The Rise of AI Visibility and Automation: A New Era for Marketers and Developers
June 21, 2025, 10:06 am
Location: Costa Rica, San Francisco
Employees: 201-500
Founded date: 2015
Total raised: $563M
In the fast-paced world of technology, two companies are making waves: Profound and Browserbase. Both are at the forefront of a new digital landscape where artificial intelligence (AI) plays a pivotal role. They are reshaping how brands interact with consumers and how developers automate web tasks. This article dives into their recent funding rounds, innovative products, and the implications for the future of marketing and web development.
Profound recently secured $20 million in a Series A funding round. This investment was led by Kleiner Perkins, with notable participation from NVentures, Khosla Ventures, and others. The platform is designed to help marketers understand their visibility in AI responses. In a world where consumers often receive information from AI agents rather than traditional search results, this is crucial. Profound’s tools provide insights into how chatbots represent brands, products, and industries.
The company’s offerings include Answer Engine Insights, Agent Analytics, and Conversation Explorer. These features allow marketers to see how AI interprets their online presence. With over 100 million AI search queries processed monthly, Profound is already making a significant impact. Companies like Indeed and MongoDB are among its users, reporting a notable increase in their AI answer share-of-voice.
But Profound isn’t stopping there. They are launching Profound Lite, a self-serve plan priced at $499 per month. This new offering aims to democratize access to AI visibility tools for startups and small businesses. It’s a strategic move to ensure that even smaller players can navigate the complexities of the agentic internet.
The funding will be used to expand Profound’s engineering and data science teams. This expansion is essential as the company aims to deepen its coverage across emerging AI platforms. The goal is clear: to build a platform that empowers marketers in an increasingly AI-driven world.
On the other side of the tech spectrum, Browserbase is also making headlines. The company recently launched Director, a no-code application that simplifies web browsing automation. This launch coincided with a $40 million Series B funding round led by Notable Capital. Browserbase has quickly gained traction, serving over 50 million browser sessions in just 2025.
Director is a game-changer. It allows non-developers to create browser automations using plain English. This means that marketers, analysts, and other non-technical users can now automate tasks without needing coding skills. By transforming simple descriptions into executable scripts, Director opens the door to a broader audience.
Browserbase’s growth is impressive. In just 16 months, it has attracted over 1,000 companies, including big names like Vercel and Customer.io. The platform is becoming a go-to solution for embedding real-world web browsing capabilities into AI features.
Both Profound and Browserbase are part of a larger trend. As AI continues to evolve, the need for visibility and automation becomes paramount. Marketers must understand how AI agents perceive their brands. At the same time, developers need tools that simplify complex tasks.
The implications of these advancements are profound. For marketers, AI visibility is no longer a luxury; it’s a necessity. Brands must be proactive in shaping how AI represents them. This shift is expected to elevate AI visibility to a boardroom-level priority by 2026.
For developers, the rise of no-code solutions like Director signifies a shift towards accessibility. Automation is no longer confined to those with technical expertise. This democratization of technology empowers teams across various sectors to harness the power of AI.
The landscape is changing. The web is transitioning from static pages to dynamic AI interactions. Companies that adapt to this shift will thrive. Those that ignore it risk being left behind.
In conclusion, Profound and Browserbase are leading the charge into a new era of marketing and web development. Their innovations are not just products; they are tools for survival in a rapidly evolving digital world. As AI continues to shape our interactions, understanding and automating these processes will be crucial. The future is here, and it’s powered by AI. Brands and developers must embrace it or risk becoming obsolete.
In this brave new world, clarity and simplicity are key. Profound and Browserbase are shining examples of how to navigate the complexities of AI. They are not just adapting; they are defining the future. The question is, are you ready to join them?
Profound recently secured $20 million in a Series A funding round. This investment was led by Kleiner Perkins, with notable participation from NVentures, Khosla Ventures, and others. The platform is designed to help marketers understand their visibility in AI responses. In a world where consumers often receive information from AI agents rather than traditional search results, this is crucial. Profound’s tools provide insights into how chatbots represent brands, products, and industries.
The company’s offerings include Answer Engine Insights, Agent Analytics, and Conversation Explorer. These features allow marketers to see how AI interprets their online presence. With over 100 million AI search queries processed monthly, Profound is already making a significant impact. Companies like Indeed and MongoDB are among its users, reporting a notable increase in their AI answer share-of-voice.
But Profound isn’t stopping there. They are launching Profound Lite, a self-serve plan priced at $499 per month. This new offering aims to democratize access to AI visibility tools for startups and small businesses. It’s a strategic move to ensure that even smaller players can navigate the complexities of the agentic internet.
The funding will be used to expand Profound’s engineering and data science teams. This expansion is essential as the company aims to deepen its coverage across emerging AI platforms. The goal is clear: to build a platform that empowers marketers in an increasingly AI-driven world.
On the other side of the tech spectrum, Browserbase is also making headlines. The company recently launched Director, a no-code application that simplifies web browsing automation. This launch coincided with a $40 million Series B funding round led by Notable Capital. Browserbase has quickly gained traction, serving over 50 million browser sessions in just 2025.
Director is a game-changer. It allows non-developers to create browser automations using plain English. This means that marketers, analysts, and other non-technical users can now automate tasks without needing coding skills. By transforming simple descriptions into executable scripts, Director opens the door to a broader audience.
Browserbase’s growth is impressive. In just 16 months, it has attracted over 1,000 companies, including big names like Vercel and Customer.io. The platform is becoming a go-to solution for embedding real-world web browsing capabilities into AI features.
Both Profound and Browserbase are part of a larger trend. As AI continues to evolve, the need for visibility and automation becomes paramount. Marketers must understand how AI agents perceive their brands. At the same time, developers need tools that simplify complex tasks.
The implications of these advancements are profound. For marketers, AI visibility is no longer a luxury; it’s a necessity. Brands must be proactive in shaping how AI represents them. This shift is expected to elevate AI visibility to a boardroom-level priority by 2026.
For developers, the rise of no-code solutions like Director signifies a shift towards accessibility. Automation is no longer confined to those with technical expertise. This democratization of technology empowers teams across various sectors to harness the power of AI.
The landscape is changing. The web is transitioning from static pages to dynamic AI interactions. Companies that adapt to this shift will thrive. Those that ignore it risk being left behind.
In conclusion, Profound and Browserbase are leading the charge into a new era of marketing and web development. Their innovations are not just products; they are tools for survival in a rapidly evolving digital world. As AI continues to shape our interactions, understanding and automating these processes will be crucial. The future is here, and it’s powered by AI. Brands and developers must embrace it or risk becoming obsolete.
In this brave new world, clarity and simplicity are key. Profound and Browserbase are shining examples of how to navigate the complexities of AI. They are not just adapting; they are defining the future. The question is, are you ready to join them?