Grifin's $11 Million Series A: A New Era in Investment Apps
June 21, 2025, 3:31 am
Location: United States, Florida, Tampa
Employees: 11-50
Founded date: 2016
Total raised: $11M
Grifin is shaking up the investment landscape. The Tampa-based app recently secured $11 million in Series A funding, a significant leap forward for a company that links daily spending to investing. This funding round was led by Nava Ventures, with notable participation from TTV, Draper Associates, Gaingels, Nevcaut Ventures, and Alloy Labs. With this fresh capital, Grifin aims to expand its team, forge partnerships with HR platforms and consumer brands, and introduce family plans to encourage early investment among children.
Founded in 2017 by Aaron Froug, Bo Starr, and Robin Froug, Grifin is not just another investment app. It’s a bridge between everyday purchases and the stock market. Imagine buying a coffee at Starbucks and, without lifting a finger, owning a piece of that brand. Grifin makes this possible. The app automatically invests $1 for every transaction. If you buy groceries at Walmart, Grifin transfers $1 from your bank account to your investment account, purchasing $1 of Walmart stock. This seamless integration transforms spending into investing, making it feel natural and effortless.
The technology behind Grifin is fully automated. It adapts to users' lifestyles and shopping habits, creating a personalized investment portfolio. Users maintain control over their investment amounts, allowing for manual adjustments. This flexibility empowers users to invest according to their preferences, making the app appealing to a broad audience.
In just a year, Grifin has experienced explosive growth. The app boasts 500,000 registered users and over 50 million views on social media. A striking statistic reveals that the majority of Grifin's investors are women aged 40 to 60, a demographic often overlooked in the investment world. This focus on under-invested groups is not just a trend; it’s a movement. Grifin is tapping into a market eager for financial empowerment.
The app’s unique approach has proven effective. Data shows that users tend to spend more on brands they own. For instance, six months after purchasing Walmart stock, Grifin users increased their spending at Walmart by 234%. This connection between ownership and spending is a game-changer. It fosters a sense of belonging and loyalty, turning consumers into investors.
The recent funding will enable Grifin to enhance its offerings. Plans include expanding the team and developing partnerships with HR platforms to reach more users. The introduction of family plans will allow children to start investing early, instilling financial habits from a young age. This forward-thinking approach positions Grifin as a leader in the investment app space.
Freddie Martignetti, a partner at Nava Ventures, will join Grifin’s Board of Directors as part of this funding round. His expertise will guide Grifin as it navigates this new chapter. The potential impact of Grifin is immense. With over 178 million uninvested Americans, the app aims to bridge the gap between everyday spending and wealth building.
Grifin’s mission is clear: make investing accessible and enjoyable. Traditional investing often feels like a chore, a second job that few want to tackle. Grifin flips this narrative. It transforms investing into a natural extension of daily life. Users can invest without the stress and complexity typically associated with the stock market.
The app is available on both iOS and Android, making it accessible to a wide audience. As new features and partnerships roll out, Grifin is poised for continued growth. The founders envision a future where investing is not just for the wealthy but for everyone. They are building a community around financial literacy and empowerment.
In a world where financial education is often lacking, Grifin stands out. It offers a simple, engaging way to invest. The app encourages users to take ownership of their financial futures. By linking investments to everyday habits, Grifin demystifies the stock market.
The potential for Grifin is vast. As more people seek to take control of their finances, the app provides a pathway. It invites users to invest in the brands they love, creating a personal connection to their financial choices. This innovative approach could redefine how people view investing.
In conclusion, Grifin is more than just an investment app; it’s a movement. With its recent funding, the company is set to expand its reach and impact. By making investing fun and accessible, Grifin is changing the game. It’s not just about stocks; it’s about building a community of informed investors. As the app continues to grow, it promises to empower a new generation of investors, one dollar at a time.
Founded in 2017 by Aaron Froug, Bo Starr, and Robin Froug, Grifin is not just another investment app. It’s a bridge between everyday purchases and the stock market. Imagine buying a coffee at Starbucks and, without lifting a finger, owning a piece of that brand. Grifin makes this possible. The app automatically invests $1 for every transaction. If you buy groceries at Walmart, Grifin transfers $1 from your bank account to your investment account, purchasing $1 of Walmart stock. This seamless integration transforms spending into investing, making it feel natural and effortless.
The technology behind Grifin is fully automated. It adapts to users' lifestyles and shopping habits, creating a personalized investment portfolio. Users maintain control over their investment amounts, allowing for manual adjustments. This flexibility empowers users to invest according to their preferences, making the app appealing to a broad audience.
In just a year, Grifin has experienced explosive growth. The app boasts 500,000 registered users and over 50 million views on social media. A striking statistic reveals that the majority of Grifin's investors are women aged 40 to 60, a demographic often overlooked in the investment world. This focus on under-invested groups is not just a trend; it’s a movement. Grifin is tapping into a market eager for financial empowerment.
The app’s unique approach has proven effective. Data shows that users tend to spend more on brands they own. For instance, six months after purchasing Walmart stock, Grifin users increased their spending at Walmart by 234%. This connection between ownership and spending is a game-changer. It fosters a sense of belonging and loyalty, turning consumers into investors.
The recent funding will enable Grifin to enhance its offerings. Plans include expanding the team and developing partnerships with HR platforms to reach more users. The introduction of family plans will allow children to start investing early, instilling financial habits from a young age. This forward-thinking approach positions Grifin as a leader in the investment app space.
Freddie Martignetti, a partner at Nava Ventures, will join Grifin’s Board of Directors as part of this funding round. His expertise will guide Grifin as it navigates this new chapter. The potential impact of Grifin is immense. With over 178 million uninvested Americans, the app aims to bridge the gap between everyday spending and wealth building.
Grifin’s mission is clear: make investing accessible and enjoyable. Traditional investing often feels like a chore, a second job that few want to tackle. Grifin flips this narrative. It transforms investing into a natural extension of daily life. Users can invest without the stress and complexity typically associated with the stock market.
The app is available on both iOS and Android, making it accessible to a wide audience. As new features and partnerships roll out, Grifin is poised for continued growth. The founders envision a future where investing is not just for the wealthy but for everyone. They are building a community around financial literacy and empowerment.
In a world where financial education is often lacking, Grifin stands out. It offers a simple, engaging way to invest. The app encourages users to take ownership of their financial futures. By linking investments to everyday habits, Grifin demystifies the stock market.
The potential for Grifin is vast. As more people seek to take control of their finances, the app provides a pathway. It invites users to invest in the brands they love, creating a personal connection to their financial choices. This innovative approach could redefine how people view investing.
In conclusion, Grifin is more than just an investment app; it’s a movement. With its recent funding, the company is set to expand its reach and impact. By making investing fun and accessible, Grifin is changing the game. It’s not just about stocks; it’s about building a community of informed investors. As the app continues to grow, it promises to empower a new generation of investors, one dollar at a time.