A New Chapter for Bao Er Cafe: Holland Village Beckons
June 24, 2025, 6:24 pm
In the bustling heart of Singapore, a culinary wave is rolling into Holland Village. Bao Er Cafe, a beloved establishment known for its kaya toast and Hokkien mee, is set to open its doors on July 1. This new outlet promises to bring the same cherished flavors that have made its original location a hit, but with a twist.
Jeremy Tan and his wife, Bao Er Thai, are the dynamic duo behind this venture. Their original cafe in Balestier Plaza has become a local favorite, drawing crowds with its simple yet delicious offerings. The new outlet, located at Lorong Mambong, is not just a replication; it’s an evolution.
The cafe will maintain its signature menu, featuring the iconic kaya toast—thin, crisp, and generously slathered with rich, homemade kaya and butter. The Hokkien mee, a smoky noodle dish that has become synonymous with the brand, will also make an appearance. However, patrons should prepare for a slight price increase. The kaya toast will now cost S$6, while the Hokkien mee will be priced at S$8.80, reflecting the upscale vibe of Holland Village.
The new location will operate from 7 am to 10 pm, marking Bao Er Cafe’s first foray into dinner service. This change aims to capture the evening crowd, a strategic move in a neighborhood known for its vibrant nightlife. Tan hopes that the extended hours will draw in diners looking for a late-night meal, a demographic that has been less accessible at their Balestier location.
The ambiance at the Holland Village outlet will differ from its predecessor. With seating for about 70, the space will feature a mix of air-conditioned and al fresco dining, catering to the laid-back lifestyle of the area. The design will lean towards a minimalist aesthetic, reminiscent of their fancier sibling, Treasure Toast, rather than the old-school charm of Balestier.
However, the journey to this new chapter hasn’t been without its challenges. The couple invested around S$200,000 to transform the space, which was previously occupied by a mala hotpot shop. The former tenant left abruptly, leaving behind a vacant unit and a hefty rental rate that Tan and Thai must now shoulder. Despite the steep costs, they are optimistic about the potential of their new venture.
Tan’s vision extends beyond this single outlet. He dreams of expanding Bao Er Cafe across Singapore, reaching neighborhoods far and wide. His ambition is clear: to create a network of cafes that can cater to diverse communities, ensuring that everyone can enjoy their beloved kaya toast and Hokkien mee.
Meanwhile, the original Balestier location continues to thrive. With consistent revenue and loyal customers, it remains a staple for those seeking comfort food at a lower price point. The average wait time during peak hours is 20 to 30 minutes, a testament to the cafe’s popularity. Tan acknowledges the challenges of operating in a quieter area at night but remains hopeful that the new Holland Village outlet will balance the scales.
As Bao Er Cafe prepares for its grand opening, the anticipation is palpable. The couple’s dedication to quality and consistency is evident. They will personally oversee the kitchen, ensuring that every dish meets the high standards that their customers have come to expect.
In a city where food is a cornerstone of culture, Bao Er Cafe stands out. It’s not just about the food; it’s about the experience. The joy of sharing a meal, the warmth of a welcoming atmosphere, and the comfort of familiar flavors are what keep patrons coming back.
As the sun sets on the horizon of Holland Village, a new culinary gem is about to shine. Bao Er Cafe is ready to welcome diners with open arms and delicious plates. The journey of Jeremy Tan and Bao Er Thai is just beginning, and the future looks bright.
In a world where trends come and go, Bao Er Cafe is a reminder that sometimes, the simplest pleasures are the most enduring. With each slice of kaya toast and every bowl of Hokkien mee, they are not just serving food; they are crafting memories. The heart of Singapore’s food scene beats strong, and Bao Er Cafe is poised to be a significant part of that rhythm.
As the countdown to the opening day begins, one thing is certain: Holland Village is about to get a taste of something special. With its rich flavors and inviting atmosphere, Bao Er Cafe is set to become a beloved destination for both locals and visitors alike. The stage is set, and the aroma of freshly toasted bread and sizzling noodles is in the air. Let the culinary adventure begin.
Jeremy Tan and his wife, Bao Er Thai, are the dynamic duo behind this venture. Their original cafe in Balestier Plaza has become a local favorite, drawing crowds with its simple yet delicious offerings. The new outlet, located at Lorong Mambong, is not just a replication; it’s an evolution.
The cafe will maintain its signature menu, featuring the iconic kaya toast—thin, crisp, and generously slathered with rich, homemade kaya and butter. The Hokkien mee, a smoky noodle dish that has become synonymous with the brand, will also make an appearance. However, patrons should prepare for a slight price increase. The kaya toast will now cost S$6, while the Hokkien mee will be priced at S$8.80, reflecting the upscale vibe of Holland Village.
The new location will operate from 7 am to 10 pm, marking Bao Er Cafe’s first foray into dinner service. This change aims to capture the evening crowd, a strategic move in a neighborhood known for its vibrant nightlife. Tan hopes that the extended hours will draw in diners looking for a late-night meal, a demographic that has been less accessible at their Balestier location.
The ambiance at the Holland Village outlet will differ from its predecessor. With seating for about 70, the space will feature a mix of air-conditioned and al fresco dining, catering to the laid-back lifestyle of the area. The design will lean towards a minimalist aesthetic, reminiscent of their fancier sibling, Treasure Toast, rather than the old-school charm of Balestier.
However, the journey to this new chapter hasn’t been without its challenges. The couple invested around S$200,000 to transform the space, which was previously occupied by a mala hotpot shop. The former tenant left abruptly, leaving behind a vacant unit and a hefty rental rate that Tan and Thai must now shoulder. Despite the steep costs, they are optimistic about the potential of their new venture.
Tan’s vision extends beyond this single outlet. He dreams of expanding Bao Er Cafe across Singapore, reaching neighborhoods far and wide. His ambition is clear: to create a network of cafes that can cater to diverse communities, ensuring that everyone can enjoy their beloved kaya toast and Hokkien mee.
Meanwhile, the original Balestier location continues to thrive. With consistent revenue and loyal customers, it remains a staple for those seeking comfort food at a lower price point. The average wait time during peak hours is 20 to 30 minutes, a testament to the cafe’s popularity. Tan acknowledges the challenges of operating in a quieter area at night but remains hopeful that the new Holland Village outlet will balance the scales.
As Bao Er Cafe prepares for its grand opening, the anticipation is palpable. The couple’s dedication to quality and consistency is evident. They will personally oversee the kitchen, ensuring that every dish meets the high standards that their customers have come to expect.
In a city where food is a cornerstone of culture, Bao Er Cafe stands out. It’s not just about the food; it’s about the experience. The joy of sharing a meal, the warmth of a welcoming atmosphere, and the comfort of familiar flavors are what keep patrons coming back.
As the sun sets on the horizon of Holland Village, a new culinary gem is about to shine. Bao Er Cafe is ready to welcome diners with open arms and delicious plates. The journey of Jeremy Tan and Bao Er Thai is just beginning, and the future looks bright.
In a world where trends come and go, Bao Er Cafe is a reminder that sometimes, the simplest pleasures are the most enduring. With each slice of kaya toast and every bowl of Hokkien mee, they are not just serving food; they are crafting memories. The heart of Singapore’s food scene beats strong, and Bao Er Cafe is poised to be a significant part of that rhythm.
As the countdown to the opening day begins, one thing is certain: Holland Village is about to get a taste of something special. With its rich flavors and inviting atmosphere, Bao Er Cafe is set to become a beloved destination for both locals and visitors alike. The stage is set, and the aroma of freshly toasted bread and sizzling noodles is in the air. Let the culinary adventure begin.