The Rise of AI in Wholesale: Simplisales and the Future of B2B Commerce
June 23, 2025, 11:42 am
The world of wholesale is changing. Like a river carving its path through rock, technology is reshaping the landscape. At the forefront of this transformation is Simplisales, a London-based startup that recently secured $500,000 in pre-seed funding. Founded in 2021 by Ihsan Diskan, Simplisales is not just another tech company; it’s a game-changer for wholesalers.
Simplisales aims to unify fragmented sales processes. Traditionally, wholesale teams have juggled phone calls, emails, and paper orders. It’s a chaotic dance, often leading to missed opportunities and inefficiencies. Simplisales offers a solution. Their platform integrates sales, finance, and fulfillment into one seamless system. It’s like having a Swiss Army knife for wholesale operations.
The platform’s strength lies in its AI capabilities. Imagine an engine that learns and adapts. Simplisales uses AI to automate order entry, forecast demand, and provide customer insights. It’s a digital assistant that never sleeps. Businesses can deploy branded mobile apps and web stores in days, not months. This speed is crucial in a fast-paced market.
With over 30 integrations to leading ERP and accounting platforms, Simplisales is like a bridge connecting various islands of data. This connectivity allows wholesalers to streamline operations and enhance customer experiences. The AI engine auto-drafts repeat orders based on historical data. It personalizes catalogs for buyers and suggests margin-safe prices. It’s a smart assistant that understands the nuances of wholesale.
Currently, Simplisales processes over $2 million in monthly gross merchandise volume (GMV) for clients like Gima and Lowrie Foods. These numbers speak volumes. They indicate a growing trust in the platform. Wholesalers are tired of the old ways. They crave efficiency and data-driven insights. Simplisales delivers just that.
The recent funding round was led by SFC Capital, with participation from Startup Wise Guys and Wise Angels. Investors see potential in Simplisales. The cloud-based ERP market is projected to surpass $27 billion by 2025. Yet, few AI-native solutions exist. Simplisales is poised to lead this charge. The funds will fuel research and development for new AI modules. Features like automated order drafting and predictive pricing are on the horizon. This investment is not just about money; it’s about vision.
The founder, Ihsan Diskan, envisions a future where wholesale teams operate with the same efficiency as e-commerce giants. The goal is clear: eliminate friction and enhance productivity. Simplisales is not just a tool; it’s a partner in growth. As businesses expand, they need systems that can scale. Simplisales is designed for that.
Customer feedback reinforces this vision. Wholesalers report increased efficiency and reduced friction in their operations. The platform’s ecosystem is like a well-oiled machine. It empowers teams to focus on what matters: building relationships and driving sales.
The wholesale industry is at a crossroads. Traditional methods are being challenged by innovative solutions. Simplisales represents a shift towards a more integrated, data-driven approach. It’s a response to the growing demand for efficiency in a competitive market.
In the broader context, the investment climate for tech startups is evolving. The recent podcast featuring Jack Clegg of Platter highlights this trend. Clegg’s journey from delivering groceries to raising £350,000 in funding is a testament to resilience and grit. He chose to seek validation from external investors rather than relying on family. This principle-driven approach resonates with many entrepreneurs today.
Clegg’s story is not unique. It reflects a growing trend among startups: the desire for authenticity and genuine support. Investors are looking for founders who are not just dreamers but doers. They want to back those who understand their market and are willing to hustle.
The intersection of technology and wholesale is ripe for innovation. Startups like Simplisales and Platter are leading the charge. They are not just building products; they are reshaping industries. The future of wholesale is bright, driven by AI and a commitment to efficiency.
As we look ahead, the question remains: how will these innovations impact the industry? Will traditional wholesalers adapt, or will they be left behind? The answer lies in their willingness to embrace change. Simplisales is a beacon of what’s possible. It’s a reminder that in the world of business, adaptability is key.
In conclusion, the rise of AI in wholesale is not just a trend; it’s a revolution. Simplisales is at the forefront, offering solutions that empower businesses to thrive. The future is here, and it’s powered by technology. Wholesalers must take note. The time to act is now. Embrace the change, or risk being swept away by the tide.
Simplisales aims to unify fragmented sales processes. Traditionally, wholesale teams have juggled phone calls, emails, and paper orders. It’s a chaotic dance, often leading to missed opportunities and inefficiencies. Simplisales offers a solution. Their platform integrates sales, finance, and fulfillment into one seamless system. It’s like having a Swiss Army knife for wholesale operations.
The platform’s strength lies in its AI capabilities. Imagine an engine that learns and adapts. Simplisales uses AI to automate order entry, forecast demand, and provide customer insights. It’s a digital assistant that never sleeps. Businesses can deploy branded mobile apps and web stores in days, not months. This speed is crucial in a fast-paced market.
With over 30 integrations to leading ERP and accounting platforms, Simplisales is like a bridge connecting various islands of data. This connectivity allows wholesalers to streamline operations and enhance customer experiences. The AI engine auto-drafts repeat orders based on historical data. It personalizes catalogs for buyers and suggests margin-safe prices. It’s a smart assistant that understands the nuances of wholesale.
Currently, Simplisales processes over $2 million in monthly gross merchandise volume (GMV) for clients like Gima and Lowrie Foods. These numbers speak volumes. They indicate a growing trust in the platform. Wholesalers are tired of the old ways. They crave efficiency and data-driven insights. Simplisales delivers just that.
The recent funding round was led by SFC Capital, with participation from Startup Wise Guys and Wise Angels. Investors see potential in Simplisales. The cloud-based ERP market is projected to surpass $27 billion by 2025. Yet, few AI-native solutions exist. Simplisales is poised to lead this charge. The funds will fuel research and development for new AI modules. Features like automated order drafting and predictive pricing are on the horizon. This investment is not just about money; it’s about vision.
The founder, Ihsan Diskan, envisions a future where wholesale teams operate with the same efficiency as e-commerce giants. The goal is clear: eliminate friction and enhance productivity. Simplisales is not just a tool; it’s a partner in growth. As businesses expand, they need systems that can scale. Simplisales is designed for that.
Customer feedback reinforces this vision. Wholesalers report increased efficiency and reduced friction in their operations. The platform’s ecosystem is like a well-oiled machine. It empowers teams to focus on what matters: building relationships and driving sales.
The wholesale industry is at a crossroads. Traditional methods are being challenged by innovative solutions. Simplisales represents a shift towards a more integrated, data-driven approach. It’s a response to the growing demand for efficiency in a competitive market.
In the broader context, the investment climate for tech startups is evolving. The recent podcast featuring Jack Clegg of Platter highlights this trend. Clegg’s journey from delivering groceries to raising £350,000 in funding is a testament to resilience and grit. He chose to seek validation from external investors rather than relying on family. This principle-driven approach resonates with many entrepreneurs today.
Clegg’s story is not unique. It reflects a growing trend among startups: the desire for authenticity and genuine support. Investors are looking for founders who are not just dreamers but doers. They want to back those who understand their market and are willing to hustle.
The intersection of technology and wholesale is ripe for innovation. Startups like Simplisales and Platter are leading the charge. They are not just building products; they are reshaping industries. The future of wholesale is bright, driven by AI and a commitment to efficiency.
As we look ahead, the question remains: how will these innovations impact the industry? Will traditional wholesalers adapt, or will they be left behind? The answer lies in their willingness to embrace change. Simplisales is a beacon of what’s possible. It’s a reminder that in the world of business, adaptability is key.
In conclusion, the rise of AI in wholesale is not just a trend; it’s a revolution. Simplisales is at the forefront, offering solutions that empower businesses to thrive. The future is here, and it’s powered by technology. Wholesalers must take note. The time to act is now. Embrace the change, or risk being swept away by the tide.