Pool Care Revolution: Family Values and Community Commitment Drive Poolwerx Expansion
June 23, 2025, 11:39 am
In the sun-soaked landscapes of Southern California and the vibrant heart of Texas, a new wave of pool care is making a splash. Poolwerx, a global leader in pool service franchises, is expanding its reach through dedicated franchise partners who are not just business owners but community pillars. This article dives into the stories of two new franchises: Poolwerx Murrieta in California and Poolwerx Rio Grande Valley in Texas. Both embody a commitment to quality service, community engagement, and a legacy of trust.
In Murrieta, California, the Cordova family has embarked on a journey that blends entrepreneurship with family values. Derrick Cordova, his wife Shyla, and their son Julian Atienza have launched Poolwerx Murrieta, aiming to redefine pool service in the Temecula Valley. Their mission is clear: to provide reliable, professional pool care that homeowners can trust.
The Cordova family’s story is one of resilience and ambition. Derrick, with a background in real estate and industrial automation, brings operational expertise to the table. Shyla, a compassionate nurse, adds a layer of customer care that is often missing in service industries. Julian, a recent high school graduate, infuses youthful energy and tech-savvy thinking into the business. This family dynamic is not just about running a business; it’s about building a legacy.
Julian’s decision to invest his college fund into this venture speaks volumes. It’s a leap of faith, a commitment to creating something lasting. The family’s choice to partner with Poolwerx, a brand known for its integrity and training, was strategic. They completed rigorous training in Dallas, equipping them with the skills needed to excel in the competitive pool service market. Julian even earned his Certified Pool Operator (CPO) designation before graduating high school, a testament to his dedication.
Poolwerx Murrieta offers a full suite of services, from routine maintenance to equipment repair. They leverage modern technology for seamless scheduling and communication, ensuring that customers feel valued and informed. This approach is a breath of fresh air in an industry often plagued by unreliable service providers.
Meanwhile, in the Rio Grande Valley of Texas, Mike Reed is carving out his own niche with Poolwerx RGV. With over 30 years of experience in logistics and manufacturing, Reed brings a wealth of knowledge to the table. His dual MBAs in Supply Chain and Business Sustainability provide a solid foundation for building a successful franchise.
Reed’s vision for Poolwerx RGV is ambitious. He aims to create a full-service pool care operation that not only meets the needs of local homeowners but also gives back to the community. His commitment to supporting local causes, such as animal shelters, showcases a desire to make a positive impact beyond business.
The support from Poolwerx has been instrumental for Reed. The franchise’s robust training and onboarding process has allowed him to navigate the complexities of the pool care industry with confidence. He understands the importance of building trust with customers, and his leadership style reflects that.
Both franchises are united by a common goal: to elevate the standard of pool care in their respective regions. They recognize that the pool service industry has often been viewed with skepticism. By prioritizing professionalism and customer satisfaction, they aim to change that perception.
Andrew Kidd, CEO of Poolwerx USA, emphasizes the importance of family values and community focus in their franchise partners. He believes that the Cordova family and Mike Reed exemplify the kind of leadership that can drive the brand forward. Their passion and commitment to quality service are not just good for business; they are good for the community.
As these franchises grow, they will undoubtedly face challenges. The pool care industry is competitive, and maintaining high standards while scaling operations can be daunting. However, the foundation built on family values, community engagement, and a commitment to excellence will serve them well.
In a world where trust is often hard to come by, Poolwerx Murrieta and Poolwerx RGV are shining examples of what can be achieved when passion meets purpose. They are not just providing a service; they are building relationships. They are not just cleaning pools; they are creating a legacy.
As summer approaches and homeowners prepare to dive into their pools, the Cordova family and Mike Reed stand ready to ensure that their customers enjoy a safe and enjoyable experience. With their combined expertise and community-focused approach, they are poised to make waves in the pool care industry.
In conclusion, the expansion of Poolwerx through these dedicated franchise partners is more than just a business move. It’s a commitment to raising the bar in pool service. It’s about family, community, and trust. As they embark on this journey, they remind us all that with hard work and dedication, we can create something truly special. The future of pool care looks bright, and it’s just getting started.
In Murrieta, California, the Cordova family has embarked on a journey that blends entrepreneurship with family values. Derrick Cordova, his wife Shyla, and their son Julian Atienza have launched Poolwerx Murrieta, aiming to redefine pool service in the Temecula Valley. Their mission is clear: to provide reliable, professional pool care that homeowners can trust.
The Cordova family’s story is one of resilience and ambition. Derrick, with a background in real estate and industrial automation, brings operational expertise to the table. Shyla, a compassionate nurse, adds a layer of customer care that is often missing in service industries. Julian, a recent high school graduate, infuses youthful energy and tech-savvy thinking into the business. This family dynamic is not just about running a business; it’s about building a legacy.
Julian’s decision to invest his college fund into this venture speaks volumes. It’s a leap of faith, a commitment to creating something lasting. The family’s choice to partner with Poolwerx, a brand known for its integrity and training, was strategic. They completed rigorous training in Dallas, equipping them with the skills needed to excel in the competitive pool service market. Julian even earned his Certified Pool Operator (CPO) designation before graduating high school, a testament to his dedication.
Poolwerx Murrieta offers a full suite of services, from routine maintenance to equipment repair. They leverage modern technology for seamless scheduling and communication, ensuring that customers feel valued and informed. This approach is a breath of fresh air in an industry often plagued by unreliable service providers.
Meanwhile, in the Rio Grande Valley of Texas, Mike Reed is carving out his own niche with Poolwerx RGV. With over 30 years of experience in logistics and manufacturing, Reed brings a wealth of knowledge to the table. His dual MBAs in Supply Chain and Business Sustainability provide a solid foundation for building a successful franchise.
Reed’s vision for Poolwerx RGV is ambitious. He aims to create a full-service pool care operation that not only meets the needs of local homeowners but also gives back to the community. His commitment to supporting local causes, such as animal shelters, showcases a desire to make a positive impact beyond business.
The support from Poolwerx has been instrumental for Reed. The franchise’s robust training and onboarding process has allowed him to navigate the complexities of the pool care industry with confidence. He understands the importance of building trust with customers, and his leadership style reflects that.
Both franchises are united by a common goal: to elevate the standard of pool care in their respective regions. They recognize that the pool service industry has often been viewed with skepticism. By prioritizing professionalism and customer satisfaction, they aim to change that perception.
Andrew Kidd, CEO of Poolwerx USA, emphasizes the importance of family values and community focus in their franchise partners. He believes that the Cordova family and Mike Reed exemplify the kind of leadership that can drive the brand forward. Their passion and commitment to quality service are not just good for business; they are good for the community.
As these franchises grow, they will undoubtedly face challenges. The pool care industry is competitive, and maintaining high standards while scaling operations can be daunting. However, the foundation built on family values, community engagement, and a commitment to excellence will serve them well.
In a world where trust is often hard to come by, Poolwerx Murrieta and Poolwerx RGV are shining examples of what can be achieved when passion meets purpose. They are not just providing a service; they are building relationships. They are not just cleaning pools; they are creating a legacy.
As summer approaches and homeowners prepare to dive into their pools, the Cordova family and Mike Reed stand ready to ensure that their customers enjoy a safe and enjoyable experience. With their combined expertise and community-focused approach, they are poised to make waves in the pool care industry.
In conclusion, the expansion of Poolwerx through these dedicated franchise partners is more than just a business move. It’s a commitment to raising the bar in pool service. It’s about family, community, and trust. As they embark on this journey, they remind us all that with hard work and dedication, we can create something truly special. The future of pool care looks bright, and it’s just getting started.