shift and technology advances, PLIPL and Mahindra are ready to adapt and innovate.
In conclusion, the collaboration between PETRONAS Lubricants India and Mahindra is more than just a contract; it’s a strategic alliance that promises to elevate the automotive experience in India. With a shared vision for quality, performance, and sustainability, they are set to redefine the standards in the automotive lubricant industry. As they embark on this journey together, the road ahead is filled with potential, paving the way for a new chapter in automotive excellence.